Project Description

Based in Houston, Texas My Shipley Do-Nuts provides all types of donuts including glazed donuts, kolaches, coffeehouse menu and beignets 24/7. They are mixing, rolling, cutting, proofing and frying donuts non-stop. So you can always be assured to get them at their peak of perfection.



The Challenge


The owner of a My Shipley Do-Nuts franchise store came to eWebResults with a need to promote monthly specials to drive foot traffic while building their email list. They were afraid of spending marketing dollars on advertisement because they weren’t sure if it would work. Plus, the client had poor experiences with other companies. 



The Strategy


He wanted to build his email list by providing online coupons for Free Donuts. With some collaboration with eWebResults My Shipley Do-Nuts launch a campaign for 2 Free Glazed Donuts when they purchased a coffee.



The Results


So far 378 and counting individuals have requested the offer by providing their email address. At $157 of ad, spend and a $50+ Lifetime Value of each individual who walked in the campaign ROI was 12000%.


Due to the great image from our Graphic Designers we were able to get high engagement on the ad causing the ad to go viral on Facebook. Today My Shipley Do-Nuts continues to work with eWebResults when they have promotions because they are seeing the results with the people coming in saying they saw a special on Facebook.

Project Details