SEO That Works – for the Pool Contractor Industry
Your pool & spa contractor business deserves the best internet marketing there is, which is why you should choose eWebResults.
Our extensive knowledge of internet marketing + our pool contractor company specialty makes us the best choice for your business.
The pool contractor industry is extremely competitive. Today, most people get online to determine the best place to go for pool contractor services. While searching the web for the best practice, a customer will be taken to a search engine result page (SERP).
The practices a customer will see on the main SERP are the ones that create the most interest and traffic. So how do you get there, too? With SEO.
Search Engine Optimization (SEO) is the process of enhancing your pool services website’s organic search engine rankings. A high ranking site is much more likely to get web activity and convert visitor traffic into potential clients.
The SEO process isn’t something that happens overnight; however, the end results are greater online visibility and more traffic. Gaining new customers is easier than ever before with SEO on your side. With SEO, you can create more leads, get more clients, and grow!
What Are Your Marketing Goals?
This should be the first question you ask yourself. It seems like an easy question, but unfortunately most business owners get this wrong. Your goals should be measurable, and then you can check to see if you’re hitting your marks.
The most common goals we hear are “make more money” or “grow my client base.” Both are excellent goals and will come eventually with strong marketing strategies including SEO.
Here are a few great examples of optimal goals:
- Reach the first page of search results for “Houston Pool Cleaner”
- Generate 10 new client leads each month
- Identify the best channels suited for your business audience
Goals like these allow your plastic surgery practice to think about how much you want to spend per new lead, or how much you want to spend to be on the first page of Google.
Remember that goals are adjustable. Maybe the keyword you’re aiming for has too much competition and you need to choose a different one. Perhaps the amount of leads you were hoping for is a bit unrealistic. Take a look at your goals and feel free to adjust.
What Takes Place during the SEO Process?
SEO isn’t just adding content to your website. It’s not a “set it and forget it” type of campaign, either. SEO refers to numerous ongoing processes in which a website is optimized to rank as highly as possible in search engines for the terms, phrases, and keywords most relevant to a business.
The SEO Process includes these important steps (this is not a comprehensive list):
- Content creation (articles, blogs, guides)
- Keyword optimization
- Website loading time improvements (a faster site will usually rank better)
- Optimization and content improvements to lower bounce rates (sites with lower bounce rates also rank better)
- Link building, PR, and outreach
- Local SEO (involves optimizing your website for the city or area your company is in)
SEO is the most cost-effective way to bring in highly targeted traffic to your business. A campaign can take time to show results, but the potential ROI is extremely high, especially when compared to both online and offline channels. Pool services SEO enables you to gain new leads and customers without the high introductory speculations required by TV or radio.
Our Expertise Includes:
- Pool builders
- Pool maintenance
- Pool cleaners
- Pool & spa renovation
- Hot tub and spa builders
Wanna Sell More Pools and/or Pool Services?
Of course you do! And we can help.
Here’s What We Do for Pool Contractors:
SEO – Maximizing the number of visitors to your website
SEO Local – Promotes products and services to a local audience
PPC – Pay-Per-Click is an advertising model used to direct traffic to websites
Programmatic Advertising – Algorithmic purchase and sale of advertising space in real time
Social Media Marketing – A technique used to target social networks and applications to spread brand awareness
Content Marketing – Marketing that involves the creation and sharing of online material
Email Marketing – Targeting of consumers through electronic mail
Web Design – The process of creating and designing websites
Reputation Management – Shaping public perception of a person or organization by influencing online information about that entity
Why SEO Matters for Pool Contractors
Don’t you want to be at the first thing people see on Google when someone searches “Pool services Houston” or “Houston pool cleaners”?
Of course you do!
A solid SEO strategy can improve your organic search engine rankings to get you to that first page of Google. This means potential customers are more likely to find you and land on your page. In turn, this makes them more likely to become a paying customer!
When people look for a plastic surgeon, they’re looking for more than just Board Certification – they want someone they can TRUST.
An internet marketing package with eWebResults can help you:
- Build trust with current and prospective customers
- Gain new leads
- Outrank the competition with highly successful marketing strategies
- Find new customers
- Get ranked higher in search results
- Convert website visitors into customers
- Build your brand and reputation online
- Increase profits and grow!
When Others Stop, We Continue to Focus on Results
Most marketing agencies stop once the changes have been made. Not us.
You can count on us to keep your website going strong.
Once we’ve implemented your initial campaign, we will continue to monitor it and make changes until you’re satisfied and getting the right kind of traffic YOU want.
We will continually make changes to your campaign to find out what’s working and get you the best results possible!
Pool Contractor SEO | SEO for Pool & Spa Contractors | eWebResults – Houston, TX