Precise digital targeting on the IP level.
- Doesn’t need cookies
- Takes offline data into account
- Easy to use
IP targeting allows you to easily target IP addresses based on physical household addresses – which means your ad will always be seen by a real person!
Increase your ROI for your business 2 business ad campaigns by targeting them while they’re at the office. Most business decisions are made at work, not at home.
Harness the power of the most effective targeting data out there: search intent.
Here’s how it works:
- A user searches for something (i.e. “pool cleaning”)
- As they browse the internet, they see displayed ads based on their search keywords.
- The user clicks through the ad and becomes a conversion.
Get more conversions, more often, from people who are already looking for what you provide.
Contextual advertising is a form of targeted-advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.
The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed
Get your ads in front of people who want to see them.
Contextual targeting looks at the categories and keywords of content consumers are already viewing in order to show them ads that are relevant.
So users only end up seeing ads they’re actually interested in, and you get crucial impressions to the right users – fast.
Programmatic Advertising – SEO Services | eWebResults