015 Year End Review, Part 2C
Chuck: Podcast #293. “7 Growth Content Hacks to Help Drive More Qualified Traffic.” We’re talking about growing content and what you can do to your content to help drive qualified traffic. One of the tips here, I would tell you one of those hacks now, and we kind of just eluded this earlier in our potato section, use AdWords to monitor your SEO. What does that mean? Well, if you’re running pay per click through Google AdWords, then which one of your campaigns is performing well, right? Look at the ad text for that campaign, and if that campaign is converting, it gets nice impressions, it’s performing well, then take that same antics and reuse it as your meta description on that same page that you’re landing on. So that way, since we’ve proven that this ad actually converts well, then when people begin to see that page rank organically, they see that same text and they’re on that search page, hopefully you’ll get similar conversion rates, and that’s one way you can help drive more qualified traffic, that was SEO Podcast #293.
Chris: Alright, #294. “Know Thy Enemy, Local SEO and the Art of War.” That was a great article. We got some really good information out of it. Again, use social media to increase post engagement. Again, ask for that engagement, make sure that they’re engaging with you. Know thy enemy. So one of the things if you’re looking for content, we’re always talking about content, read what your enemy, what your competitors are putting out there.
Chris: And know what they’re putting because there’s probably some gap between what you’re doing and what they’re doing, I love this, this is just a great reason that you should do this. They did a psychology study, and they had 10 Generals and they gave them a war scenario. In that war scenario, they had identified prior to giving it to the Generals, 100 important facets of that war scenario, they gave it to all 10 of them, they all wrote a report and in general, they got 30% each. And then, all they did was just take the report of General 1 and hand it to General 2, and so on down the line. And when they came back with their new points, they didn’t just double, so if they all got 30, they might have hit 60, they got to 90, and the reason is because they had a different perspective, and that different perspective put other things in their mind to allow them to have other perspectives, so know thy enemy, art of war, that was a really good timing, wasn’t that?
Chuck: On SEO Podcast #295, “10 Indispensible People Skills For Successful Web Marketing.” This is actually a continuation of that because one of the things we talked about in regards to successful web marketing is managing your people, how can you do that? Well, if you’re in a business or you’re in industry, let’s say you have sales people, you have customer service people, you have technicians, you have clients, all of these are people who are affected or directed by your business. Use these people, use the information that they have for your web marketing. What does that mean? That means if your customer service people are getting tons of questions, then create content that answers those questions. If your sales people are getting tons of objections, then create content that rebuffs those objections. If your technicians are running into the same type of support issues, then create content that addresses those, whether it’s video, whether it’s info-graphics, whether it’s text, whatever it is. And so that way, your web marketing can directly correlate with what your people are actually dealing with. And those are indispensible people skills for successful web marketing. That was Podcast #295.
Chris: #296. “Local SEO Stats You Need to Consider For Your Strategy.” When should you consider stats?
Chuck: All the time.
Chris: All the time, right. Analyze data prior to making internet marketing decisions. So Charles just gave a great example where you run PPC ads and potentially use that ad text from the PPC ad as your meta description because that’s your first time for SEVO -Search Engine Visitor Optimization. Hopefully, you’re familiar with that term if you’ve been listening long enough. Let’s see, what else do we have? Hey, make sure your Google My Business is set up, right? They may be making changes to that and it may not be important frankly in 3 months, but right now, it is important. Make sure you get that set up. That was Podcast #296.
Chuck: On Podcast #297, Why You Might Not Ever Want To Hire An In-house SEO and there are pros and cons to both. We talked about both. I think it really boils down to the size of your company. If you’re a really small outfit, not much content, kind of small website, then you probably should hire someone internally at minimum wage who can do some social for you, write some decent post, and take some pictures. However, if you’re a little bit bigger, maybe some ecommerce, you get to do a lot of online transactions, you probably want to go with an agency, someone who can post content consistently, someone who can really capture your voice in that content, someone who can socially post for you consistently and monitor your brand, someone that really manages that pay per click, and your email and newsletters and all of that kind of stuff. So it really depends on the size of company if you want to hire an in-house SEO or really hire an agency. That was Podcast #297.
Chris: Just to add to that and I love this phrase, “sometimes saving a wage is costing you a fortune.”
Chuck: Exactly, or look at it like this, I told somebody before, they said man, I’d rather hire and I said when you consider overhead, when you consider training, when you consider insurance, benefits, and all those other things, and the salary of someone who’s actually qualified to do the work, it probably far exceeds what you may outsource to an agency.
Chris: And how much expertise is that person going to have on Day 1.
Chuck: Exactly. And the agency comes in with his game plan, a strategy, expertise, system.
Chris: In our case, multiple experts are working on your campaign.
Chris: Great point. Alright, Podcast #298. “Do Not Underestimate The Power of YouTube.” What is the second largest search engine on the planet?
Chris: Alright, so we talked about your marketing goal should determine your SEO, and optimize text. So here’s kind of the pro-tip that came out of that, remember Google is transcribing your video, so make sure every video has a voice over, and make sure in that voice over, in the beginning, you are keyword rich.
Chuck: You need to use target words.
Chuck: Exactly. Pro YouTube tip right there.
Chris: Yeah, it might even be worth keyword stuffing, we haven’t played around this, inside of the text of your thing, then you can sound like a douche. You know our mantra.
Chuck: Don’t do that.
Chris: Don’t be a douche. That was Podcast #298.
Chuck: #299, SEO Podcast #299, “Landing Pages You Need For Event Marketing.” That is a good one, I remember this one because a lot of times we are creating landing pages for a new product, you create landing pages for a new service, but how many times do you create landing pages for an event you’re having. So maybe you’re having a grand opening sale or some conference, or maybe you’re having some outdoor event for the community or whatever it is, create a landing page for that event. Why do you do that? So people can check in, maybe you want to have all relevant information on that page like maps and links to Google Maps and directions, phone numbers; maybe you want to have the listing of the vendors and people who sponsored this event, maybe you want to have a registration button on this page, but what you really need to make sure you have is that landing page. So that way, wherever you promote this event at, social media, on your website, maybe in the local media, or the local news, you give them that link to that event page, it does 2 things, and this is speaking from experience, (1) you have a page dedicated to that event that remains online, (2) if this is an annual event, that page already has traffic, already has activity, so when that time rolls around next year, reuse the same page.
Chuck: Yeah. Re-date it, keep the same URL and now, you have a great page that automatically ranks and automatically has high engagement. That was Podcast #299.
Chris: Alright, #300. “Best Practices to Winning in Digital Retail.” So this talked about use 1 CTA on landing pages, you want to get hyper focused on landing pages, specifically so that you’re driving people, don’t confuse them, there’s some psychological axioms which is “the more options there are, the more ‘no’ becomes a choice.”
Chris: So make sure you don’t have too many CTAs. We also talked about always monitor for negative reviews. Just this morning, Daniel came in and was impressed that his wife had gotten a response to a negative review that she had posted previously. it feels better, right? She might even be inclined to go back and say, “you know, they got back to me and shit happens.”
Chuck: Or at the very least, they come off of her trash list. So if they ever come up, she won’t tell anyone negative about them, she may not refer them, but she definitely won’t say something bad.
Chris: Or even if there’s negative, it ends with “but they responded really quickly”, right?
Chris: So then, the word but is that demarcation between “service is horrible but they responded really quickly.” All of a sudden, you’re like where are you left? You left them with a good line, so that’s Podcast #300.
Chuck: Podcast #301.
Chris: Last one.
Chuck: That’s the last one, right?
Chris: Podcast #301, “9 Roadblocks that Could be Harming Your Google Rankings.” We’re going to focus on that first one which was not optimizing page titles, it’s amazing how much and how many times we see this same error, new sites come in and you just haven’t taken the time to optimize your page titles, so optimize your page titles, main target keyword first, location at the end, try not to exceed more than 50-55 characters ad you should be good. Great year!
Chuck: Yeah, it was a great year, 2015, we got a lot accomplished, our team has grown here, we’ve got some great people, the thing about our whole process.
Chris: We changed names this year.
Chuck: You changed names from eWebStyle —
Chris & Chuck: …to eWebResults.
Chris: Thank you guys for bearing with us through all of that. Hey, f you’re looking to grow your business with the largest simplest marketing tool on the planet.
Chuck: The internet.
Chris: Give us a call for increase revenue in your business. Our phone number is 713-592-6724. Did we have any blank stare?
Chuck: Oh happy new year.
Chris: Happy new year! Woo-hoo! Hey, here is the champagne behind us. By the way, you should check out the video of all of our podcast, you can find that on our YouTube page, YouTube.com/ —
Chris: Alright, we were filmed live 5999, West 34th Street, Suite 106, Houston, Texas, 77092. If you want a video or a transcript of this podcast, you can find it on our website eWebResults.com. Hey, happy new year to everyone.
Chuck: Happy new year!
Chris: I hope everyone has a great new year. We’ll see you in 2016 with more content, exciting things to come.
Chuck: Big news coming up. Oh man!
Chris: Big news. And Charles mentioned it about 2 podcasts ago, if there’s something that you think we should be giving more detail on, we may have a process for that, send us an email, you can send it to [email protected] —
Chris: And send it there and say “hey, I would like more details, I don’t understand this, it’s not clear, this 50-55 characters, is it 50 or is it 55 characters, which is it?” Let us know what kind of details you would like to understand how to implement on your website so that you could be a better SEO and we may have a solution for you. Until next year, my name is Chris Burres.
Chuck: Charles Lewis.
Chris: Bye-bye for now.