Build Out All Your Social Media Profiles
Chris: Number 2.
Chuck: He says build out all your social media profiles. He says it’s absolutely critical to start building your social media community before your site launches. He says you may want to make sure that you already have a loyal following who has invested in your business when the launch happens. Loyal following is a stretch. We’re talking about social media here. I think it is key to get some likes or get some social engagement, you’re just not going to have a loyal following with a brand new company and a brand new site, it just doesn’t work that way, but, getting that social on there is important, building those profiles and getting all your information or bios and web addresses and things like that is extremely important. And more important, all of that actually being social on those, so when people do click, then you’re engaging them and you kind of increase those chances of getting loyal followers out of that. Number 3.
Chuck: I don’t know about this one, he says get at least 10 blog posts ready. Now he’s talking about prior to launch, so he wants to launch with 10 blog posts. Matter of fact, he says web crawlers will be visiting your site to index it right away, and you want them to have plenty of information-rich content to index from Day 1. Interesting perspective.
Chris: Is it a blog-only site?
Chuck: So he’s going to talk about regular page content in point 4, which made me disagree with point 3. I understand about having blog posts ready, it makes sense to have content ready, maybe 1 or 2, but one of the things we’ve noticed, especially from a blogging perspective, it’s going to be more value to just launch your site, and then periodically, every week, every 2 weeks, 1st and 15th, whatever publishing schedule you’re comfortable with posting those blogs. I would say they need to be fully optimized and have the right character length, and have the right supporting media and video and everything else, but I wouldn’t say it’s entirely necessary to have them ready at the time of site launch.
Chris: Maybe have the schedule ready.
Chris: I could go with that, have a schedule ready.
Chuck: Have the schedule ready, know what you’re going to post and stick to it. Stick to it, but we see value in dripping out posts over the course of 90 days versus posting them all at once.
Chris: There’s also value in going back and revisiting.
Chris: Charles was talking cutting and trimming and watering and feeding and trimming. So going back to existing pages and/or posts and augmenting that information, there’s value there.
Chuck: Number 4.
Chuck: He says create all your pages and make sure they’re optimized. He says you need multiple pages within your site and each must be optimized. Include long-form, high-authority content that your target visitors will use on each page. Don’t re-invent the wheel from page to page. Instead, make sure each page is focused and useful. I agree, right? If you’re going to launch and you have some time, go ahead and optimize your static content, your “about us”, your services, your products, those kind of main target pages, your AC repair page, your water heater replacement page. Whatever core pages you have, yeah, optimize those, but, I will say this and it’s kind of along my same logic with the blog post, there’s value in constant update, there really is. What we’ve seen is usually with the new site launch, for example, if your coding is great, like you’ve chosen a well designed WordPress theme, or whatever you’re using, maybe it’s one of ours, we’ve custom-coded for you, so it’s mobile-friendly, it loads fast, the content renders correctly, then that alone is going to earn the respect of the search engines and move you higher. Then you have great content on there, that is going to help. And over the course of the next, I don’t know, 3-6 months when you begin optimizing these pages, going back in, adding links, changing images, dripping those blog posts we were talking about, you’ll see your site get indexed faster and it will move up higher in the rankings, and we’ve just got data to support that. Number 5.
Chuck: He says guests blogs to build links to your domain name. So I don’t know about this one either, mainly because I get guest blogging, I think there’s value in guest blogging, but we’re talking about a new site, who wants to let a new site on a guest blog? I’m not. So I’m just not sure that as a new site in its pre-launch, you even have the breadth or the expertise.
Chris: The clout.
Chuck: …The clout to be guest blogging somewhere. So I would say if you provide a local service, here’s a better way to build links for your new site, rather than chasing after some guest blog that you probably won’t get. If you provide a local service, let’s say you are a plumber or an AC guy, electrician, or something like that in your local area, then host an event. Host an event, invite some local media, make it a big deal, give away something free, that’s how you’ll get some free press and they’ll likely link to you from a pretty prominent name in your area that’s relevant. Best way to build links for local business as a startup. That’s a pro-tip. Number 6.
Chuck: He says put your site in key niche directories. He says by getting your website listed in the right ones before launch, you’ll have built authority to your “coming soon” page that will be transferred to the rest of your pages when they go live. It makes sense. I mean, once the domain names are active, there is an actual place people can go visit, yeah, go submit to the directories. He mentioned key directories. I’ll say this, use an agency, right? Or use something like Moz Local or Yext or BrightLocal or something like that, and then just submit to all of the directories with the same name, address and phone information, that way, all that’s consistent, all that’s done, all that’s the same exact way, and you don’t have any problems.
Chris: No doubts.
Chuck: Definitely. Number 7.
Chuck: And this is the last one. He says sign up for core sites. So number 6 was submit to some directories, number 7 was sign up for core sites, and the core sites he mentioned was G+, Yelp, Best of the Web and Bing Places. Then he also says that those are not limited to just those, but what I really think he’s saying, or what I’d rather say is not necessarily sign up for core sites because frankly, all of those would have been included in a directory you submitted in the previous step.
Chris: It should have been before the previous step really.
Chuck: But what I would say is go back and spend time and optimize those key directories, right? So while you send all of them the correct name, address and phone, you need to go back to G+, you need to go back to Yelp, Bing, Yahoo, even Facebook and really optimize those pages, make sure the categories are there, add those images, add that description, add that bio, go and add those supporting links, like build those profiles out as much as you can because those are the core ones. And another pro-tip, if you are a local business, like the ones we’ve given earlier, complete that Foursquare profile also because Foursquare is all about the local search and it makes deals. Last pro-tip for you guys, if you’re a restaurant or an entertainment venue or something like that, I don’t know if I want to give y’all this free, add TripAdvisor to your link, huge PR link that’ll come back to you. More importantly, as people begin to visit your local area, they’re looking for something to do, guess what’s going to show?
Chuck: Your company. Pro-tip! So at the end of the day, great article, I dig it, “7 Proactive Ways to Jumpstart Your SEO Before a Site Launch.” And again, what he was trying to say was there are things you can do at the end of the day before you launch your new site. Don’t just wait till it’s done, then point to your domain name and why you launched this great site with all this great content and it’s not being ranked. There are some things you can do ahead of time like building a few links, like getting your directory submitted, like getting some of your social engagement already going on its existing domain name. One more pro-tip for you guys, if you’re going to do this “coming soon” page and have all of that stuff on there, go ahead and get your remarketing script added, so that way, when people hit that page, they can at least get on your audience list, and when you do launch and maybe you put some paid campaign behind it, now, you’ve got a whole new list of people who already visited your site who will be glad to come see the new site frankly, they’ll probably click the ad more because they’ll remember the last time they were there, it was a splash page. “7 Proactive Ways to Jumpstart Your SEO Before a Site Launch.” Punch in the face to you John E. Lincoln, decent article.
Chris: Cool! And just so you know, our standard is we actually always include Facebook and Google for remarketing script, include both of them.
Chuck: I’ll say launch it. Even if you’re not on a paid campaign with us.
Chris: And you have no intention.
Chuck: Yeah, we’re going to add the remarketing list just because you might later.
Chris: We want the audience.
Chuck: I could eventually convince you that you should, and then we’d have the numbers there to do it.
Chris: We’ll get started. Do we have any “what!” news?
Chuck: Do I have any “what!” news? I do not have any “what!” news.
Chris: We do not have any “what!” news. Alright, so that wraps up the meat of our podcast. If you’re looking to grow your business with the largest, simplest marketing tool on the planet.
Chuck: The internet.
Chris: Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, somebody who’s interested in some aspect of internet marketing, that’s from just the website designs, social media, search engine optimization, pay per click.
Chuck: Pay per click management, newsletter management.
Chris: Whatever it may be, you send them to us, they pay their bill, we pay you. That’s our referral program. Please remember, this was filmed live at 5999, West 34th Street, Suite 106, Houston, Texas, 77092. The transcript and the video and the audio of this podcast are available on our website, and that is again eWebResults.com. Hey, you guys have made us the most popular internet marketing podcast ever in the known universe, etc. Thank you guys very much for tuning in, thank you guys for interacting with us, writing us reviews, linking to our website, all of that helps us.
Chuck: Thank you to all those who caught up. To talk to a fan and they’re like “bro, I’m on 314.” Like that’s awesome, that’s just really a good feeling.
Chris: Alright. So thank you guys very much, y’all come back now, you hear? Until the next podcast, my name is Chris Burres.
Chuck: Charles Lewis.
Chris: Bye-bye for now.