Geofencing Marketing

 

What Is Geo-fence Marketing?


Geo-fencing, or geo-framing, allows you to target a unique group of people by their specific location at a certain date and period of time. Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. This geographical location is known as a geo-fence.

We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location. This technique is great for events, works in real time, easy to customize audiences, and can go back up to 6 month prior in terms of collecting data.

Want more information? Click here or the button below to speak with a specialist as soon as today!

Speak With A Specialist


How It Works


 

Step 1 – Define Your Fence

Geo-fencing marketing is a virtual fence that is traced around a location where the advertiser wants to build an audience based on their visit to that particular location

 

Step 2 – Tag The Audience

Once someone enters the geo-fenced area, they will become apart of an audience that can later be targeted with your company’s ads

 

Step 3 – Show Your Ads

Once your ad is live, consumers will then start to see your ads on free apps that they have on their phone. The consumer can see those ads from 1 to 30 days after they have entered the geo-fenced area.

 


What’s The Difference?


Geo-framing Does Not Require Opt-ins

 

Either “frame” a specific location or target people attending a specific event.

No matter your business, we can help you with your geofencing marketing, we can help market your brand by reaching the right people at the right time, and get you the conversions you need.

Geofencing marketing is the perfect solution for businesses that want to target a group of people attending an event or someone that comes into or walks/drives by your business that you want to see your ads.

Examples:

  • Music School – Target parents attending a children’s music concert
  • Veterinarian – Target people shopping at Petco and Petsmart
  • Any Industry – Target conference attendees near your booth

For example, say you’re a music school wanting to target parents and their kids after a local children’s music concert. This allows you “fence” the location of the concert and market to the people who were there!

Want more information? Click here or the button below to speak with a specialist as soon as today!

Speak With A Specialist