WordPress. Over 25% of the websites on the Internet are powered by it. Its popularity makes it a fantastic platform for SEO, with plugins and how-to’s abounding on how to SEO your WordPress site. If you have a WordPress site or are considering moving to this great content management system, check out these 10 SEO Blunders You Should Avoid!
In the Potatoes:
- Epson sues for refilling print cartridges
- Algo Cat – in beta!
- A new study that Yelp drives higher conversions than Google and Facebook
- Uber carpooling
The article this week is “Top 10 WordPress SEO Mistakes That Beginners Make” by Joe Howard over at Search Engine Journal.
2017-05–31 Podcast 376
Chris: Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.
Chuck: I am Charles Lewis your Client Results Strategist.
Chris: Welcome back to another fun-filled edition of our podcast, this is podcast number–
Chris & Chuck: 376.
Chris: As always, we have a tip.
Chuck: Man, it just keeps growing.
Chris: It just keeps going up one by one. We have a tip from our previous podcast and that tip is, “Compare month to month and year to year data when reviewing results.”
Chuck: Yeah, there’s no need to just look at the current month’s data and determine if it’s doing well or doing bad, instead compare that data to the previous months so you can make sure your kinda small steps are actually working and then compare to annual data – if you have it – to make sure that you’re actually improving year over year.
Chris: Subscribe, follow, boom! Alright, please remember we are broadcast live here in Houston, Texas.
Chris: And Chuck and I, we are your friendly local neighborhood–
Chris & Chuck: Top Position Snatchers!
Chris: And our mantra is–
Chuck: Do not be a douche.
Chris: Don’t be a douche.
Chuck: It is not a good look.
Chris: We’ve got a great article that we’re talking– discussing today.
Chuck: Yeah, a good article man. Punch in the face to Joe Howard and the good folks over at Search Engine Journal. He posted this article, “The top 10 WordPress SEO mistakes that beginners make.” Top 10 WordPress SEO mistakes that beginners make. I don’t know what he’s doing– that beginners make.
Chris: I’m doing the photo op!
Chuck: I thought that was like the WordPress mistake symbol.
Chris: Mistake symbol. Don’t do it!
Chuck: And so anyway, it’s a great article, Top 10. We build on WordPress, we develop on WordPress, so it’s a pretty interesting article. We’ll see what he’s talking about.
Chris: Alright. So if you’re in a position to have some sort of electronic device, we’re hoping that you could tweet now. Chuck what should they tweet?
Chuck: Yeah, tweet us right now, IG us right now, whatever your preference is. Be sure to tag us in it, @eWebResults and @BestSEOPodcast. Use the hashtag #SEOPodcast, this is number 376 and like I said, tag us in it so we can follow you back and do all of our social networking stuff.
Chris: Alright, if this is the first time you’ve listened to the podcast, howdy and welcome to the podcast. We’re glad you’re joining us. If you’ve listened to this podcast then you’re aware of what we’re going to skip today.
Chris: Normally the way the contest works is, if we get 10 shikos–
Chuck: A shiko is an eWebResults branded term for social engagement. It stands for shares, likes and follows. Shiko.
Chris: If we get 10 shikos on our profiles on the different platforms and we get a review then we don’t tell you how to leave us a review. We did get that review.
Chris: We did get those 10 shikos.
Chuck: Yeah, I followed at least 13 people this morning. Followed back from last week, so.
Chris: Very cool. So what we will do though is tell you how to connect with us, how to shiko us on those platforms, and you can just go to places like Facebook.com/
Chris: All of those will take you to our profiles on those platforms and please shiko us.
Chuck: Shiko us.
Chris: That’s how that’s supposed to work.
Chuck: Yeah, subscribe, share, follow, like, retweet, all of the above.
Chris: If you’re a PHP genius or a WordPress guru, we are probably looking for you. Go ahead and call and leave an audio résumé 713-510-7846. I think that’ll be awesome. If you are looking for a free comprehensive website profit analysis– I don’t know, mix it up there.
Chris: Go ahead and go to our website eWebResults.com.
Chuck: Click the green button.
Chris: And fill that out and we will get that comprehensive website profit analysis for you.
Chuck: I’ll actually tell you what will happen. If you fill out that, you’ll get a call from a guy named Matt, awesome guy, he’s gonna reach out to you, he’s gonna schedule a call for you to talk to Chris and we’re gonna analyze everything.
Chris: Literally Matt yesterday or today, based off a meeting yesterday, the people we were meeting with was like, “That dude’s a genius.” That’s who’s gonna give you a call.
Chuck: Yeah, yeah. Take advantage.
Chris: Absolutely. I’ve got a little bit of news.
Chuck: I got some news also.
Chris: Let me do one piece ‘cause of how this technology is not working well for me – thank you Microsoft – and then I’ll come back to mine. So the first piece is: there was a court ruling. It is okay to modify your ink cartridges. I don’t if you know, this was in court, but like Epson was suing so that people could not refill their cartridges after they were used.
Chris: Which seems very counterintuitive to me, like I bought the damn cartridge, it’s my damn cartridge. Like unless you make some arrangement that we’re leasing the cartridge, in which case you should give me money back when I– I don’t know.
Chuck: I get it. I mean, they want you to come buy new cartridges.
Chris: They’re trying, yeah.
Chris: And they failed, so now you can–
Chuck: They succeeded with me ‘cause I just–
Chris: Oh yeah.
Chuck: I’ve had one situation of trying to refill cartridges and lost a good pair of pants, and so I’ll just buy a new one. I don’t even try no more.
Chris: I was worried you were gonna say shoes.
Chuck: Oh no! I would’ve figured out something.
Chuck: A new splash version, right? Never seen these.
Chris: No one has these. There’s a reason for that. Alright, a little bit of news.
Chuck: I got some news. Let’s get into some Google news. So this was almost Algo Cat except it’s in beta.
Chuck: It’s in beta and so we wanted to see–
Chris: It will be Algo Cat soon.
Chuck: Yeah, especially if they roll it out or at the very least in Houston where I can test it, I couldn’t really make it Cat until I’ve actually seen it with my own eyes.
Chris: Right, right.
Chuck: But, “Google is introducing a ‘Buy Now,’ button in beta,” and so merchants, if you’re a merchant and you choose to take part in this and qualify for it, “Then the beta program will allow you to include a ‘Buy on Google,’ button at the top of your product ads in the search results page. Purchasing a product from Google search requires the user being a user of Google Wallet,” so that’s not really a lot of people, “and then clicking on a buy button will send that Google Wallet user to a Google hosted page where the product can be purchased.” So this is good news for any of those who participate in Google Merchant right now and you have products there. Well, you will soon be able to add a buy button, so instead of them clicking on that to eventually come to a page, they can buy it right from there depending on if they’re a Google Wallet User. I can’t say I knew this was coming.
Chuck: I didn’t think I would see this news today, but I thought about it last week when I was pulling news and I noticed that when I was– so last week I was setting up local listings on Apple Maps for two of our clients, right?
Chris: Right. Right.
Chuck: And during the setup process they literally ask you in Apple Maps, “Do you accept Apple Pay?” And I know that’s because on the search results page, if you offer something, they’re gonna allow people to pay and register via Apple Pay if you offer it.
Chris: Right, right.
Chuck: And so when I say that Google Wallet– this was coming and it would only work with Google Wallet, I get it. At the end of the day, Apple and Google, they need to make sure they already a verified billing relationship with you.
Chuck: And payment relationship so you can pay without having to input any credit card info.
Chuck: I get it. My last piece of news. So that’s what’s up, like at the end of the day, it’s just gonna be more important to have great titles and great images because there’s becoming less and less of a need for people to actually visit your website.
Chris: Yeah. Purchase right from the SERP.
Chuck: Yeah, exactly. More news. This was kinda interesting, “Study argues that Yelp drives higher conversions than Google and Facebook.”
Chuck: So, “A new consumer survey from Nielsen, argues that review sites drive higher conversions than search and social media. The survey of 2000 US adults found in 92% said they made a purchase after visiting Yelp at least sometimes and frequently or almost always.” Which makes sense.
Chuck: Like I kinda do the same thing. It’s like, “Okay,” check, check, check, and then hit the review site to make my final decision.
Chris: Right, right.
Chuck: And so I’m not surprised that Yelp–
Chris: Probably has a lot to do with restaurants though, right? Like if you throw in restaurants, like I’m on–
Chuck: Well exactly, I mean but it didn’t say what the 2000– what their surveyed service was, right? And so anytime it’s movie, restaurant, any physical establishment you can go to, any place of entertainment, yeah. Anytime it’s B2C, right? I think it’s when Yelp really kicks in the most.
Chris: Maybe plumber also. At first I wasn’t thinking plumbers, but yeah plumbers.
Chris: But for us? No, not really B2B.
Chuck: Yeah, Yelp not really an issue for us per se, you’d do better checking our Google reviews.
Chris: Yup, interesting. So the other pieces of news that I have over here on this different place is: you had to see all the ads about the essential phone by Andy Rubin? So Andy Rubin, he was– they call him the father of Android, right? So he’s come out and started a company and came out with a phone. So I thought that was pretty cool, and they’re doing lot’s of marketing.
And then Waze is expanding their carpool service, right? You use Waze or you use Google Maps?
Chuck: I’m Google Maps man. I use Waze every now and then, but for the most part I’m Google Maps just ‘cause I’ve had it.
Chris: Yeah, yeah. I use Waze. It’s just kinda cool, apparently there’s a couple of other places– let’s see. I’m trying to think of– like Lyft and Uber you can do carpool, but it’s not like a traditional carpool where we live close by, I’m heading that way anyway and we connect internally.
Chuck: Yeah, but Waze offers that. Yeah, Waze let’s you know who’s going which direction, what time, what part of town. That’s kinda cool.
Chris: Now Uber’s like, “Hey, there’s already an Uber coming from that suburb heading into town, is there anybody else who wants to join this particular ride and split the fee or whatever.”
Chuck: Yeah, and I’ve always said no.
Chris: It’s just kind of interesting, it might, you know–
Chuck: I’m just not interested. You know, taking Uber’s enough, right? It’s already enough, like I gotta deal with this driver who I don’t know. It’s okay, I’m sitting in the back seat and you know, my door’s unlocked, that’s sort of deal. You know, just to have some more random people hop in. No, I’m gonna chill.
Chris: It’s a little uncomfortable. Alright, well that is the potatoes of our podcast. Anymore PITFs or anything?
Chuck: That’s all I got.
Chris: Let’s get into the meat.
Chuck: So like I said, today’s article is called, “The top 10 WordPress SEO mistakes that beginners make,” and this was posted by Joseph Howard and the good folks over at Search Engine Journal.
Chris: Punch in the face. Joseph Howard.
Chuck: The headline got me at first ‘cause I was like, “WordPress SEO mistakes.” Alright, let me see what this is about ‘cause we use WordPress, that’s our platform of choice.
Chris: Yup. It’s possible that we’re making some of these, right?
Chuck: We definitely do SEO and so it was worth me seeing what his Top 10 list was and comparing it not only to what we’ve kinda seen in the industry, but our process in kind of making the nuts and bolts of it from there.
Chuck: He starts off with – dig this new stat, “WordPress powers over a quarter of the internet.”
Chuck: He says, “Really. More than 1 in 4 websites on the web are built on it.” Let me just stop right here and say, about a year and half ago Chris and I reported that 20% of all websites on the internet were built on WordPress, which is more like 1 out of 5.
Chuck: Right, and so the fact that he’s saying 1 out of 4 a year and half later–
Chris: More than 1 out of 4.
Chuck: More than 1– it’s not surprising to me, I can count. You know, every time I talk to client, a potential client, or even a friend who has a new site and they have a question or whatever it is, yeah there’s about a 25%-30% chance that they have WordPress credentials they can share with me.
Chuck: It’s just is that way.
Chuck: So great article, let’s look at some of these WordPress SEO mistakes that the beginners make. Number 1.
Chris: Number 1!
Chuck: He says, “You don’t set your time zone.” You ever done that? I have done that before. Just didn’t set my time zone. Matter of fact he says, “Be sure to make this adjustment to ensure your blog is producing timely content.” Now let me stop and caveat here and say, most of his article is referencing WordPress as use of primarily a blogging platform. We tend to use it as an entire content management system so it’s a little bit different, but in this case the article’s still relevant.
But yeah, set your time zone. That is the biggest mistakes some people I’ve logged in– I’ve logged in people’s sites and be like, “They don’t even have their time zone set. Oh, they don’t have several of these general settings set. Let me go ahead and set these for him while I’m already in there.” It’s important to do that, especially if you’re blogging. If you’re blogging consistently, maybe you are in entertainment, like entertainment or sports, or maybe you are in politics even, then it’s gonna be extremely important that the date and time is set on your WordPress site, so that way your scheduled posts and all of the posting that you’re doing will actually show up with the right date and the right time, and the right location, ‘cause if you don’t– what you don’t wanna do is publish something right now, this hour, that’s relevant to what just happened and your date and time has it either outdated or frankly posting in the future for a date that hasn’t even come yet. So make sure that you’ve set the date and time zone in your WordPress general settings. It’s not hard to go to. Go to Settings, go to General, make that update. Pretty easy. That’s a big mistake people tend to make. Number 2.
Chuck: “You don’t set your goals in Analytics.” Right and so he was talking about WordPress SEO mistakes and I was like, “Well, what is number 2 talking about Analytics?” But I get it because Analytics usually works– well, especially the way I use it, I tend to set goals in Analytics based off of the conversion page, that Thank You page, and so in WordPress, if you’re using let’s say– I don’t know, Contact Form 7 or whatever your MailChimp plugin, whatever lead capture you’re using, you need to make sure that once they submit it, it takes them to a thank you page.
Chuck: “Thank you for downloading this. We’ll be contacting you shortly.” “Thank you for subscribing, check out these latest blog posts.” “Thank you for contacting us, in the meantime like us on Facebook.” Whatever you have on that Thank You page, you just make sure you have one, and then take that URL and what he’s saying is set a goal for that URL in your Google Analytics.
Chuck: Why would you do that? Because you need to know where people came from, how they engaged with your site, and how they eventually got to that goal: that newsletter subscription, that contact form submission, that purchase, that download, whatever the goal is, just make sure you have in Analytics that you’ve actually set up the right goal for that. Keyword being the right goal.
Chuck: Right? I’ve logged into plenty of accounts, of Analytic accounts and I’ll see tons of goals, and at first I’m like, “Man, this site is converting amazing.”
Chuck: “I’m thankful this client even has goals set up.” Then you click a couple more clicks in and you realize these goals are actually useless.
Chris: Oh yeah.
Chuck: Right? If you have a goal set for average time on site, you know and it exceeds 90 seconds or whatever your goal is, it’s not really a legit goal because people spend average time on site for different reasons. A lot of people pull up a site and get distracted and leave, right? And now your average time on site is inflated because somebody got busy, and so set goals. My key is set goals based off of actionable items.
Chuck: Literally Call To Action. Right, and so make sure you have an actionable goal. If this required a phone call, that’s an actionable goal? Track that. This required a download or a contact submission? Track that, these are actions that people actually took. All of the pages per visit, that’s good information to know, don’t really need a goal for that. You can go look at All Traffic Report and kinda see all of that from a glimpse. But he’s right, make sure you set your goals in Analytics, that is a mistake that I see a lot of people make in WordPress.
Chris: Did he mention specifically driving them to the Thank You page?
Chuck: Yup. He did. Yeah, he said create yourwebsite.com/contratulations is the example he used.
Chuck: But yeah, he says make sure that URL is the goal that you set in Analytics. Punch in the face to you Joe ‘cause I do the same exact thing.
Chris: Number 3.
Chuck: Number 3, “You don’t add Open Graph or social meta data.” This is a huge mistake I see a lot people making especially with sites being used socially so much. Every blog you create, every post you publish, if it’s getting shared on Instagram, Facebook or Twitter, then you really want to have some Open Graph social meta data.
Chuck: Oh my god, what is Open Graph social meta data? This is the data that your site is feeding to the social profiles so they can display what you want them to display. Now if you don’t do that, then Facebook is gonna likely take your meta description or maybe the first paragraph.
Chris: Random image.
Chuck: Or they may even– random image. They may be even pull some content and truncate it and publish it there, but if you clearly identify within WordPress what the image should be – that’s in Open Graph – what the meta description should be – that’s in the Open Graph – Then Facebook will pull exactly what you indicate and display that. Matter of fact he says, “Although social signals don’t have a big impact on ranking, there’s no debate that social media can help bring people to your website.” And so I agree with this. We all understand that social signals do have some impact, that’s why we continue to post consistently and drop these kind of triggers, but it’s not the biggest impact. The bigger impact is the fact that that’ll generate website traffic from literally people engaging with you on social media, and so you just wanna make sure that you’re showing them the right image.
Chuck: You wanna make sure that you’re giving them the right description so when they are swiping through Facebook and they come across your post, they’ll see the right image, they’ll see the right title that’ll entice them to click.
Chris: If you wanna check if you’re using Open Graph, then all you need to do is take one of the URLs from one of your pages, paste it in a Facebook post that you’re about to make, and it should auto-populate the image from that post.
Chuck: Yup, and you can tell right them. Usually if it’s done right, if your image has the right dimensions, then whatever featured image you set in the WordPress post will be the image that they show. The challenge is a lot of times people’s image doesn’t meet Facebook’s standards and so Facebook says, “This image is poor quality.”
Chris: Chops it up or yeah.
Chuck: And they choose a different image.
Chris: And sometimes if you use Open Graph, you can actually have multiple images and so you can scroll through and select the right image for that particular post.
Chuck: Exactly. Mind you, let me just say this before I move on to number 4. I said when we started this post that internally we build all our client sites on WordPress, we have a custom framework that works on WordPress, it’s all built on Bootstrap. The reason I say that is because the time zones, the goals– well not the goals, but the Open Graph data, and even number 4 and 5 are things that we kinda built into a framework to prevent these kind of mistakes. Number 4.
Chuck: He says, “You didn’t create and submit your XML sitemap.” Right? So this is like, it’s a new WordPress build out, you just optimized your site and this is, we’re going over the, “Top 10 WordPress SEO mistakes that beginners make,” and number 4 is, “You didn’t create and/or submit your XML sitemap.” Matter of fact he says, “An XML sitemap is pretty much a big list of every post, page, and piece of media on your website. It’s what you submit to Google through the Search Console to tell them everything that you want indexed.” Duh! This is SEO 101, right? After you’ve done this, your site’s published.
If you’re using Yoast, that would be my SEO plugin of recommendation. Yoast has a section in there for XML sitemaps. Click that, you’ll see your sitemap, take that link and do exactly what he says, submit it in Google Search Console. One thing he didn’t say that I’ll say is: go ahead and submit it to Bing Webmaster’s also. Make sense to go ahead and do it in both places because those are the Top 2 search engines, but don’t make the mistake and not submit your sitemap. It’s important that you do that.
Chris: Yup. Five!
Chuck: Number 5, “You didn’t set permalinks to your post name.” Yeah, so all your site says is, yoursite.com/pageID=blablabla?WhenTheCowsComeHome, and so don’t do that. That’s a horrible experience for the user, it’s detrimental to your search rankings. It’s important that you have a keyword-friendly, or better yet, search-friendly URL.
Chuck: He says, “Google loves to give people content that’s user-friendly. That means even your permalinks are going to play a small part in how your pages rank.”
Chuck: They do. I’ll add this though and this is something we’ve kinda seen frequently, understand– ‘cause WordPress will give you some options on how you want these permalinks to work, right? And you can either use their default options or you may need to go into your .htaccess or whatnot to kinda custom how you want them to look, but the key is, keeping them simple.
Chuck: Right, I think that the challenge I see a lot of people make is they’ll have the category in there, they’ll have the blog title–
Chris: The word Category, right? Yeah.
Chuck: That’s what I’m saying, word Category, then the title, then the date and the month, you know? So you end up with this long URL when the first three slashes of really–
Chuck: Nonsense and don’t help the user at all.
Chuck: Maybe the date and time, maybe. It’s just really–
Chris: Probably not.
Chuck: Probably not.
Chris: That’s what I’m hearing when you say maybe.
Chuck: What you really wanna go with is just .com/PostTitle.
Chuck: PageName, whatever that is, and keep it really really simple. Easier for Google to index and easier for the users to kind of understand what that page is about if they look at the URL. Yeah, so make sure you’ve set your post links to the post name– set your permalinks to the post name. Number 6.
Chuck: “You didn’t link to your homepage from your footer.” Pretty good one right here Joe. He says, “Everybody has the name of their website or business in their footer, so why not link it to your homepage from this anchor text! This will help your internal linking strategy as well as help Google recognize your site through branded anchor text.” Don’t go overkill with this. Right, you already got enough links on your homepage, right?
Chuck: From main menu to secondary menu to whatever featured area, the sections you have to whatever internal links within your content. We even include a footer menu and so then on top of that footer menu, there’s really no need to have another link. Now I get the–
Chris: Intent of the anchor text. Yeah.
Chuck: The total intent, and the reason why you want to have your logo linked to the homepage.
Chuck: It’s not for ranking or link juice or anything like that, it’s strictly for usability. This is for giving those people who happen to scroll, especially on a mobile device, all the way to the bottom of the page, yeah they need a way to get back to the homepage or to the top, and usually that link logo, that home button or whatever is in your footer is relevant for that purpose.
Chris: I think he’s also adding– so normally you have the address in the footer, right?
Chris: So let’s put it this way, normally we talk about– you know we get a prospect who’d call and say, “Hey, I’m on the first page of Google!” “Oh really? Why are you on the first page of Google?” And let’s say it was us, she was like, “Well, when you type in eWebResults, I’m on the first page, I’m actually in the first position!” Wah-waaaah.
Chris: Right, like that’s not a big deal.
Chuck: You should be.
Chris: If you’re struggling at all, this suggestion is actually a really good idea, right?
Chris: So make sure that your name is listed with your address and your footer and that your name links to your homepage. So now you have relevant links with your name to you homepage, everything makes sense. So yeah, Charles was saying, “Be careful,” ‘cause we end up with a lot of levels of menus and you wanna be careful with how many you list.
Chuck: Yeah, top menu, main menu, footer menu, right? So you just don’t wanna be duplicating these menus and having you know, Google has come out and specifically said they’re only gonna give credit to the first link to a certain page on a website, and so if you have more than four then the rest of those can be considered spammy.
Chris: Start getting spammy, yeah.
Chuck: Exactly. Number 7.
Chuck: He says, “You don’t publish content regularly.” Remember, we’re talking Joe Howard’s article on Search Engine Journal, “The top 10 WordPress SEO mistakes that beginners make.” Number 7 is, “You don’t publish content regularly.”
Chuck: He says, “Publishing more content gives people a reason to regularly visit your site. This also will help rank for more keywords.” Now I think this is kinda more of a blog kind of recommendation, like I said, we tend to use WordPress as a full content management system, not just for blogging. But if you are blogging with it, then you should be posting regularly.
Chris: Regularly, yeah.
Chuck: Regularly means whatever you can commit to that’ll allow you to produce quality content. Don’t regularly produce crap content. It’s a waste of time, waste of effort, it’s gonna frankly do more harm than good for you, but if you can commit to a weekly, or monthly, or bi-weekly, coming up with an article that’s relevant, that actually serves a purpose, that has a great image and great supporting media that answers a question, then commit to doing that at least monthly. As often as you can do it, the key is to be consistent with it, and that way WordPress, and Google and other search engines can begin to understand how often you post, the type of content you post, and how quality that content is.
What you don’t want to do is get people in the habit of finding your site and you have this kind of poor regurgitated content that’s not original, not relevant, that’s duplicate, that’s just not a good experience for the Google user, that’ll get you some high bounces which will in turn probably affect your ranking, and so don’t do that. Number 8.
Chris: Number 8!
Chuck: Now remember number 7 was, “You don’t publish content regularly,” number 8 is “You don’t update content regularly.” So a slight difference, right? So publishing content would kinda insinuate creating new content and then publishing that. Updating content is kinda updating what you already have. Matter of fact he says, “When people find your content via search, but discover it is outdated after clicking through, they will immediately hit the back button and look for another site that answers their question.” He’s right.
He also says, “Ensure that the content is relevant to people today and that you care enough about visitors to update your content.” He’s right again. Look, maybe you rank for something and you’ve been ranking for a long time and you get a lot of traffic for it. I’m not saying go change that page ‘cause it’s already ranking and you’re getting traffic for it, but update it. Right? Like maybe some of that content could be outdated, maybe times have changed and you need to add something to that page. Update that, and I’ll take some time here to say: take this time to update your pages and I think pages kinda fall in three things, right?
Chuck: You got target pages, right? So whatever your main product or services are, definitely update those.
Chuck: Make sure that they’re relevant, make sure that they’re up-to-date with the latest information in reference to that product and/or service.
Your company pages. About Us, Contact Us, Frequently Asked Questions, whatever those are, update them.
Chuck: If you’ve been in business for so long, let’s say since 1985 and it’s 2017 and your About Us page says, “Over 20 years in business,” then you need to update that ‘cause you’re closer to 40 now.
Chuck: So you need to make that change. Maybe you’ve added a new location, changed some employees, hired a VP, whatever it is, go update that history page, that contact page with the right information. Maybe you got a new phone number, a new email address, update those pages.
Chris: Make sure it’s up to date, yeah.
Chuck: Yeah, keep those pages updated because those count as pages, so those target pages, company pages, and then of course your blog post pages.
Chris: Posts, yeah.
Chuck: Maybe you’ve got blog pages that are ranking really really well posted it a year ago, but it’s some evergreen content, it gets a lot of traffic. Content’s probably outdated if it’s more than a year old. Go revisit it, if it’s not, great! If it is, update it. The point is, update your content regularly. Number 9.
Chuck: He says, “You don’t check for broken links.” This is not only a WordPress SEO mistake, this is kind of SEO 101 kinda need task that you need to complete. He says, “You don’t check for broken links.” He says, “Google likes a clean website. That means you’ll want all your links to stay updated and avoid pointing visitors towards any pages that are showing errors.” Right, that’s just a horrible experience to click on a page and it says 404 or 500 or page can’t be displayed or resource not found, or whatever the error message is, it’s just a horrible experience. So check your site for broken links, they’ve got all kinds of software to do that, broken links hurt SEO and usability. Like this is a double edged sword, it’s just not good from the user perspective and for the search perspective. So check for broken links on your site and then fix them, right? Either remove them, either change them, either 301 them, whatever you have to do to fix them, but don’t leave them like they are.
Chuck: Last one, number 10.
Chuck: He says, “You don’t implement Simple Schema Markup.” And all of these are things you can do in WordPress, it’s why he has them on his list. He says, “The majority of websites don’t use schema markup at all to influence how their pages show up in search results.” That’s a sad truth. We see it often, right? And so it’s probably just a matter of versions before WordPress rolls that out.
Chris: Yeah, yeah.
Chuck: Where you put your address here and it’s already marked up in schema. Our framework already does that, and that’s because we just understand the importance of it. So yeah, make sure you implement simple schema markup. At the very least name, address, phone.
Chuck: Right. Now, depending on the level of resources you have access to, if you’re a restaurant you may wanna markup your menu, directions. Maybe if you’re a theater you may wanna markup events or movies.
Chris: And locations for restaurants, yeah.
Chuck: Yeah, your location. Schema offers a whole gamut of things that you can markup using structured data, and so take advantage.
Chuck: At the very least: name, address, phone, but depending on your resources, max out. Everything you can possibly markup, do it.
Chris: Mark it up.
Chuck: He closed with this summary, he says, “If you want to build a website and grow traffic using SEO, WordPress is a great way to go!”
Chuck: It is. That’s why we recommend it, that’s why we use it, it’s a great tool, it’s open source, it loads fast, just use it the correct way. I’ve seen some really slow WordPress sites and poorly designed WordPress sites, and I’ve seen some amazing ones. So it’s definitely our tool of choice, we recommend it. Punch in the face to you Joseph Howard and the good folks over at Search Engine Journal, the, “Top 10 WordPress SEO mistakes that beginners make.” I can dig it.
Chris: Hmm, like it. Do we have any What News?
Chuck: No What News.
Chris: No What News.
Chuck: No What News.
Chris: So, if you liked this podcast, we’re gonna ask you to do one simple thing that has three kind of caveats to it, or subtasks, which is go ahead and share this podcast with three people that you know.
Chris: And do that now.
Chuck: Yeah, share it with three people that you know, preferably business owners or entrepreneurs, or somebody maybe starting a start-up, whatever it is, who could benefit from I don’t know, learning how to– the SEO mistakes they can make in WordPress, or learning something about pay-per-click, or learning something about SEO, or local, or email marketing. We cover a lot here, but just share the podcast, tag us in it, tag them in it and thank you.
Chris: Yeah. If you are looking to grow your business with the largest simplest marketing tool on the planet–
Chuck: The internet.
Chris: Call eWebResults for increased revenue in your business, our phone number is 713-592-6724. We actually have a program that is called Instant Leads.
Chuck: Leads leads leads…
Chuck: Teed teed teed…
Chris: This is optimized pay-per-click campaigns driving traffic that’s looking for what your doing to an optimized landing page. It’s optimized for what? For conversion.
Chris: So that those people who search for you, what you do, found a page where they can find what you do–
Chuck: Like fully optimized. Let me just take a brief moment to explain that, ‘cause I’m doing this because I had this conversation recently, last week with somebody where we’re talking PPC versus SEO and when I mentioned optimized paid campaign, that confused them ‘cause most people kinda simulate optimization with SEO.
Chris: Right, right.
Chuck: It literally stands for Search Engine Optimization.
Chuck: So how do you optimize a paid campaign? Well that’s just by understanding what those keywords are, have filtered out the negatives, have added the new ones, have made the adjustments to the landing page to where–
Chris: Got the right target.
Chuck: Got the right target, like have consistently tweaked and maintained the page until it’s performing at an optimal rate.
Chris: Manage the times.
Chris: There’s an example, manage the times that the ads are showing, yeah.
Chuck: And so all of that constant tweaking and massaging at the campaign is what we’re calling optimized paid campaign.
Chris: Yup, and now they’ve searched for what you do or offer, they found our highly optimized campaign, they’re seeing that ad for what you do or offer, they land on a page where they see and understand that you’re a credible source of what you do or offer, and then they engage with you. So that’s our Instant Leads
Chuck: Leads leads leads…
Chuck: Teed teed teed…
Chris: Program. So if you’re interested in that, go ahead and go to our website eWebResults.com, click the green button, you can start that analysis, or just give us a call. The phone number’s very prominent all over the place. If you’re in Houston and you are doing business networking, by the way, if you’re in Houston, you probably should be doing business networking.
Chris: Come join us. Just go to UPSocialNetwork.com. This is just gonna take off, like Nolen has just added a whole other level, like another level, yeah.
Chuck: Take advantage. That’s all I’ll tell you now is if you’re in Houston take advantage.
Chuck: It’s early in the morning, it’s two days a week, find a location close to you, make that sacrifice and go, you’ll be so glad you did.
Chris: Absolutely, we’re recommending that all of our clients join because of the content that they get out of it. Yes, it’s a networking group that gives you content. Hmmm, now you really wanna check it out. If you would like transcripts or video or audio of this podcast, you can get that at our website eWebResults.com. We were filmed live here at 5999, West 34th Street, Suite 106, Houston, Texas, 77092.
You guys have made us the most popular internet marketing podcast on iTunes. That’s you, you, you.
Chuck: You right there.
Chris: By the way it’s Wednesday and we’re doing the podcast ‘cause what are you doing on Thursday, Friday?
Chuck: Man, I’m going out of town man. I’m gonna fill up on some much needed rest and relaxation. Man, me and the wifey, and the kids, and my family. We’re going out to Austin to spend some time out there, go tubing down a river and just hangout and unplug.
Chris: That’s gonna be cool. I heard you said something about umbrella, book and pole.
Chuck: Fishing. Yeah. So I got new books– yeah, I’m about to invent fishing and reading all at the same time.
Chuck: I don’t know how, but my intent– I got the visual.
Chris: That’s the goal.
Chuck: Yeah, yeah. I got the visual. Comfy lawn chair, umbrella, great book, and my fishing pole bating in the water.
Chris: Conveniently located and doing it’s job. So make sure you send photos.
Chuck: Will do.
Chris: Have a great trip, you deserve it. You guys have made us the most popular internet marketing podcast on iTunes, that’s you, you, you, you, you.
Chuck: And you right there.
Chris: All of you all.
Chuck: All y’all watching on Facebook Live, thank you so much.
Chris: Thank you so much. We really appreciate you and all the feedback you get. If you got a question, go ahead and hit us up on our Facebook page, Facebook.com/
Chris: And while you’re there make sure you like us and follow us on that page. Until the next podcast, my name’s Chris Burres.
Chuck: Charles Lewis.
Chris: Bye bye for now.
Tip from SEO Podcast 376 – Be sure to update your content regularly