5 Ways to Stay Ahead of Hyperlocal Marketing

Hyperlocal search keeping you from being found?  Be prepared and learn how to use hyperlocal to your advantage.  Chris and Charles cover everything from the basics to how to handle multiple locations and track your progress.

In the Potatoes:

  • Elon Musk is taking advice from a fifth grader
  • Facebook puts more weight on reactions
  • RIP DMOZ

The article this week is “Hyperlocal marketing will soar in 2017: 5 tips to stay on top” by Jim Yu over at Search Engine Land.

2017-0303 Podcast 363

 

Chris:                  Hi and welcome to the SEO Podcast Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.

 

Chuck:                I am Charles Lewis, your Client Results Strategist.

 

Chris:                  Welcome back to another fun-filled edition of the podcast, this is podcast number —

 

Chris & Chuck:  363.

 

Chris:                  And as always, we have a tip from our previous podcast, this is the symbol for David that we are about to do a video. He’ll probably have plenty of time this time ‘cause I’ve got to actually pull up the tip, and the tip is, “Coordinate local events with link-building to increase local presence and generate quality links.”

 

Chuck:                Look, any time you’re dealing with a local event, like something with a chamber or some BNI, something like that, coordinate that with your company so that way you can actually build links about that even from that company to your site. Great way to build local events, build a better local presence and also get links.

 

Chris:                  Boom. Please remember Charles and I, we are your friendly local neighborhood–

 

Chris & Chuck:  Top Position Snatchers!

 

Chris:                  And our mantra is–

 

Chuck:                Do not be a douche.

 

Chris:                  Also remember we are filming live here in Houston, Texas.

 

Chuck:                Yup.

 

Chris:                  We’ve got a great article for you. It’s gonna be fast today ‘cause we’ve got things to do.

 

Chuck:                Stuff to do, yeah.

 

Chris:                  And, what’s that article?

 

Chuck:                So shout out to Jim Yu and the good folks–

 

Chris:                  I’m sorry did you say shout out, I don’t know–

 

Chuck:                I said punch in face.

 

Chris:                  Yes you did, punch in the face.

 

Chuck:                To Jim Yu and the good folks over at Search Engine Land, he posted this article, “Hyperlocal marketing will soar.” “Hyperlocal will soar in 2017: 5 tips to stay on top.

 

Chris:                  Yeah.

 

Chuck:                So we’ll look at those 5 tips and see if you can stay on top of your            hyperlocal marketing.

 

Chris:                  Really important. Really important.

 

Chuck:                Very, extremely important.

 

Chris:                  Alright, if this is the first time you’ve listened to the podcast, howdy. In fact howdy’s really appropriate because here in Houston we’re having the rodeo.

 

Chuck:                It’s rodeo time.

 

Chris:                  We actually had one of our team members took an extra two hours or something to get here. She was actually held up in the big city of Houston, fourth largest in the country by…

 

Chuck:                Horses.

 

Chris:                  Horses and wagons. Yeah.

 

Chuck:                ‘Cause of the trail ride, yeah.

 

Chris:                  I know that just skews your whole perspective of Houston back to what you thought it was and what it really isn’t, and that’s just kinda fun. Us Houstonians like to do that.

 

Chuck:                ‘Cause it’s both, it really is that and then it’s not, but like it really is, ‘cause if you like go by my house, you will pass up cows and horses and you just will.

 

Chris:                  Yeah. Yeah. So, you’ll notice that I don’t have a tear tattoo. I was able– I actually had to dig pretty deep to get a review, and I found one on SoundCloud, so thank you for the–

 

Chuck:                SoundCloud review, that’s what’s up. We did not– so we have a contest, if you’ve listened to the podcast before, you know what          we’re not gonna skip this time. The way the contest works is, if we             get 10 shikos…

 

Chuck:                A shiko is an eWebResults branded term for social engagement. It stands for shares, likes, and follows.

 

Chris:                  If we get 10 shikos on any one of our profiles on the platforms that make sense.

 

Chuck:                We’ll name them in a minute

 

Chris:                  Yup, and we get a review, then we don’t tell you how to leave us a review. This time we didn’t get 10 shikos, you didn’t have to follow any–

 

Chuck:                Man, I feel like I followed at least eight people, and then I just stopped ‘cause we had to start.

 

Chris:                  So, unless it was like followers who you followed and then they unfollowed, the total count is–

 

Chuck:                Possibly, you know, people be–

 

Chris:                  Pretty even right now, so yeah. So we’re gonna tell you how you can leave us a review.

 

Chuck:                How you can review us.

 

Chris:                  The first way you can leave us a review–

 

Chuck:                I’m gonna need two hands to do this.

 

Chris:                  Has three steps, all you need to do is go onto iTunes, create an account and write a review. Hopefully you’ll make that review–

 

Chris & Chuck:  5 stars!

 

Chris:                  And if you do write that review on iTunes, go ahead and send us an email, podcast@

 

Chuck:                eWebResults.com

 

Chris:                  And we’ll hit you back, we’ll make sure to read your review on air, and we really appreciate it. The next place that you could leave us a review is on Google My Business.

 

Chuck:                Yup.

 

Chris:                  And if you are in SEO, and we’re assuming you do some of it, you know it could be really hard to find your Google My Business page, especially where to leave a review.

 

Chuck:                Yeah, with Plus gone, Local gone, and yeah. It’s a challenge.

 

Chris:                  And it’s been renamed like eight times, it’s like okay. We’ve made it really easy, all you need to do is go to eWebResults.com/

 

Chuck:                Googleplus spelled out.

 

Chris:                  or /

 

Chuck:                Google+ with a plus symbol.

 

Chris:                  or /

 

Chuck:                G+ with a plus symbol.

 

Chris:                  or /

 

Chuck:                Gplus spelled out.

 

Chris:                  And all of those will take you to a screen that actually has a pop-up that is, “Hey, leave a review right now,” click that 5 star review all by yourself. All by myself.

 

Chuck:                Yeah, sorry I did not– give me the cue.

 

Chris:                  Or not in time, right? Make that review–

 

Chris & Chuck: 5 stars!

 

Chuck:                There you go.

 

Chris:                  And we’ll read that on air. Another place that you could leave us a review, and we would really appreciate it, is over on Stitcher.

 

Chuck:                Yeah, help us out.

 

Chris:                  The best way to go to Stitcher is just to go to eWebResults.com

 

Chuck:                /SEOPodcast

 

Chris:                  There you go.

 

Chuck:                Once you get to that page, there in the side bar you’ll see the Stitcher logo, click the logo, you get to the Stitcher page, write the review.

 

Chris:                  Over on the left there’s the 5 stars, click it, leave a review please, and then finally on Facebook, our Facebook.com/

 

Chuck:                eWebResults

 

Chris:                  Which we will re-mention here in a second. Go there, press the stars and leave a review, and hopefully you’ll make that review–

 

Chris & Chuck:  5 stars.

 

Chris:                  Alright, so speaking of ways to connect of our Facebook page, there are many ways you can connect with us and we’ll review those right now. Please, while you’re in this– whatever you’re doing right now. Did we do the hashtag yet?

 

Chuck:                Yeah.

 

Chris:                  I don’t think, did we?

 

Chuck:                Maybe.

 

Chris:                  Maybe. So, we may be skipping that this time, but here’s how you can shiko us, all these profiles.

 

Chuck:                Probably. Well I did it there before sound check.

 

Chris:                  Okay, Facebook.com/

 

Chuck:                eWebResults

 

Chris:                  Twitter.com/

 

Chuck:                eWebResults

 

Chris:                  YouTube.com/

 

Chuck:                eWebResults

 

Chris:                  Instagram.com/

 

Chuck:                eWebResults

 

Chris:                  LinkedIn.com/company/

 

Chuck:                eWebResults

 

Chris:                  All of those will take you to our profiles on those platforms, and please leave a review.

 

Chuck:                Shiko us.

 

Chris:                  Connect with us, shiko us. Exactly.

 

Chuck:                Matter of fact– matter of fact, and I was debating on doing this article, we chose to go a different route, give us a reaction, right? If you’re hitting us up on Facebook, what I’ve kinda learned in this studying is that reactions– and we’ll get into that a little bit more in my news, but leave us a reaction on Facebook, love it, hate it, thumbs up it, like all of the above.

 

Chris:                  Sad.

 

Chuck:                Yeah, however you feel, give us a reaction.

 

Chris:                  I don’t know why we would be sad.

 

Chuck:                It’s more than just that thumbs up.

 

Chris:                  Yup.

 

Chuck:                I’ll take the like, but I want– the reaction, actually has a little bit more power.

 

Chris:                  Interesting, very good. Sounds like a Pro Tip. If you’re a PHP genius or a WordPress guru, we’re probably looking for–

 

Chris & Chuck:  You.

 

Chris:                  Go ahead and leave an audio résumé, 713-510-7846. If you would like a free comprehensive website profit analysis, what we would like you to do is go to eWebResults.com, click the green button, it’s a really comprehensive process and analysis on you know, what kind of profit opportunities do you have in your business. Do we have any Algo Cat today?

 

Chuck:                No Algo Cat today.

 

Chris:                  We do not have any Algo Cat. I have just a little bit of news. I thought this one– I got one that we might consider as a– they went down, is that in your What News? I think it was–

 

Chuck:                No, that’s not in my What News.

 

Chris:                  We’ll add that to What News. Elon Musk is taking advice from a fifth grader. Did you see that? So, basically a fifth grader was like, “I know you don’t do commercials, but there’s a lot of people who are doing commercials for you, why don’t you have a contest and the best one, you’ll actually air?” Duh. Genius.

 

Chuck:                Make sense, Great social experiment.

 

Chris:                  Yup. Snap is more valuable than Twitter. Snap was released this week, that may even have been in your news.

 

Chuck:                Twenty– what was the valuation? It was–

 

Chris:                  It was a lot.

 

Chuck:                Twenty-something billion dollars.

 

Chris:                  The two founders were both worth $8 billion each.

 

Chuck:                Yeah, so they came out and it was literally double what Twitter’s worth.

 

Chris:                  Yeah. Marissa Mayer has said she’s gonna forgo her bonus and equity for 2016 due to all the hacking.

 

Chuck:                You should, just saying.

 

Chris:                  And I got that for What News, so what you got?

 

Chuck:                Okay, I got a little bit of news. I just was looking into it earlier, so Facebook News Feed, right? They’re giving more love to reactions, this is based on Search Engine Journal. They say that, “Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, or Haha, or Wow, Sad, or Angry – with more visibility in users’ News Feeds. Getting more Reactions (all five of them are weighted equally) will give your content a slight edge in the News Feed than just likes.” And I get it.

 

Chris:                  Yeah.

 

Chuck:                Let me tell you why.

 

Chris:                  It makes sense.

 

Chuck:                Well, and consider the marketing channel Facebook is creating.

 

Chris:                  Right.

 

Chuck:                Right, imagine being able to like to people who loved it, or people who hated it and send them a different message. People who wowed it, I’m sending them a specific messaging, so I totally see Facebook weighting the reactions just so they can get more usage and then turn around and market to us better. Last piece of news, man.

 

Chris:                  Makes sense.

 

Chuck:                Do a quick moment of silence for DMOZ, you know what DMOZ is?

 

Chris:                  Yeah, it’s gone.

 

Chuck:                Peace DMOZ, it was good while it lasted. DMOZ used to be that go to source when you first started doing SEO, you’d like submit to Yahoo directories, submit to DMOZ. It was the big manual you know, human edited directory and now they’re calling it quits. So it’s been a long run, peace.

 

Chris:                  Gone, outta here. I do have a question, and I actually–

 

Chuck:                I have a question too from Twitter, remember?

 

Chris:                  Okay. Granted this one. I did have– so I dug this out of SoundCloud, I was actually able to find a review, and really our PetPortraitArtists, they like and comment on our SoundCloud podcast uploads regularly. Their comment was, “Brilliant podcast… Fantastic rap ending!!!” That’s the one that you did the So Gone Challenge.

 

Chuck:                Okay.

 

Chris:                  Yeah, so he got that one, that was– I had forgotten about that, it was pretty good. So punch in the face to you Pet Portraits.

 

Chuck:                That’s what’s up.

 

Chris:                  It’s PetPortraitArtists.

 

Chuck:                Yeah, on SoundCloud.

 

Chris:                  So, they obviously do some pet portraits. You wanna do yours?

 

Chuck:                Yeah. So, I got a question. This question– I got a PITF and a question. The question comes from Tim. No, I’m sorry. The question– yeah, the question comes from Tim, he hit us up on Twitter he’s @StonehamPress. He hit us up, he says, “@eWebResults Love the podcast guys. I have a question: what is your view on podcast transcripts from an SEO point-of-view?” Well Tim, we love podcast transcripts. If you visit eWebResults.com/Podcast– /SEOPodcast, you will actually see an archive of all of our podcasts, like all 362 of them, and 3 after next week.

 

Chris:                  Right.

 

Chuck:                But more importantly, once you visit each one of those individual podcast archive pages, you will see written transcript, you’ll see the audio version, you’ll see the video version, and the reason we have that written transcript, because we’re talking marketing, we’re talking SEO, and so literally everything that we could’ve possibly discussed on the podcast is somehow relevant to our website.

 

Chris:                  Right.

 

Chuck:                And so therefore we get them transcribed so we can have that written content on our website. So to answer your question, we believe podcast transcripts work, they work really well. They help people who may be finding that podcast, read some of it. What we also noticed is that in a situation like ours where we got a huge international listenership, with my kind of southern dialect and things like that, make it difficult to understand a lot of times when they’re listening to it and so the transcript actually gives them a visual that they can read, and kind of understand what’s going on.

 

Chris:                  And that transcript does get posted with the YouTube video.

 

Chuck:                Yeah, with the video also.

 

Chris:                  So you could actually kick in the closed captions to run– I think it runs at the same time, so.

 

Chuck:                So, we believe in podcast transcripts.

 

Chris:                  Absolutely.

 

Chuck:                Punch in the face to you Tim, Stoneham Press, appreciate your question. Speaking of punches in the face, this punch in the face goes to Smith Social, hit us up on Twitter @SmithSocialWA. We answered his question last week. He says, “Big ups to the fellas @eWebResults for answering my AdWords question on Ep362, 5 stars! PS I’m from Perth Western Australia, not Washington!” So, we saw WA, we assumed Washington, ‘cause you know, Smith Social WA, but he’s from Western Australia. So punch in the face to the international audience.

 

Chris:                  Yeah.

 

Chuck:                That’s what’s up man.

 

Chris:                  Cool.

 

Chuck:                Thank you for tuning in bro.

 

Chris:                  Love it, and then I’ve got one question. Do you wanna save that one for next time? Just for expediency.

 

Chuck:                Yeah.

 

Chris:                  ‘Cause I think you could go in-depth on that one pretty easily. It’s about band and promotion, yeah.

 

Chuck:                Yeah, I read that. Yeah, we’ll catch that one next week.

 

Chris:                  Alright, so that is the potatoes of the podcast, it is time to get into the meat. Yup, thank you sir.

 

Chuck:                So punch in the face to Jim Yu and the good folks over at Search Engine Land, he posted this article, “Hyperlocal marketing will soar in 2017: 5 tips to stay on top,” and so, we’ll look at these 5 tips and see you know, if you could stay on top of your hyperlocal marketing. Matter of fact, he says, “Hyperlocal targeting, or marketing to customers within your area based upon their location, has the potential to help brands answer the immediate needs of their prospects. Understanding how to optimize your content for these users can provide brands with an excellent opportunity for success.” He’s right, at the end of the day every search is local, almost every search anyway.

 

Chris:                  Yup.

 

Chuck:                When you consider the increase in searches happening from mobile devices and the increase in searches, of voice searches happening in places like Cortana and Google Home. Literally Google Home is by default a local search because it’s doing it from your home location, and so you just consider all of these different types of searches and the way people are looking out, everything is hyperlocal. Matter of fact, I’d bet money here. Your last three searches that you can remember.

 

Chris:                  Yeah, I can remember.

 

Chuck:                What percentage of them were local?

 

Chris:                  100.

 

Chuck:                Like all of them.

 

Chris:                  100%.

 

Chuck:                About where I’m going or something I’m about to eat or something.

 

Chris:                  Yeah.

 

Chuck:                Every search has become a local, and so the more you can cater your market to a hyperlocal result, the better. The better you are for your customers, the better you are for yourself and your business. So let’s get into these 5 tips on how you can do that.

 

Number 1. Number 1 he says, “Master the basics.” Right, he’s talking about the basics of like local SEO. Alright, he says, “Master the basics.” He says, “For your marketing strategy to succeed, you need to make sure that you have your Google My Business page ready and optimized.” He says, “Fill out every field relevant to your business, ensure that your page has high-quality and appealing pictures, and verify that your businesses is listed in all the correct categories within Google.” That’s the basics right? Now, he’s right about that. He only mentioned Google, so I’ll say go ahead and rinse and repeat with that same information, those same images, those same categories, that same short description and long description, that same video. Take that same information and then make sure your Being Places page is verified, take that same information and add it to Yelp and Facebook. Make sure you do at the very least those four when you’re talking about mastering the basics, Google, Bing, Yelp, Facebook.

 

Now, once you got those four done, depending on your industry, what type of service or product you provide, there are a few others you may want to do. Like if you’re a restaurant or something like that, then you wanna do Foursquare, so people can find you, you’re gonna wanna do TripAdvisor, so you can be recommended, these are great places to have your map information and build links. Or maybe you’re a remodeler, right? Something like that, you’re remodeling homes, then you’re gonna want a page on House, right? To display the work you’ve done with the correct name, address, and phone for your business. You’re a photographer, you’re gonna want a page on WeddingWire if you specialize in weddings, with the correct name, address and phone. So not only the Google, Bing, Yelp, and Facebook, find your niche directories that’s relevant to your business and make sure that you have the same category information over there, your images, your descriptions, your categories and so on. Master the basics, it’s important.

 

Chris:                  Number 2!

 

Chuck:                Number 2! He says, “Focus on your city and the things of interest in that area.” So, focus on your city and the things of interest in that area, remember, we’re talking hyperlocal marketing and 5 tips to stay on top of that. So he starts off by saying, “Develop localized website content that would interest people in your area.” Right? He also says, “Your content can also focus on local points of interest, like landmarks and destinations, that people might use when looking around the area. For example, in Washington, D.C., people might search for ‘restaurants near the White House.’” Right, and so what he’s doing is talking about catering your content to your locality. Right, you really want to cater to the locals and people who may be searching in that area, and making sure that you have appropriate content on the site that speaks directly to them. So for example, in the city of Houston, we got a highway called 610, it circles– it does the inner circle of the entire city.

 

Chris:                  Yup.

 

Chuck:                And then we have the Sam Houston Tollway which does a bigger circle, right?

 

Chris:                  Of the entire city.

 

Chuck:                Of the entire city. Right, but–

 

Chris:                  They’re working on another one.

 

Chuck:                They’re working on another one, Grand Parkway.

 

Chris:                  Grand Parkway.

 

Chuck:                Yeah, but the locals, we don’t call it Highway 610, we call it The Loop.

 

Chris:                  Right.

 

Chuck:                Right. We don’t call it the Same Houston Tollway, we call it The Beltway.

 

Chris:                  Yeah.

 

Chuck:                And so if you’re writing content in Houston and you’re in a restaurant or something that’s off of 610, then on your site you may wanna say–

 

Chris:                  Just off The Loop.

 

Chuck:                Spanish restaurant off The Loop.

 

Chris:                  Yeah.

 

Chuck:                Right? Italian restaurant near such– near The Beltway, something like that. You wanna include those, that local lingo is actually what I wrote down here, “Use the local lingo,” in your content. Here, get your Pro Tip here: take advantage of your star power. Oh Chuck, what does that mean if it’s a Pro Tip? Well, if you’re talking about ranking locally, use Houston for example, maybe you’ve got a restaurant and James Harden visited, take that picture, snap that photo.

 

Chris:                  Oh yeah.

 

Chuck:                Post it on the site, “James Harden visited this restaurant on this day.” Maybe you may want to write up an article about how he’s having an MVP season. Or maybe you’ve got some artists, some entertainers or people like that who are in your area, even if they haven’t visited your service or used your product, if you’re a fan blog about them, write about them, the may have PR people who will come across that who will link back.

 

Chris:                  Yeah.

 

Chuck:                And if you don’t have that content there, then you can’t take advantage of it.

 

Chris:                  That won’t happen. Maybe an article about how much food he ate out of his beard.

 

Chuck:                Exactly! The point is create content that leverages the local industry, everybody in your locality. The local high school, they won a title or whatever it is. Somebody went to college, go sponsor them, go donate, go help, it’s a great way to bolster your local presence.

 

Chris:                  Absolutely. Number 3.

 

Chuck:                Number 3, “If you have multiple locations, create a local landing pages for each.” I actually wanted to bring this up last week ‘cause I had three clients that we needed to this for.

 

Chris:                  Right.

 

Chuck:                I was [00:18:30] [Indiscernible] today like, “Okay, here it is again.” But yeah.

 

Chris:                  Thanks for the reminder by the way.

 

Chuck:                Exactly, but yeah. Create a local landing page for each of your locations. He says, “To maximize your appearance in search, you want to have a local landing page for each of your destinations.” Right, now the reason you should you should do this, and here’s my tip: once you create this page, don’t just put the page there and say, “Yeah, we also serve this area.” Truthfully that page should almost mimic a Google My Business listing.

 

Chris:                  Yeah.

 

Chuck:                So if you have a local listing, I mean a local address, one from one of your multiple addresses, then on that page you should have  like the name, address, and phone, a map, maybe a picture of something.

 

Chris:                  Of that location.

 

Chuck:                Of that location, then another picture of something in the area like a water tower or some building that people tend to recognize, all that local lingo we were talking about on our previous point, this is the page where that goes.

 

Chris:                  Yeah.

 

Chuck:                Right, you wanna optimize this page for the zip codes in that area, the little communities in that area, the cross streets that are famous in that area, and then you have a local page that’s extremely relevant for your product and service, that everyone can find because it’s truly optimized. Not only that– Yeah okay, so I said that. Make sure it has everything on there, the images, the map, the same stuff you have on your business listings.

 

Chris:                  A video, it’s possible, yeah.

 

Chuck:                A video. Especially get that on that local landing page, it’s important. After you’ve done that I’d take it a step further, if you’re running any ads, like paid ads or things like that, those local pages like that are great landing pages for local-type searches.

 

Chris:                  Might be better, yeah.

 

Chuck:                You’re running a Houston campaign, then land them on that Houston landing page that you’ve already created. It’s already optimized so you know your quality score will be good.

 

Chris:                  Will be high.

 

Chuck:                Oh, kinda indirect Pro Tip.

 

Chris:                  Yup. Number 4!

 

Chuck:                Number 4, “Include any structured data markup that relates to your business on all your content pages.” Jim Yu, good point. A lot of people forget that.

 

Chris:                  Yeah.

 

Chuck:                We tend to forget it only because we’ve built it into our framework, and so now every address that gets added in a site we build, automatically is marked up.

 

Chris:                  That’s with schema, yeah.

 

Chuck:                And so we kinda got spoiled in that fashion, but he goes on to say, “In order to provide Google with as much information as possible about your business, you may want to consider incorporating structured data markup (also known as schema) on your website pages where appropriate.” Markup everything. I keep referencing name, address and phone, but look, markup menus if you’re a restaurant.

 

Chris:                  Navigation, yeah.

 

Chuck:                Markup your navigation or you’re an entertainment venue, markup any events you have coming up. You can markup pretty much everything, like he’s got products for sale, mark those up in regards to what they are and what category they fit in. Like take advantage of all of the tools Google has released via schema, and markup your content, it just helps.

 

Chris:                  Absolutely.

 

Chuck:                In a super competitive landscape, any competitive advantage you have, works.

 

Chris:                  And from a local perspective, it’s start with the address.

 

Chuck:                Start with the address, name, address and phone. Make sure you’ve done that, and then go back and kind of add others depending on what your resources allow.

 

Chris:                  Five!

 

Chuck:                Last one, number 5, and I like this one ‘cause we’re always talking about testing and measuring. He says, “Track your progress on a local level.” Right he says, “Once you begin to optimize your content for hyperlocal targeting, you need to make sure that you track your progress within the right location.” Alright, so it’s more than just creating these pages and optimizing and then you know, seeing some increase, ‘cause that’s what should happen, but he’s saying, go back and track it. Figure out where this increase is coming from, how relevant it is, which one of your tactics, which one of your pages is actually ranking and generating this increase. Matter of fact, here’s how you do that: I’m a big reports guy, right? And so two reports, one from Google Analytics is your Geolocations report. Go there, and then from there use your secondary dimension and really kind of figure out some stuff, like which location is hitting which page the most, or what time of day these locations visit your site, or which locations are using what type of source. You may learn that people on the north side use mobile devices and the people in the south side come on desktops. Like that’s kinda extreme, but that type of information is there and if you take advantage of the tools, then you can make the right decisions. Second report I will say is your Moz ranking tool. Punch in the face to Moz, I love Moz.

 

Chris:                  Not DMOZ.

 

Chuck:                Not DMOZ.

 

Chris:                  They’re gone.

 

Chuck:                They rest in peace, but Moz. M-O-Z.

 

Chris:                  Former SEO Moz.

 

Chuck:                Exactly. They’re a ranking tool, you can obviously segment it by location, and so that way, unlike the Analytics report where it’ll show you which locations are bringing what traffic and what that engagement looks like, the Moz tool will show you where you actually rank in the Google search results for the specific location or local phrase. And so in using both of those, you can learn that for this local phrase and this local area, we rank here, and then you look at your Analytic report, and say, “and that generated this much traffic for us, and this is what that traffic did,” and then you’ll know what you need to go back and do for your other pages that may not be performing as well.

 

Jim Yu, punch in the face to you man, great article, “Hyperlocal marketing will soar in 2017: 5 tips to stay on top.” I can dig it.

 

Chris:                  Yeah.

 

Chuck:                It was pretty good.

 

Chris:                  Boom, punch in the face to you. Hey, a punch in the face back to Tim at Stoneham Press, he hit us back already saying, “Thanks for answering the question.” So pretty cool. He’s tuning in Live.

 

Chuck:                Oh, punch in the face to you, appreciate you tuning in.

 

Chris:                  Yeah, I don’t know if you’re catching it on Facebook, if you are–

 

Chuck:                Or on YouTube.

 

Chris:                  If you are, make a comment so we know that you’re on Facebook, or if it’s on YouTube, on our eWebResults.com–

 

Chuck:                We should probably add comments to the webpage.

 

Chris:                  Yeah.

 

Chuck:                YouTube comments, so we can see them here.

 

Chris:                  ‘Cause yeah, then they’d show up, that’d be cool. Alright.

 

Chuck:                So that way if he is watching on YouTube, he could comment and we’d know.

 

Chris:                  We’d actually know that he’s watching.

 

Chuck:                Yeah.

 

Chris:                  Alright, so we do have a little bit of What News. Did you have any What News?

 

Chuck:                Nope, I didn’t other than–

 

Chris:                  What!

 

Chuck:                News.

 

Chris:                  So AWS went down. A bunch of servers went down, they had a–

 

Chuck:                Amazon web service.

 

Chris:                  Yeah.

 

Chuck:                This is like one of the biggest server forms–

 

Chris:                  It’s the.

 

Chuck:                The biggest, right. Like everybody’s– think of a company, there is a 50% chance they’re using AWS.

 

Chris:                  Quora. You’ve heard of Quora?

 

Chuck:                Yeah, uses AWS.

 

Chris:                  They’re on there. Slack. You’ve heard of Slack? They’re advertising– I mean their marketing’s pretty good. IFTTT, If This Then That. Which is an app–

 

Chuck:                Yeah, it’s programming kind of–

 

Chris:                  It goes on your phone and it was like, if I’m in this area then I can do that, or if I fire up Facebook then turn it off, you know whatever. So that you can stay on track, but– those three sites, those are some of the three sites. Amazon made a typo, it took down one server that ended up taking out like three more, they ended up having to reboot all sorts of them. So yeah, it was a pretty monumental outage.

 

Chuck:                Man, come one Amazon. That sucks dude.

 

Chris:                  Hey, if you liked this podcast, maybe it’s your first time, maybe you’ve been listening to our podcast before, if you like it, we’re gonna ask you to do something real simple. Go ahead and share this podcast with three people.

 

Chuck:                With three people right now, add your reaction to it, that’s what we’re looking for on Facebook. I’m hoping you share this podcast with preferably business owners, people who could benefit.

 

Chris:                  Or even other SEOers, and yeah.

 

Chuck:                Yeah, other agencies and people interested in digital marketing, but we’re looking for people who can really benefit from the content. It’s not really a numbers game for us, we’d rather have relevant people instead of high numbers, right?

 

Chris:                  Exactly.

 

Chuck:                And so share this with three people who you know could benefit from knowing about you know, how to rank hyperlocal or some of the other content we’ve been bringing, just tag them in it, tag us if you want, we sure appreciate it.

 

Chris:                  Do appreciate it. If you’re looking to grow your business, or maybe the business of one of your clients with the largest, simplest marketing tool on the planet–

 

Chuck:                The internet.

 

Chris:                  Call eWebResults for increase revenue in your business. Our phone number is 713-592-6724, and one of the things that’s important, we have a program that we’ve recently created, it’s called Instant Leads.

 

Chuck:                Leads leads leads…

 

Chris:                  Guaranteed.

 

Chuck:                Teed teed teed…

 

Chris:                  So we just piled a bunch of effort into landing pages that actually convert, and the correct ad text, and proper AdWords organizations so that you get the right leads, they’re looking for you, the click through because they know of the offer that they’re gonna get, they see the offer that they’re going to get, they fill out the form or they give you a phone call, and that’s why it’s called Instant Leads

 

Chuck:                Leads leads leads.

 

Chris:                  Guaranteed.

 

Chuck:                Teed teed teed… That’s an echo.

 

Chris:                  Yeah.

 

Chuck:                For y’all who’re wondering what’s going on. It’s my echo.

 

Chris:                  I like it. So all you need to do to take advantage of that is just go and get started with your website profit analysis. Go to eWebResults.com and click that form, or give us a call. We gave you that number just a second ago. If you are doing networking in Houston, if you’re doing SEO in Houston, and you are like, “Hey, I wonder how I could get some inexpensive content, maybe a $300 video that is focused on the right content, that is an interview of the business owner or you if you’re the business owner or the marketing person, then go to UPSocialNetwork.com.

 

Chuck:                Yup.

 

Chris:                  Please, anybody else who follows them. we actually have people who have followed it around the country, when we broke the–

 

Chuck:                The Guinness?

 

Chris:                  Yeah, when we broke the Guinness World Record, a lady flew in from Arizona to help us break the record, of her own accord. Just pretty awesome.

 

Chuck:                UPSocialNetwork.com.

 

Chris:                  .com.

 

Chuck:                If you’re local, if you’re in Houston or surrounding areas, you know Woodlands, Pearland, Katy, things like that, take advantage.

 

Chris:                  There’s a chapter near you.

 

Chuck:                Yeah, take advantage.

 

Chris:                  Alright so, just wanna let you know that this was filmed live at 5999, West 34th Street, Suite 106, Houston, Texas, 77092. If you would like a transcript, video or audio–

 

Chuck:                Transcript!

 

Chris:                  Of this podcast, yeah. They’re available on our website, eWebResults.com. We wanna thank you, you guys have made us– you guys and gals have made us the most popular internet marketing podcast on iTunes. Seven years running.

 

Chuck:                Man.

 

Chris:                  We just finished 363, that’s pretty exciting. Thank you, please make comments, please share. Until the next podcast, my name is Chris Burres.

 

Chuck:                Charles Lewis.

 

Chris:                  Bye bye for now.

Tip from SEO Podcast 363 – Create Landing Pages for Each Location

SEO Podcast 363 Tip



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