SEO That Works – for Lawyers
Today, we are seeing more and more competition out there when it comes to lawyers. But, remember, the competition is even more competitive online. So what makes your law firm stand out from all the others? Search engine optimization (SEO).
SEO can help your law firm’s website reach the first page of search results, which will get your law firm the attention you deserve and the new business you need.
You’re a lawyer who needs internet marketing – but not just any internet marketing. You deserve the best, which is why you should choose eWebResults. Our internet marketing experts are well-versed in what makes a winning online marketing strategy in the legal field.
Think about this, the last time you went searching for a service or product, how did you find what you were looking for?
As consumers, we want information, and most of us use Google to find it. While most of us use the internet quite often, we typically never stop and think about how search engines organize those results after we hit “Enter.” It’s called indexing. When we hit that enter key, the search engine neatly indexes, or organizes, the results for us on a page.
You deserve the best.
For instance, say someone is searching for “DWI Lawyer” on Google. Have you ever wondered how your competition made it to the first page of Google? SEO (Search Engine Optimization) is likely the reason.
A solid SEO strategy can improve your organic search engine rankings to get you to that first page of Google. This means potential customers are more likely to find you and land on your page.
What are Your Marketing Goals?
This should be the first question you ask yourself. It seems like an easy question, but unfortunately, most business owners get this wrong. Your goals should be measurable, and then you can check to see if you’re hitting your marks.
The most common goals we hear are “make more money” or “grow my client base.” Both are excellent goals and will come eventually with strong marketing strategies including SEO.
Here are a few great examples of optimal goals:
- Reach the first page of search results for “DWI Lawyer Houston”
- Generate 10 new client leads each month
- Identify the best channels suited for your business audience
Goals like these allow your law firm to think about how much you want to spend per new lead, or how much you want to spend to be on the first page of Google.
Remember that goals are adjustable. Maybe the keyword you’re aiming for has too much competition and you need to choose a different one. Perhaps the amount of leads you were hoping for is a bit unrealistic. Take a look at your goals and feel free to adjust.
Crafting SEO Strategies for a Law Firm typically includes:
- Investigating the existing online presence and footprint
- Taking an assortment of actions to make your law firm stand out from your competitors.
- Once you have sustained your law firm’s SEO plan effectively for the long term, your law firm will start seeing the benefits: more leads, more customers, and business growth.
Do you want:
- More Calls
- More Consultations
- More Clients
- More Money
You want it.
We make it happen.
SEO Is a Long-Term Marketing Strategy
It’s important to commit to a long-term, dynamic internet marketing strategy in order to be successful.
SEO is a powerful way to track online behavior. You never have to worry about being tied to the same old strategy if it’s proving ineffective. Data will show how people interact with your site, how long they stick around, and when/where they leave. You can see how many people visit every day, and find out which efforts have the most impact on your success.
It’s affordable and truly measurable, which means you can save time and money while also increasing website visibility, customers, and profits!
Here’s What We Do for Lawyers:
SEO – Maximizing the number of visitors to your website
SEO Local – Promotes products and services to a local audience
PPC – Pay-Per-Click is an advertising model used to direct traffic to websites
Programmatic Advertising – Algorithmic purchase and sale of advertising space in real time
Social Media Marketing – A technique used to target social networks and applications to spread brand awareness
Content Marketing – marketing that involves the creation and sharing of online material
Email Marketing – targeting of consumers through electronic mail
Web Design – The process of creating and designing websites
Reputation Management – Shaping public perception of a person or organization by influencing online information about that entity.
Why SEO Matters for Lawyers
The internet has changed attorney marketing by giving solo professionals the ability to stand on their own, above their competitors. With the help of a marketing firm, any independent legal professional can cultivate a user-friendly, highly impactful website and online presence through SEO strategies. Through strategic techniques, they will begin to rank higher than their competition, earning them more leads and more business.
You have to be in control of your SEO efforts if you want to rise above the competition from other attorneys.
When people look for a lawyer, they’re not looking for just anybody – they want someone they can TRUST who is knowledgeable and experienced.
Furthermore, there’s hundreds of lawyers out there. A great digital marketing strategy can set you apart from the pack.
BETTER BRAND AWARENESS
When you rank well in search engine results, people will see your company’s name before they see any of your competitors. Having that instant brand recognition can really pay off when clients start comparing businesses and reaching out. After all, a client has to know who you are before they can ask you for representation.
The cost of an SEO program is considerably lower than most traditional marketing campaigns. SEO takes some time to really begin working, but that patience pays off when you realize how much you are saving. People who are using Google and other search engines to research your industry are already considering your services. You just need to point them to your website.
The reduced cost of SEO means you can more effortlessly attain an optimistic revenue for your marketing budget. The greater interest among search engine users combined with your top position in search results are all designed to get you more clients. The outcome is higher earnings for lower costs.
An internet marketing package with eWebResults can help you:
- Boost your reputation and grow your personal brand online
- Build trust with current and prospective clients
- Gain new leads and find new clients
- Get more consultations
- Get ranked higher in search results
- Convert website visitors into clients
- Increase profits and grow!
Lawyer SEO | SEO for Lawyers | eWebResults – Houston, TX