What Is PPC

Pay Per Click Advertising Done Right


Maybe you’ve heard of PPC already. Maybe you haven’t. Either way, you’re here because you want to know more, so let’s get started. PPC stands for “pay-per-click,” and it’s a way of buying visits to your website, rather than attempting to “earn” them organically. Basically, advertisers pay a fee each time their ad is clicked on. In other words, you’re paying for website visitors.

Here’s How It Works


You ever see those links at the top of Google search results pages that look like this?

These are PPC ads. Search engine advertising is one of the most popular ways to do PPC. When someone types in related search terms, Google (or whatever search engine they are using) shows a PPC ad at the top of the search results (this is also known as a sponsored ad).

Your Business + PPC = More Customers


Here’s a quick example of how PPC can bring you more customers. Let’s take a look at Bobby. Bobby is looking for pool cleaning services in the Houston area. He goes to Google and types in “pool cleaning Houston.” Then he sees a few sponsored ads at the top of the search results page, like this one:

The top placement on the results page makes it easier for potential customers to find exactly what they’re looking for: You! And PPC advertising gives you this ability to buy traffic by bidding for ad placement in search engine sponsored links. The easier it is for them to find what they want, the easier it is for you to get more customers.


Every time someone clicks on an ad, the advertiser pays a small fee to the search engine. This is profitable, because the visit is worth more than what you paid for it. In the end, you are buying website traffic and increasing potential business.

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