Geo-fencing, or geo-framing, allows you to target a unique group of people by their specific location at a certain date and period of time. Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. This geographical location is known as a geo-fence.
We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location. This technique is great for events, works in real time, easy to customize audiences, and can go back up to 6 month prior in terms of collecting data.
Geo-fencing marketing is a virtual fence that is traced around a location where the advertiser wants to build an audience based on their visit to that particular location
Once someone enters the geo-fenced area, they will become apart of an audience that can later be targeted with your company’s ads
Once your ad is live, consumers will then start to see your ads on free apps that they have on their phone. The consumer can see those ads from 1 to 30 days after they have entered the geo-fenced area.
Geofencing marketing is the perfect solution for businesses that want to target a group of people attending an event or to “capture” people your business location. For example, say you’re a music school wanting to target parents and their kids after a local children’s music concert. This allows you “fence” the location of the concert and market to the people who were there!
No matter your business, we can help you with your geofencing marketing, we can help market your brand by reaching the right people at the right time, and get you the conversions you need.
The Possibilities Are Endless And Are Limited Only By How Creative You Can Get
Veterinarians can target people shopping at pet store. Technology companies can target people who shop at tech stores like Best Buy or Radioshack. Moreover, any company could target people who attend conferences related to their industry.