Guidelines for Safely Marketing Your Cannabis Business

marijuana marketing, cannabis marketing, marijuana branding, cannabis marketing, marketing a cannabis business

Effective advertising and marketing are essential for the growth and success of any company. This is especially true in a new business.

The status of marijuana businesses is in a constant state of change. Many cannabis start-ups are struggling to negotiate the restrictions placed on their marketing. So, how can you help your cannabis business to build an audience of consumers and reach a wider target market?

Although there are some serious cannabis marketing limitations, there are a few tactics marijuana businesses can legally implement to raise brand awareness. For instance, here are some top guidelines for safe marijuana marketing and for crafting an effective advertising strategy.

marijuana marketing, cannabis marketing, marijuana branding, cannabis marketing, marketing a cannabis business

Avoid Marketing Your Business Near or to Minors

Be careful about the type of branding you use and where you choose to advertise. Sites like Facebook make it even harder to market cannabis businesses.

Age restrictions must always be kept in mind. The cannabis industry is rapidly growing, but at this stage, there are still many concerns and questions about how the legalization of cannabis will impact young people.

marijuana marketing, cannabis marketing, marijuana branding, cannabis marketing, marketing a cannabis business

It is part of the role of cannabis businesses to assuage those fears, making appropriate marketing their main priority. Avoid cartoon-style mascots and messages that might appeal to minors. This will not just harm the image of your cannabis business, but it will also harm the perception of the cannabis industry as a whole.

 

marijuana marketing, cannabis marketing, marijuana branding, cannabis marketing, marketing a cannabis businessAvoid Copyright Infringement

No mainstream established company will want their trademark or brand copied by a marijuana business. If you make the mistake of piggybacking on one of these well-known organizations, you could end up being sued.

That could be a disaster for your business.

Unfortunately, this has already happened to several cannabis businesses. Take the case of the edibles company which made Reefer’s Cups, for example. Hershey’s ended up suing them for trademark infringement. Hershey’s spokesman Jeff Beckman commented:

“The Hershey Company’s trademarks are iconic and among our company’s most important assets. They are recognized by consumers around the world, and our company has spent as many as 120 years building the trust and equity in these iconic brands.”

 

“Consumers depend on our brand names to represent a level of quality and dependability. These entities have used Hershey’s trademarks, without authorization, to trade on Hershey’s goodwill and reputation, and to draw greater attention to their products; these unauthorized uses of Hershey’s trademarks also make the products more appealing to children.”

It’s a cautionary tale. Just make sure you don’t become another statistic.


Make sure you don’t become another statistic.


marijuana marketing, cannabis marketing, marijuana branding, cannabis marketing, marketing a cannabis businessWhat Should Your Brand Stand for?

Cannabis has been prohibited for generations, and there has been tons of negative propaganda about its use. It is now part of your company’s role to crush those stigmas and to raise the profile of the industry as a whole.

There are lots of ways to achieve this – for example, there are some basic things you can do to help your brand succeed:

  • Avoid derogatory or sexist messaging
  • Ensure fair labor practices are maintained
  • Avoid using negative stereotypes

Don’t perpetuate stereotypes.


This can help you attract a wider, more diverse audience, people who are happy to support a brand which does not perpetuate negative stereotypes of cannabis users.

Marketing a Cannabis Business is a Breeze with eWebResults

Even though marijuana companies still face advertising limitations, it’s important not to give up. If you are careful, your marijuana branding message can still reach its target audience.

Hire a reputable marketing agency to help you meet industry challenges and market your business like a pro.

For more information on marketing your restricted business – or any business – contact the marketing experts at eWebResults by calling us on 713-592-6724!

marijuana marketing, cannabis marketing, marijuana branding, cannabis marketing, marketing a cannabis business

Guidelines for Safely Marketing Your Cannabis Business | eWebResults – Houston, TX

Matt Bertram
AUTHOR: Matt Bertram

MATT BERTRAM, C.P.C., is a trainer, author, local keynote speaker, and consultant in digital marketing and social selling. He is currently the Co-Host of the most popular SEO podcast on iTunes and is Interim COO at eWebResults, a top internet marketing agency since 1999. As the lead Digital Marketing Strategist, he has led online marketing programs in Web Design, Sales Funnel, Search Engine Optimization (SEO), Pay per Click Advertising (PPC), Social Media Marketing Strategy, and Recruiting Strategies. He has managed over $1 million in advertising dollars for top clientele. Matt is graduate of Texas A&M Mays Business School with a degree in Marketing. He an Agency Partner with Google, Bing, and HubSpot. He holds a strong track record creating positive ROI with paid advertising for clients in multiple verticals. He has also consulted in the area of online personal branding for C-levels, Sales Directors Realtors, and MLM Professionals for over 3 years. As a Digital Marketing Trainer and Certified Personal Consultant, Matt Bertram has co-developed workshops to corporations in the areas of: SEO Basics, Advanced SEO Marketing Techniques, Social Selling, PPC, Personal Development and more.

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