Always Monitor for Negative Reviews

Always Monitor for Negative Reviews

Do you Always Monitor for Negative Reviews, competitor’s products, quality of your SKUs? Chris and Charles discuss why you should always monitor for negative reviews in #SEOPodcast 300 on Podomatic and YouTube.


Chris:                  Pro-tip 2. That’s was like pro-tip A & B.


Chuck:                Here we go number 5.


Chris:                  5.


Chuck:                It say beautiful. No, I’m sorry, 4.


Chris:                  4.


Chuck:                He says images and videos. He goes on to say today’s consumers are curious, they like to touch the package, and they like to look at the bottom and blah blah blah, and he’s right. And unfortunately, when you’re shopping online, you do not have that.


Chris:                  You can’t do that. They have not come up with the technology yet.


Chuck:                Not yet. Maybe soon.


Chris:                  Soon.


Chuck:                But right now, you can’t. So you have to appease that. How do you do that? By giving, [0:21:17] [Indiscernible] does a great job of it, you look at the bottom of the shoes, top of the shoe, inside the shoe, whole 360 kind of zoom feature that they have. So I say do that. But, in this day and age and time, I would like to focus on those videos. I think those videos have a little bit more value in ecommerce than the images may do. What kind of videos, how-to videos, how to use this product, promo videos, testimonial videos, frankly user generated videos, those have extreme amount of value, and then you after the images themselves, maybe user generated images. I did it on one company and they were doing that, they had a social campaign. So it was a clothing store, people bought shoes and clothes there. On the receipt, they had a promo where if you post the pictures you bought and tagged them in, you’ve got a percentage off your next purchase.


Chris:                  That’s nice.


Chuck:                Awesome.


Chris:                  That’s a pro-tip.


Chuck:                I like that. That’s kind of smart. Click!


Chris:                  It’s a long call to action.


Chuck:                That’s why you put it on the receipt.


Chris:                  Very cool.


Chuck:                Very cool. The last one he says, number 5. He says beautiful zoom in images. So now, I would say, it depends.

Chris:                  It depends.

Chuck:                It really depends on the cost of your product frankly.


Chris:                  Right.


Chuck:                The higher the product cost, the higher you probably need a high quality image. If this cost 5 bucks and I can get it in Wal-Mart. I just want to for 8 bucks, I’m just getting it off your site to save that $3, I’m probably not interested in a high quality image, I’m probably going to buy 10 of them, and be done with it. However, your product costs 400-500 or pair of J’s, 175, then you need some high quality images, you need to build that confidence and let people see the details of what you offer.


Chris:                  Absolutely.



Chuck:                Number 6.


Chris:                  6.


Chuck:                I like this one here. Multiple SKUs, he says allow consumers to configure the product they want instead of looking around for the right attributes, and he’s right. How much would that suck if you need to go buy a pair of Jordans and man, every time I change size or change style.


Chris:                  You’re changing pages.


Chuck:                You’re changing pages and reloading in a new skew and everything else. This is a horrible shopping experience.


Chris:                  Yeah.


Chuck:                But if I can come to one page and choose colors, choose sizes and any other attribute without changing SKUs, without changing pages, without having to reload my browser, them I’ll have to holla at you.


Chris:                  Faster and better Jordans. Absolutely.


Chuck:                Definitely. So try multiple SKUs where possible. He says sponsored results on here.

Chris:                  7.


Chuck:                And so the sponsored result, again, he was kind of targeting e-retail sites, and so if you’re on Amazon, then it makes sense to have some sponsored results right there.


Chris:                  Yeah.


Chuck:                But in our case, I wouldn’t say sponsored results, but instead, I’ll say similar products. And so, if you have products that people can purchase, then you should sell, display, maybe recommend the purchases that people also purchased, or similar products.


Chris:                  Yeah, that’s the crowd theory, right? The people who bought this, also bought this.  Like “hmm, maybe I need to look at that.”


Chuck:                I’ve heard, “man, that’s what I’m looking for”, like not even the product I was about to purchase, the recommended one was the one I actually was looking for. So it works.


Chris:                  Click at the cart.


Chuck:                Yeah. Now, I’ll buy both of them because I was about to buy this one.


Chris:                  It’s already in the cart. What are you going to do? Technology, you can’t figure out how to delete it.


Chuck:                Exactly, yeah. The remove button is not working.


Chris:                  2 J’s instead of 1. What are you going to do?


Chuck:                I’ll wear one of them next week, that’s what I’m going to do. So sponsor results, we have similar products is what we’re going to call that one. Instant gratification. He says offering same day shipping has often doubled conversion rates. So make sure your product is marked as available and shipping quickly. Ladies and gentlemen, we live in an on-demand society. Okay, I need this, not now but right now.


Chris:                  Yeah.


Chuck:                Not yesterday but today, so right now, right now.


Chris:                  Amazon Prime, 2 hour delivery.


Chuck:                Come on! That’s why they’re doing that. Same day shipping is that important because, like I said earlier; most products I can go to Wal-Mart and get it. You know what I’m saying?


Chris:                  Yeah. I don’t have to wait.


Chuck:                Do I want to wait 3 days or do I want to wait 40 minutes in those drives in line and come on back. You have to offer me free shipping.


Chris:                  I don’t know about the Wal-Mart by you but I try not to go to the one by me. It’s just annoying.


Chuck:                It is annoying. That’s a brand new one by you though, that’s why.


Chris:                  It’s Wal-Mart.


Chuck:                The people are the same.


Chris:                  Yeah, it’s the same.


Chuck:                But you want to anytime you can offer that instant gratification, same day shipping, immediate download, whatever it is. Even with coupon codes, they don’t necessarily have to be for your products but if you offer some sort of coupon or some sort of benefit, let me use it now,  don’t force me to use it on my next purchase.


Chris:                  Yeah.


Chuck:                Right. That instant type of gratification goes a long way.


Chris:                  I just would do a page. Like just before we came in here, pulled it up and the first window was take advantage of your discount now, like a big pop up. So click, give email in order to get the discount.


Chuck:                Got to give them this email, and you probably did it.


Chris:                  Well, I was researching.


Chuck:                You were researching but you would have.


Chris:                  I didn’t need that feminine product.


Chuck:                I hope not. And the last one, no, second to the last one.


Chris:                  9.


Chuck:                He says get real time inspiration. This is a really good one because some times, you’ll be looking for a way to promote these things. So rather than get real time inspirations because he’s taking about e-retail and so, depending on the magnitude of your platform, you may be able to gather some other data that will help you inspire how you present your products but from an ecommerce perspective, how can you get inspiration? Real time events, if you have any products or services that line up with current events or new things that’s happening in your industry or online or on TV that’s related to what you sell or offer, use that. Use that tool to help promote your product, use that tool to draw some synergy between your brand and the brand that it’s happening on. So that way people who are interested in that current event can kind of be educated on what you offer. Take advantage of current events, especially one related to your product. You’ve got a tract season coming up.


Chris:                  Right.


Chuck:                Start promoting your tract running shoes and how they’re the best to do this or that. The weather is about to change, then you start lining up your products to correlate with that. Take advantage of it. Last one.


Chris:                  10.


Chuck:                He says always monitor, and that is something we always preach here, right? He says in order to win in this environment, you need to constantly monitor for negative review, update to competitor products, quality of your SKUs, this would allow you to update and enhance your ecommerce content before they impact your sales. What’s our model? Test and measure. You have to test it, and measure it and then do it again.


Chris:                  Test, measure and adjust.


Chuck:                And some repeat. Like you have to do that. If you’re not testing and measuring and making adjustments, then you don’t really know what’s working or not.


Chris:                  You’re probably throwing away money.


Chuck:                You’re more than likely throwing away money.


Chris:                  I went to a seminar, and it was interesting. It was like one of the reason business owners don’t test and measure is because they don’t know how much money they’re losing.


Chuck:                More of they’re scared to find out how much money they’re losing.


Chris:                  If you knew that testing and measuring could make you another $2,000 a month, or whatever the timeframe is.


Chuck:                By saving you that much.


Chris:                  Yeah. How much would you jump into that?


Chuck:                That’s the main reason for our monthly call. Right.


Chris:                  Yeah.


Chuck:                It’s all about testing and measuring. It’s an opportunity for me or one of us to not only have a catch-up meeting with that business owner, but more importantly, here are the results of what we’d done the past 30-60 days and based on that,  here’s what we’d like to do the next 30 and 60 days, and there’s an opportunity to really confirm what’s testing and measuring, and what’s actually working and what’s not.


Chris:                  Absolutely.


Chuck:                You must test your measurement. Punch in the face to you Benjamin Spiegel. The 10 Best Practices to Winning in Digital Retail. Great article dude! We’ll post it up on Fecabook.


Chris:                  Excellent. And we’ve got a little moment of silence.


Chuck:                Blank stare. Yeah. This moment of silence goes to the 27 people who died today at the Mali hotel attacks and for the 32 people who died today in Nigeria.


Chris:                  And then, let’s also throw-in Paris.


Chuck:                Yeah. We did Paris last week, but again, the fact that they caught some of those people.


Chris:                  Yeah.


Chuck:                So punch in the face to those guys for actually doing that. And this moment of silence is just really to the families and those who are hurt by the situation in our nation. We’ve got to stay strong.


Chris:                  Alright. Is that it? We’ve got all of our stuff?


Chuck:                Yeah, that’s it.


Chris:                  Alright. So hey, if you’re looking to grow your business with the largest, simplest marketing tool on the planet.


Chuck:                The internet.


Chris:                  Call eWebResults for increased revenue in your business. And hey, if you just want to have a conversation with one of us, or somebody on our team about what you might be able to do on your website and with you marketing strategy that can make it better, feel free to reach out to us, you can reach out to us at 713-592-6724.


Chuck:                Or get a website analysis.


Chris:                  Or just go to the website and get a website analysis because we’re going to do the same thing. If you have a referral, somebody who’s interested in internet marketing, you send them our direction, they pay their bill, we pay you.


Chuck:                Pretty simple.


Chris:                  That works pretty simple. This was filmed live at 5999, West 34th Street, Suite 106, Houston, Texas, 77092. And the transcript and video of this podcast are available on our website which is Alright, this has been another great podcast.


Chuck:                300 podcast man!


Chris:                  300. That’s 100 x 3.


Chuck:                Yeah.


Chris:                  Thank you guys for making us the most popular podcast on iTunes. Thank you guys in the universe actually. Thank you for supporting us and getting us to 300. We’re doing it for you. Reach out and write a review if you can. If you’ve gotten good information from us. Until the next podcast, my name is Chris Burres.


Chuck:                Charles Lewis.


Chris:                  Bye-bye for now.

Chris Burres
AUTHOR: Chris Burres

Chris Burres is the owner of eWebResults. He has been an entrepreneur since 1991 when he started a Carbon Nano-Materials manufacturing company, SES Research. In 1999 with a graphic design partner he opened E-Webstyle (now eWebResults), a website design and development company.

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