Display Ads: Expanding Ad & Guideline Sizes

ppc, display ads

Expandable display ads are known as rich media ads that can expand beyond the original size of the ad unit. The expansion is user controlled and will allow for a greater area for the ad to occupy – allowing more attention and better view for action from those interested.

The most common and relatable expanding ad may stream a movie trailer, show a video game clip, or demonstrate a number of items available to purchase.

Read on to learn how to leverage these display ads in your marketing strategy.

Display Ads, PPC

Making the Most of Expanding Ads

ppc, display ads

If you’re looking to make the most of expanding ads, you’re going to want to focus on video over image heavy media.

The eye is easily distracted when it comes to moving images. An intriguing video can stir emotion, so there’s much more chance that the audience will respond in the way that you’re after.

How many times have you been caught out watching a movie trailer at the side of a news site before? There’s a reason that it’s chosen as the main example when described by Google; it’s because of just how effective they are.

Invest in high quality video and you’ll be laughing all the way to the bank. Getting your personality through and demonstrating your product via video is the way to go.


Click-to-Expand Ads

display ads, ppc

Click-to-expand ads come in the form of an expandable ad that can expanded to the larger size of 728×270 pixels.

When a user clicks on the ad, it will expand to the aforementioned size and enter the center of the page with a translucent grey background for a cinema-style experience.


Guideline Sizes

Google Adsense is very clear on the applicable size guidelines of expandable ad sizes, stating that:

“Expandable ads have two sizes: an initial “invitation state” size followed by an “expanded state” size once the user has expanded the ad:

  • Invitation state unit sizes: 120×600, 160×600, 200×200, 250×250, 300×250, 300×600, 336×280, 468×60 and 728×90
  • Expanded state unit sizes (corresponding with the previous invitation state unit sizes): 240×600, 320×600, 400×200, 500×250, 600×250, 672×280, 468×180 and 728×270”

Can I show expandable ads on my site?

Everyone is able to show expandable ads on their sites and automatically eligible once they add the AdSense code into the source code of the site and enable display ads.

Once enabled, expandable ads can be used to demonstrate your own services as well as those that have the option to pay for advertisement on the site.

Learn More from the Experts

If you’re looking for more information or to get started on internet marketing, don’t hesitate to contact eWebResults for comprehensive information, help and guidance for moving in and taking over the online space.

We build marketing strategies that work. Ready to get started? Simply click the button below or call us at 713-597-2656 to get started!

display ads, ppc

Display Ads: Expanding Ad & Guideline Sizes | eWebResults – Houston, TX

AUTHOR: Samantha Davis

Sammie writes original content for all of our clients’ blogs, social media, newsletters, and pages. A writer and editor at heart, Sammie has a sincere love for the written word. She holds a BA in English from Sam Houston State University as well as a MA in Mass Communication from the University of Houston and is a member of the Sigma Tau Delta English Honor Society.

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