#SEOPodcast288 – Add Emotion to Your Calls to Action
Podcast 288 2015-08-28
Chuck: Okay, two.
Chris: Hi, and welcome to the SEO Podcast – Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of E-Webstyle.
Chuck: Hi, I’m Charles Lewis, your Internet Marketing specialist.
Chris: We’re going to have to change that intro.
Chuck: Yeah, I know.
Chris: The sign behind us and all that good stuff.
Welcome to another fun-filled edition of our podcast. This is podcast number 288. As always, there is a tip from our previous podcast, and that tip is, when possible, add emotion to your calls to action. We call them CTAs around here, in the lingo.
Chuck: Well, what people don’t understand is that, usually, any time you’re in a sales position or you’re trying to get someone to make a decision, if it’s buy product or subscribe or download this or whatever, 9 times out of 10, that decision is based on emotion, either some fear of missing out, some “Oh, my God, I love this, I’ve got to have it,” or, “I’m going to be a big suck if I don’t get it.” Whatever it is, it’s usually driven by emotion. So if you can include that type of emotion in your call to action, like, I don’t know, “Get this while supplies last,” or, “Don’t be the one to not have this,” or, “Be the coolest kid on your block with these newest shoes,” whatever your CTA is, if you can tie in that emotion, you’ll see an increase in your conversions.
Chris: Yes. They always say, “Decisions are made first, emotionally, and then you go through the process of justifying it, after the fact.
Chris: Unless you can change the emotions a little bit after. Hey, we are broadcasting live from Houston, Texas. We are your friendly local neighborhood top position snatchers, and our mantra is…
Chuck: Don’t be a douche.
Chris: It is, don’t be a douche. Hey, we’ve got a really good article for you today, and that article is…
Chuck: Hey, I want to give a punch in the face to Chuck Price, man, from —
Chris: Boom. You hit them up before we started, right?
Chuck: Yeah. Yes, I did. I tweeted the man and the good guys over at Search Engine Watch. He says, “Protect It or Lose It: 7 Tips for Maintaining Your Brand’s Reputation.”
Chris: Ooh, brand reputation.
Chuck: We’re talking reputation today. Yeah, I though you would have caught that in the little podcast intro.
Chris: I was busy — you don’t know how much energy and focus I had to put, snapping into tempo. It is not natural. By the way, what we’re talking about is before each podcast, we actually do a sound check, and Charles does an improv rap.
Chuck: It’s called a freestyle.
Chris: I come from the world of improv comedy.
Chuck: Improv rap, yeah, freestyle.
Chris: If I did it, it would be called the improv rap, and it would suck. When he does it…
Chuck: It’s called freestyle, and it’s usually pretty cool.
Chris: Yeah. It covers a little bit about what we’re talking about. So those are up on —
Chris: — something, and we should know. So we’ve got a great article today. If you’re in a position to, you have some sort of electrical device, please, please, tweet now. Chuck is showing you an example. By the way, we do broadcast the video live on Fridays, and you can find the video on our YouTube page, youtube.com/ —
Chuck: — ewebstyle. When you tweet us, be sure to tweet us @ewebstyle @bestseopodcast. Use the hashtag, #SEOPodcast. This is number 288. Like I say, tag us in it. That way, we can follow you back and do all of our social networking stuff.
Chris: Excellent. Hey, if this is the first time you’ve listened to our podcast, howdy, welcome to the podcast. This is the potatoes of the podcast. We just gave you a teaser about the meat of the podcast. We’ll be getting to it soon. If you’ve listened to our podcast before, you know what it means when I say we are going to skip the next section.
Chris: What it means is anytime we get ten or more followers, likes, whatever — depends on the platform — on our G+ or our Tweeter or our Instagram or our Facebook pages, and a review, then we skip the explanation somewhat.
Chuck: Of how you can do the full review.
Chris: That’s not really lengthy. It’s just we just skip it. It’s kind of fun. We keep track of that. What we will do is tell you how you can hunt us or stalk us because we do like to be hunted and stalked. Those ways are facebook.com/ —
Chuck: First off, I prefer to be liked and followed rather than hunted and stalked, but you can be hunted and stalked.
Chris: Hunted and stalked, yeah, it’s kind of like improv rap or improv intro and then yours is —
Chuck: You hunt, stalk him. You can subscribe, like, and follow me.
Chris: Cool. So there are a bunch of places and pages to do that, facebook.com/ —
Chuck: — ewebstyle.
Chris: Youtube.com/ —
Chuck: — ewebstyle.
Chris: Instagram.com/ —
Chuck: — ewebstyle.
Chris: And Twitter.com/ —
Chuck: — ewebresults. I was testing. I was just trying to see how that is.
Chris: It’s got a lot more emphasis.
Chuck: Yeah, it does.
Chris: It’s going to pop.
Chuck: It’s ewebstyle for now though.
Chris: Hey, if you’re a PHP genius or a WordPress guru, anything in that nature, we’re probably looking for you. Go ahead and submit an audio resume, 713-510-7846. If you are interested in a website analysis — man, I’ve been cranking about this —
Chuck: I know. I saw you. I’ve heard you.
Chris: — back to back to back — go ahead and go to our website, e-webstyle.com. It’s easiest if you just click any internal page — I’ve got a good punch in the face for Ibraham out of Australia about that — click any page on our site and you will find on the right side bar, you will find a link to our —
Chuck: Website analysis.
Chris: — get our website analysis form. Do we have any Cat Algo?
Chuck: Yeah, we’ve got some Algo Cat.
Chris: It is time for the favorite segment of the podcast, the Algorithm Cataclysm. Oh, yeah.
Chuck: Oh, yeah. That’s pretty good cataclysm. This may be worth that type of cataclysm on the Richter scale. Remember Google had already rolled out showing Tweeter results in search engine results, but they had only done it from mobile. So, on mobile devices, you’ll see a Twitter carousel showing you tweets or users based off whatever search query you did. Well they just officially rolled it out to desktop.
Chris: Okay. Wow.
Chuck: So now it’s official.
Chris: Have you seen it? I haven’t seen —
Chuck: I saw it once. Of course, I looked at the screenshot on the example, as well, that I saw, but I have seen it once. Now, I’ve done probably, I don’t know, 500 searches today, for various terms, and I’ve only seen it once.
Chris: It’s a light day, 500 searches.
Chuck: Light, I know, yeah. So I don’t know if it’s predicated on a specific type of search query or the bigger the brand. I’m not sure what part of the cataclysm triggers that Twitter ad to show because, technically, Twitter ad should probably always show because there’s always some sort of tweeter who’s tweeting about something.
Chris: Somebody who’s tweeting about something, yeah.
Chuck: So you would think that there should always be some sort of result from Twitter down there.
Chris: It wouldn’t surprise me if it’s even related to, okay, if there’s enough activity regarding that subject on Twitter then [0:06:40] [Indiscernible] in the last day —
Chuck: Yeah, if it’s just one or two posts then it isn’t working.
Chris: No. If it’s one or two posts on the last —
Chuck: So, it’s trending.
Chris: Yeah, there you go.
Chris: Interesting. That’s — if they hired me then that would be my recommendation. Cool. That’s our Algorithm Cataclysm. All right. I do have a little bit of news. I thought this was interesting. Facebook hit 1 billion users in one day. Wow.
Chuck: In one day. I thought that was cool.
Chris: It’s nuts.
Chuck: That was on August 24th. I’m assuming that was — hey, I’m going to tell you who that had to be. I can tell you exactly who that had to be, the combination of people that made Facebook hit that.
Chris: You’re right. I’m with you.
Chuck: Teachers, they were schoolteachers.
Chris: Teachers and parents.
Chuck: And people and everybody going back to school.
Chris: Yeah, back to school.
Chuck: I saw so many posts of kids and teachers and schools and school events. That’s what it was. I guarantee you it was back to school that caused that.
Chris: It was cool. We’re crossing the freeway, dropping the kids off this morning, and the crossing guard is, like, “Hey, he’s famous,” points to my son. He had worn a tie. He had decided to wear a tie the day before. The principal had a tie, so took a selfie with my son with a tie. It was up on Facebook. He’s, like, “He’s famous in the school.”
Chuck: Of course the guard noticed that.
Chris: Of course my daughter was, “Did they say me?” I was, like, “Not you. You’ve got to get your picture taken.”
Chuck: You’ve got to wear a tie.
Chris: Yes. That’s the only way I want to see you have lots of attention. This was interesting. The United Union is always harassing Google, and one of their latest claims is that Google Merchant where you’ve got the ads for products across the top is actually unfair. I think somebody is bringing a case, and Google is, like, “No, no, no. That’s not going to happen.” One of the things they’re saying is —
Chuck: We just fought for one of our clients to get that approval. I’m going to need to file that.
Chris: Yeah. We do not want you cancelling that anytime because it has taken a while. I just thought it was an interesting combination because earlier this week I had read an article about Google being able to manipulate election results. The premise of that article was — and they actually did some studies where they had a mock Google and presented — this was in India for a particular election. They were able to swing people, 12%.
Chuck: Based off of search results.
Chris: So if you’re undecided, guess what, we all believe — it’s really also a great testament to how much we believed higher results are more credible. So if you just do presidential candidates and make sure XYZ candidate is first —
Chuck: Sold at number one or number two —
Chris: — and the other one is number two then, boom, he must be more credible.
Chuck: Will start to influence — wow.
Chris: Now that’s crazy, right?
Chuck: It is, but it’s not.
Chris: I mean, it makes perfect sense.
Chuck: This makes perfect sense but when you look at the media, how the media really dictate what we believe in and the things we see anyway, this is just another form of that. It’s just online instead of on TV.
Chris: I mentioned that in the context of Google’s making their arguments, the one person who is upset, the one company upset about Google Merchant, they’re, like, “Well, look. You’ve got Amazon, and they’re represented. You’ve got people whose search is on Amazon, and actually your traffic has increased. They just did all of this stuff.” It’s all really proof to the politicians. Now you combine that with an ability to put the particular election official in the position that they want, all of a sudden they don’t have to be making as much of an argument.
Chuck: Yeah. Google me. Google me.
Chris: It’s just pretty interesting how that can all start to play out on its own.