8 SEO Practices That Are No Longer Effective – Best SEO Podcast 322

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SEO PODCAST EPISODE 322

Air Date: May 20th, 2016


Podcast Potatoes

The week’s Internet Marketing and SEO news includes…

  • Uber and Lyft are introducing self-driving cars…
  • Why you should change your LinkedIn Password…
  • Mark Zuckerberg’s daily lifetime earnings summary…
  • What color links Google is now testing for URLs…
  • How Bing is moving forward to show tweets in its Search Results…
  • The NFL’s new deal with YouTube to bring highlight videos direct to Google Search…
  • How you can earn money from Amazon Video Direct…
  • How Twitter is giving you back lost character count for links and images…

Podcast Meat

Our #PunchInTheFace this week goes out to the Wizard of Moz himself, Rand Fishkin. Rand published an article in the Moz Blog called, ‘8 Old School SEO Practices That Are No Longer Effective’.

This post is all about being up-to-date with your SEO techniques so that you’re moving up–and not down–in the search results. Many techniques which once got you great placement, now trigger penalties by Google, Bing and Yahoo.

Here are his top eight:

  1. Using too many keywords in your Meta Titles and Descriptions…
  2. Having to many anchor text links on your pages…
  3. Having unique webpages for every keyword variant…
  4. Paying for cheap directory links…
  5. Having multiple microsites or separate domains…
  6. The use of keyword-match domain names…
  7. Using Adwords to gauge keyword ranking difficulty…
  8. The use of non-strategic ‘linkbait’…

8 Old School SEO Practices That Are No Longer Effective – Whiteboard Friday

Rand Fishkin, Moz

Moz’s co-founder and an individual contributor


SEO PODCAST EPISODE 322 | 8 SEO Practices That Are No Longer Effective

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AUTHOR: Jay Gaura
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