Manning Pool Service wanted a blog post about how pollen affects your pool in time for pollen season.
It needed to be something factual and informative but also attention-grabbing.
Once published, the blog was wildly popular. It was placed in their monthly newsletter paired with an easily-recognizable, easily-shareable meme. It ended up increasing web traffic a great deal and earned the newsletter a CTR of 9.5%!
Over 180 people clicked through the newsletter to read this blog and it earned over 200 page views in less than a month. In the end, Manning got a lot of extra website traffic and much more interest thanks to that blog and its placement in the newsletter.