There are many reasons you should look into guest posting. Whether you’re a team of one or 1,000, getting guest post placements can offer many benefits. Depending on your goals you might have a few reasons to do guest posting.
One goal is that you might want to establish trust in your industry. When you start a business, nobody knows who you are. If you’re able to secure a guest post spot on a well-known website in your industry, it could do wonders for your brand authority.
Guest blogging can build trust and search engine authority.
Other Goals for Guest Posting
Another goal could be that you want to drive traffic back to your website. If you write an article offering some valuable information readers are going to want more. Adding links that direct readers back to your site is the perfect way to offer that.
The last goal you might have is that you’re trying to build backlinks back to your website. Backlinks are any link on a web page that points to your website.
Getting backlinks is very important, especially when it comes to SEO. If your website has a lot of high-quality backlinks search engines will view your site as important or popular. It’s not enough to just get backlinks from any site. You need high-quality backlinks from websites that are relevant to the content you’re providing.
No matter what you’re trying to achieve, guest posting is important. In order to get your posts placed, you need to do research and outreach. Read on to find out how to get your guests posts placed through outreach.
Getting backlinks is super important for SEO.
Do a Google Search for Guest Posts
The first thing you need to do is research guest post opportunities. The key here is to find opportunities in your industry. Not all sites accept guest posts, so make sure you keep that in mind when conducting your research.
A great way to find opportunities is to do a Google search. Using the right keyword phrases in your search can provide you with some promising leads.
Not all websites accept guest posts, so do your research.
Here are a few examples of search strings from Brian on Backlinko.
- Your Keyword + “guest post”
- Your Keyword + “guest post opportunities”
- Your Keyword + “become a guest blogger”
- Your Keyword + “submit blog post”
- Your Keyword + “guest posts wanted”
The list goes on. There are also people that have written blogs that list sites that accept these posts – but you’ll still need to check out individual sites to see their requirements.
Use Social Media
Using social media platforms like Twitter is another great way to find opportunities.
Conducting a Twitter search with your keywords can provide you with blogs that accept guest posts or bloggers that submitted posts.
Twitter will also be able to provide you with fresh results. This way you know if a website is currently accepting submissions.
Perform Competitive Analysis
Another way to find guest post opportunities is to check out your competition. Anytime you come up with a strategy, a competitive analysis should be part of it.
Check out the backlinks that your competition has acquired. Since they’re your competition, their posts that have backlinks should be relevant to your posts as well.
You can use SEMrush to run a backlink analysis. There, you will get a list of backlinks that your competitors have gained. Another website is Buzzsumo. Search by domain or industry and check out what content is doing well and where that content is being posted.
Run a competitive analysis on your competitors backlinks.
Find a Favorite Blogger
Do you have a favorite blogger in your industry? If so, then they’ve probably written a few guest blogs at some point.
Do a Google search for their name and see you if can locate some of the websites they guest posted on.
If that site is good enough for them, it should be good enough for you, too.
If you personally know any guest bloggers in your industry – that’s even better.
Reach out to them and see if they can provide you with opportunity leads. Even better they may even be able to provide you with someone’s contact information.
Start Your Outreach
Now that you have your list of opportunities the next step is to start your outreach. If the website on your lists accept guest blogs they should have a dedicated area on their website with the correct contact information.
Once you know who you’ll be contacting, you should start working on your pitch.
You want to make sure your pitch stands out and makes the person reading your email want to take action. The person you’re pitching probably has a lot of emails pertaining to guest blogging. Crafting a strong pitch with a great subject line could prevent your email from getting lost in the shuffle.
Your guest blog being placed relies on how strong your pitch is. Some guest post spots will be easier to get than others.
Writing a great pitch can increase your chances at getting a guest post spot.
Now that you know how to do outreach, it’s time to put your strategy to the test. All of the strategies mentioned above are great ways to get your outreach blogs placed.
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