Your brand matters – but you can’t start growing your brand until people know about it. Building a brand is all about using your voice to express what your company represents, its mission, its goals, and its values. Building a brand lets people get to know your business better and the services or products you offer. The more people know about your brand, the more you get your name out there, the more likely it is that people will interact with you and become customers.
77% of marketers say that branding is critical for future growth.
64% of consumers say that shared values are the main reason they have a trusting relationship with a specific brand.
There are 2.1 million negative social media mentions about U.S. companies on a daily basis.
57% of people say unaddressed negative reviews are a good reason to “break up” with a brand.
50% of consumers feel like most brand communication is irrelevant, so make sure your branding aligns with your business goals.
Color increases brand recognition by up to 80%.
94% of consumers say they’re likely to be loyal to a company with complete transparency, and 3 in 4 consumers say they would pay more for products that offer complete transparency.
Consistent presentation of a brand increases revenue by 23%.
91% of marketers use content marketing to build their brand.
65% of people who feel an emotional connection to a brand say it’s because “they care about people like me.”
45% of people will unfollow a brand if their activity is dominated by self-promotion.