Programmatic Advertising

IP targetingIP Targeting

Precise digital targeting on the IP level.

  • Doesn’t need cookies
  • Takes offline data into account
  • Easy to use

IP targeting allows you to easily target IP addresses based on physical household addresses – which means your ad will always be seen by a real person!

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geofencingGeofencing + Geoframing

Extremely advanced mobile advertising based on physical location.

  • Great for events
  • Easy to customize your audience
  • Works in real time
  • We can go back in time up to 6 months prior

Geofencing/Geoframing allows you to target a unique group of people by their specific location at a certain date and period of time. (What’s the difference? Geoframing doesn’t require opt-ins.)

Either “frame” a specific location or target people attending a specific event.

Examples:

  • Music School – Target parents attending a children’s music concert
  • Veterinarian – Target people shopping at Petco and Petsmart
  • Any Industry – Target conference attendees near your booth

For example, say you’re a music school wanting to target parents and their kids after a local children’s music concert. This allows you “fence” the location of the concert, and market to the people who were there!

Want more information? Contact us now!

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search retargetingSearch Retargeting

Harness the power of the most effective targeting data out there: search intent.

Here’s how it works:

  1. A user searches for something (i.e. “pool cleaning”)
  2. As they browse the internet, they see displayed ads based on their search keywords.
  3. The user clicks through the ad and becomes a conversion.

Get more conversions, more often, from people who are already looking for what you provide.

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contextual targetingContextual Targeting

Get your ads in front of people who want to see them.

Contextual targeting looks at the categories and keywords of content consumers are already viewing in order to show them ads that are relevant.

So users only end up seeing ads they’re actually interested in, and you get crucial impressions to the right users – fast.

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