Why You Should Be Using Linkable Assets
A “linkable asset” is a piece of content purposely crafted with the intention of attracting links—usually from other websites in your niche.
Because people rarely link to commercial content, “linkable assets” are almost never product pages or commercial content of any kind.
Some people also create “linkable assets” with the intention of ranking for high-volume keywords. However, this only works if there is overlap between the topic of your “asset” and one or more high-volume keywords (which isn’t always the case).
Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring “6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)” by Joshua Hardwick.
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