What is Programmatic advertising?
If you’re a business owner who uses online advertising, chances are you’ve heard of programmatic ads. Or perhaps this is the first time you ever heard of it and question if it’s even real. That’s ok too.
Keep reading and you will see exactly what programmatic advertising is and how it can dramatically help grow your business easily.
So What Is It?
Simply put, programmatic ad buying is automated buying and selling of online advertising. Using separate platforms to advertise on different channels within the internet and finding the best places to advertise is becoming an increasingly daunting task.
Where your traditional method has a lot more moving parts, tenders, negotiations, and a lot more, whereas, programmatic buying uses different algorithms to buy display space.