Content. It’s here to stay, and this week we bring you 12 Ways to Make Your Content Amazing! We cover research, fact checking, editing, linking, using visuals and a whole lot more in Podcast 374. In the Potatoes: Google IO How your phone knows where you are, within centimeters! Can the Apple Watch diagnose heart problems? MLB now live on Facebook Facebook will now deliver you food! This week’s article is “12 Ridiculously Simple Ways to Make Your Content Read More
Why should you create new content? Is it really beneficial or just an old adage clung to by SEOs? The short answer is: Content is still King. How you write that content and what it does for the reader are what you need to focus on. Chris and Charles talk about the ROI great content can bring to your business, diversifying your content through infographics, videos and more, which content will create the highest ROI, and even a checklist of Read More
Are you getting the best possible return on AdWords? Increase that ROI with these 8 AdWords Tips on the SEO Podcast. Charles and David cover landing pages, keyword match types, ad extensions and more! In the Potatoes: New guy on the podcast! Google reduces penalties for ads PITFs! This week’s article is “8 Simple AdWords Tips That Will Make You More Money” by Chris Giarratana over at Search Engine Journal.
Need some easy solutions for ranking problems? Check out these technical issues that are killing your SEO! Chris and Charles cover indexing, Robots.txt files, Canonicalization, backlinks, redirects and more. If you don’t know what all of that means, you should listen to the podcast, and if you do, you should still listen to the podcast! In the Potatoes: Algo Cat addressing Fake News and “False Facts”! Soccer might get video replay Google has servers in Cuba What percentage of Google Read More
Do your mobile pages render in under 1 second? Do you have interstitial ads or a separate mobile site? Listen to the SEO Podcast 370, fix your mobile SEO mistakes and get your mobile SEO back on track! In the Potatoes: Plastic goes bankrupt Google launches Hire, a new recruitment tool for employers GMB now reports on returning customers This week’s article is “The 10 Most Harmful Mobile SEO Mistakes” by Aleh Barysevich, posted over at Search Engine Journal.
Anyone can create content, but how do you create great, SEO content that has value to the user? With these 4 simple steps, plus some bonus technical info, you can create high-quality content users will love! In the Potatoes: Samsung’s foldable touch screen phone An 8 year old drives to McDonald’s Google eliminates ads for some YouTube videos Instagram stories is now bigger than Snapchat This week’s article is “The complete guide to optimizing content for SEO (with checklist)” by Read More
The average return on email marketing is 44x your investment. Are you getting that kind of return? Check out the 7 email marketing mistakes you’re making and improve your email marketing ROI! In the Potatoes: Cataclysmic Algorithm Cataclysm from Google’s Fred update! Chris and Charles talk Black Hat World (and why you shouldn’t use it!) Google expands fact-check tag The article this week is “7 Ways You Screw Up Your Email Marketing” by Reshu Rathi over at Search Engine Journal.
Charles and Daniel cover an in-house article written by our very own Daniel Gildersleeve! Check out these 7 Essential Ad Extensions to Improve Your PPC, including Structured Snippets, Call Extensions, and Location Extensions. In the Potatoes: No more usernames in Twitter replies Google Analytics 360 is out of beta Kelsey Jones leaves SEJ Bing Ads finally moves to daily budgets! The article this week is “7 Essential Ad Extensions to Improve Your PPC” by Daniel Gildersleeve. It is a draft Read More
How do I do SEO in a niche? How do I optimize for a new product no one is searching for? Tune in to Chris and Chuck as they hand you a 3 Step Plan for doing SEO in a niche. Use Conversion Rate Optimization, Paid Search, and that old favorite, SEO and dominate your niche! In the Potatoes: Chris talks SEO ladders Major firms pull ad dollars from Google for showing ads on extremist videos Soundcloud takes out another Read More
Can social media supercharge your online sales? Only if you use it correctly! Tune in to SEO Podcast 365 and learn how to use the right platform, publish amazing content, and use live video to your advantage. In the Potatoes: Netflix FINALLY gives us a “skip credits” button Google has new jpeg compression technology Google’s PPC revenue last year was $24.6 billion This week’s article is “11 Tips to Improve Your Online Store Sales via Social Media” by Aleh Barysevich Read More