We’ve created a process that allows our clients the opportunity to be fully engaged. More importantly, the process is proven to generate results. Our experience tells us that an actively engaged client is a client whose campaign will perform better. Some of our competitors have processes that exclude the client from much decision making. Have you dealt with an agency about your business and didn’t know what they were doing? Our process is designed to be extremely transparent. For example, we have;
- 3 different client approval times during our website design process
- Clients get direct access to Google Adwords and Bing Adcenter so they can see spend, keywords and traffic
- Social media campaigns are handled with the clients existing social profiles so they retain rights and access to the profiles.
- SEO discussions happen monthly and include metrics, reports and strategy.
The monthly meetings and conferences held with clients ensure that the client is always updated on the latest campaign changes and also keeps us updated with the latest news about the client.
Our basic process for a client who needs a full gamut of internet marketing includes:
Client Creative Meeting
We meet with the client and discuss goals and objectives for internet marketing as well as website concepts, color scheme, logo designs and more.
We determine what the target keywords are for SEO, landing pages for PPC, email marketing and social media plans.
Website Design & Development
We custom design and build a brand new website usually on the WordPress content management system.
At this phase, we begin link building, enabling PPC campaigns, processing electronic mail outs and creating activity on social media sites.
Maintenance & Reporting
We establish a date consistent with the client schedule that we can meet every month and discuss metrics, performance and strategy.