Mechanic marketing. You know you need to get your mechanic business out there. You have a website, but you’re starting to wonder if that’s enough. Could you be doing more to get customers? And what would that look like?
If you have a mechanic shop and want to know how to market your business, read on.
Consider Adding a Blog
“Okay,” you might be wondering. “What’s a blog going to do?” A lot, actually. Blogs have changed since they first entered the internet. They used to be a personal space for people to talk/brag about their daily lives. But with the advent of social media sites like Facebook, blogs aren’t what they used to be.
Writing informative blogs on a consistent schedule shows you know cars.
Now they’re the best marketing tool around. How? Think of it like this. Have you ever had a question about something? Maybe you were looking to buy a new wireless speaker and wanted to know which ones worked well. What was the first thing you did?
You probably Googled it, right? Maybe even typed something like, “Best wireless speakers.”
That’s what a lot of people do. They Google it. And it doesn’t matter if people want new wireless speakers or have a question about their car; they’ll Google it.
How a Blog Helps You
So how can a blog help your mechanic business? By giving people
Let’s face it. Most people are not car experts. We’re lucky if people remember to signal before changing lanes – and that takes seconds to do. Imagine all the other things they forget about, like oil changes.
You’ve probably had many customers shocked to learn that their seemingly random car problems could be fixed with an oil change. That’s where your blog comes in. You could write what people want to know about oil changes. When to get them, how they affect their cars, everything.
Valuable information builds trust.
In addition, while people are learning all this great information, they’re also learning you’re the mechanic to go to.
See, information builds trust. People don’t want to be sold to anymore. They want answers. And they want those answers from sources they can depend on.
Writing informative blogs on a consistent schedule shows you know cars. And when their car starts acting up, they’ll think of your mechanic shop because they already read your blog.
However, blogs are not the only mechanic marketing you can do. In the next section of this
81% of millennials still check Twitter twice a day.
Last June we reported two striking facts.
These facts are still true. And by the looks of things, no one is dropping social media anytime soon. It’s a great way to catch up on family and friends and share all the greatness the internet has to offer. But the most important thing social media does is connect you with your customers.
How the “B” Story Became A Story
As we also talked about last summer, IHOP decided to change to the P of the name to a B. They wanted customers to try the burgers they had on their menu. They knew they were great and thought everyone should take notice. And with the help of Twitter, people did.
Not really afraid of the burgers from a place that decided pancakes were too hard.— Wendy’s (@Wendys) June 11, 2018
That was the tweet read around the world. With less than 140 characters Wendy’s took IHOPs “B” and made it about them. It because such a sensation that Wendy’s created #NationalRoastDay.
The freezer burn you collect when everyone forgets about you isn’t enough? #NationalRoastDay— Wendy’s (@Wendys) January 4, 2019
Now, it’s probably not the best idea to mimic exactly what Wendy’s does. We cautioned against that last summer and we stand by that advice. But these hilarious tweets are still a good example of what social media can do.
With social media, you can create content people want and put your brand in people’s heads. Most important though, social media can show you care about customers.
Show You Care
After that quick Twitter exchange Twitter user Lakatima decided to pile on Ore-Ida with their own complaint.
We’re sorry to hear about this. We’d like to get some details from you and make this right. Please DM us the product UPC and Best When Used by Date (including any letters/ #’s following) we will keep an eye out for your note. Thanks for reaching out!— Ore-Ida Potatoes (@OreIdaPotatoes) January 7, 2019
See, what Ore-Ida is doing here is smart. They’re taking Lakatima’s complaint and turning in to an opportunity to make things right. They are showing that they care about their product and people who buy them. And you can do the same.
Suppose a customer comes in with a check engine light on. They say it’s been turning on and off randomly. You open the car up and get to work. The customer leaves happy. But then, a few days later they’re seeing the light come on again.
So they complain
“I’m so sorry you’re still seeing the check engine light come on. Stop by the shop when you can and we’ll take a free look to see what’s going on.”
This reply shows that you not only care about the customer, but
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Marketing Your Car Mechanic Shop | eWebResults – Houston, TX