#SEOPodcast288 – Create Business and Social Networking Profiles
Chuck: He says, “Get mentioned by the mainstream media.” Awesome tip. He says, “Having a PR strategy goes a long way in building and protecting your brand.” He also says that “the key is to have a compelling and timely story to tell when you do reach out.” He’s right.
At the end of the day, anytime you can get mentioned by mainstream media is going to help your brand. It’s going to help you on both sides of the fence, one side just from a user perspective. People recognize big media agencies. They’ll recognize your brand. Anytime you can create some synergy there is going to be good for you. You’re going to get more visibility, period.
From the SEO perspective, you can get a link from that big brand, to your site where you talked about that event, that article. Now you have a pretty valuable link from your site which will do nothing but help you. So, anytime you can get mentioned by the mainstream media. Now, it wouldn’t be right if I didn’t tell them how to get mentioned by the mainstream media.
Pro Tip, have some events. There are several times in a year where you can create events, host them locally, especially if you have a brick and mortar location that you can invite the mainstream media to. By the way, it’s really easy to invite mainstream media. All journalists, all news anchors, they’re all on Twitter. They’re all on Facebook. They all publicly promote their Twitter names.
So, let’s say it’s back to school time. Maybe you have a back-to-school event. You’ve got 100 kids you want to sponsor. You’re giving away school supplies and this and that, school clothes, shoes, whatnot. Go ahead and tweet your favorite news anchors. Send them a link to this event, and ask them to come. If you tweet four of them, one of them will probably say, “Okay.”
Chris: Right, as long as it’s a slow news day.
Chuck: As long as it’s a slow news day, and then you [0:24:32] [Indiscernible] it.
Chris: And if it’s a slow news day, they may, all four, show up.
Chuck: So take advantage of that, [0:24:34] [Indiscernible] at 8 p.m. Isn’t identified with night news, isn’t identified with the morning news.
Chris: It’s between, yeah.
Chuck: It’s between, when they’re actually out looking for the news and so do it at that time. Or you may want to do something on Thanksgiving. You’re giving away free food, turkeys, or feeding the homeless, or Christmas, giving gifts to underprivileged kids and things like that. These are all types of events that don’t cost a lot of money. You can even get people to donate and maybe bring in some affiliates, then you guys can all benefit from that media attention. But do some events, invite the media, and that’s the best way to get featured and to get mentioned by mainstream media, definitely.
Chuck: He says, “Own page 1.” He’s talking about the search result. Own page 1. Again, we’re talking about Protect It or Lose It: 7 Tips for Maintaining Your Brand’s Reputation. He says, “Owning page 1 can help you maintain your brand’s reputation.” He says, “Have all positive mentions of your brand on the first page of the search results.”
Well how do you do that? Hire us. No, for real, how do you do that? What you have to do is you have to have consistent NAP. That’s how you do that. If your brand is mentioned across everything; Yelp, Google+, Angie’s List, Citysearch, your website, Bing Local, Yahoo Local; as long as your site is there, your company’s there, and your brand is consistent — go ahead.
Chris: I’ve got a Pro Tip. Make sure that your NAP for your domain registration —
Chuck: Down to that level, down to that level. When they go look at the who-is on your domain registration, those registration [0:26:16] [Indiscernible] administrative details —
Chris: And how close does the name, address and phone number need to be?
Chuck: If you use parenthesis, use parenthesis. If you use sweet. then use sweet. If you use a pound sign, use the pound sign.
Chris: Not somewhere, everywhere.
Chuck: If you do that then that’s one of the ways you can begin to own page 1 when anybody searches for your brand.
Chris: Generate positive reviews on multiple platforms.
Chuck: Exactly, which is what he goes into in the next one. Number five, he says, “Create business and social networking profiles,” business and social networking profiles. He says, “The goal is to get social media profiles ranked on page 1 for branded searches.” We just talked about Twitter results now showing in Google search results for branded searches. “This becomes your line of defense against unflattering and defa — I used to know this word.
Chris: Defamatory, there we go.
Chuck: Defamatory — it looks like a misspelling, I guess that’s probably right — defamatory attacks. Yeah. You want to make sure that basically your information is showing up above theirs. Somebody goes to Google right now — you can test, whoever’s watching or listening — if you go do a search for E-Webstyle, we’re going to own page 1. You’re going to see our site first. You’ll likely see one of our internal pages, second. You’ll see our local listing, third. You’re going to see Facebook, Twitter, YouTube, and Instagram below that. Then you will likely see a couple of YouTube videos.
Chris: Maybe some news stream.
Chuck: Maybe some news stream. Maybe a link to the podcast.
Chuck: We own page 2 as well, which we should. It’s our brand name. Which you should for you brand name. So make sure that you have consistent NAP, and you set up these social networking profiles. That way, you can own page 1 and really have the profiles in place. I’ll say post frequently. I’ll add that to that. There’s more than just setting up all these social profiles and everything, and having a consistent NAP there. You need to post.
Have many Google+ pages have you seen with no posts?
Chuck: Well how many Twitter accounts have you seen that have three followers and no post? You have to post. It’s not going to sell. We were just talking about that. You’re probably right with regards to what part of the algorithm triggers the Twitter results to show. If they’re not trending and they had no activity then it’s not a good result to show if I’m Googling.
Chris: To show in Twitter, yeah.
Chuck: Exactly, so you definitely want to post. Number six.
Chuck: Number six, he says, “Pay attention to details.” Again, we’re talking about seven tips for maintaining your brand’s reputation. He says, “Pay attention to details.” He says, “Never copy and paste the same profile description or bio on multiple websites.” Chuck, Price, I get it, but I’m going to disagree slightly. I understand that they probably shouldn’t be identical, but I don’t think there’s anything wrong with similar verbiage, I just think as long as you’re smart enough to change the action.
For example, I could say, if this is my Twitter bio, follow us for great tips on Internet marketing. This was our Facebook bio. I would say, “Like us and get great tips on Internet marketing.” This is YouTube. “Subscribe to us for videos about great tips for marketing.” So it’s the same content, but we’ve changed the CTA some.
So I will say that I think it’s okay to use a similar bio because at the end of the day, you are what you are and it is what you do with it. There are only so many ways you can change what you actually do, but I think the key is changing the action you want people to take on that specific profile. Somebody’s going to follow you on YouTube. They’ll subscribe to you on Twitter. Use the right CTAs.
Last one he says is number seven.
Chuck: He says, “Leverage the Small Business Administration.” First, a punch in the face to you, Chuck, for giving this Pro Tip in your article.
Chris: Hey, wait a minute. Don’t you teach at the Small Business Administration?
Chuck: Yes, I do. I teach at the University of Houston Small Business Development Center. So he’s saying, “Use the SBA,” which they’re tied into the SBA. He says, “If your company is American, the SBA offers business owners the opportunity to publish a business profile at sba.gov.” He says that “Profiles aren’t indexed by Google, but discussion topics are.”
So what does that mean? You go to sba.gov. Create a profile for your business. It’s not indexable, but the link is there. More importantly, now you can start creating a discussion, and that discussion is indexable. That discussion will rank. That discussion will show up in the Google search result. You’ve got to make sure you’re adding value which is what I did because I’m familiar with SBA.
Chris: I have a phrase for that, adding value. Don’t —
Chuck: Don’t be a douche.
Chris: Don’t be a douche. That’s right.
Chuck: Yeah. You can’t create a form post and just try to SEO it and spam it for nonsense. It’s not going to work. They’re not going to approve it, and they may even delete your profile.
Chris: Add value.
Chuck: Yeah. You want to post something that literally helps people because at the end of the day, you’re managing your brand. Understand that that’s the only time you can put content out there, literally helping people that’s, by all means, helping your brand look better.
So his takeaway was “once your reputation takes a hit, it’s extremely difficult to recover, so it’s worth taking the time to protect it.” He’s right. He’s absolutely right about that which is one of things we do is we try to protect people’s brands. So, depending on what level of package you come in on this, not only will we go out and pursue some positive reviews, but during that process, we actually see the survey questions.
The reason we do that is so when you’re talking to your existing client base, if they answer any of those survey questions the wrong way, then it gives us the opportunity to contact our business owner, and they can rectify that situation. They can come up with that well-crafted response I talked about earlier. We’ll already have the offer in place and so that we can follow up accordingly. More importantly, we prevented them from leaving a negative review. That’s the biggest deal. You have to be proactive with it.
Now, with that, I’m going to give another Pro Tip. This one came — I should have written his name down — the first comment in the article. That’s an awesome tip.
Chris: Sometimes there’s great stuff in those.
Chuck: In the comments. So it’s worth sharing. He went on to talk about writing content for a negative type search that will support your brand. I was, like, “What do you mean?” Let’s say maybe you’re in an industry that’s synonymous with people getting screwed. So maybe you want to write a page and optimize it for, I don’t know, E-Webstyle Scam, just for example. On this page, you talk about how E-Webstyle provides the best service. We prevent you from being scammed or warning or fraud or any of these negative words.
He says, “Go ahead and create that content that supports your business. Optimize that page so it highlights you. That way, when people begin to search for that — hopefully they don’t but if they do — you have a page that is likely outranking whatever they post.”
Chris: Yes, whatever they think they’re looking for.
Chuck: Whatever they think they’re looking for, your page is going to come up and show why they should use you. That’s a great tip.
Chris: Great idea. That’s a Pro Tip.
Chuck: Yeah, great tip. Definitely go buy some content that would rank for a negative search. So, yeah, punch in the face dude, Chuck Price, great article, Protect It or Lose It: 7 Tips for Maintaining Your Brand’s Reputation.
Chris: Excellent, really good stuff. Thank you, Chuck or Chucks.
Chuck: Yeah, I know, right?
Chris: Do we have any what?
Chris: No what blank stares, all right. So that wraps up the meat of our podcast. If you’re looking to grow your business with the largest, simplest marketing tool on the planet —
Chuck: The Internet.
Chris: — call E-Webstyle — man, that’s going to change soon — call E-Webstyle for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, so somebody that you might be working with who’s interested in search engine optimization, send them our direction, we bring them on board, they pay their bill, we pay you. That’s called the referral program.
Remember, I am on Blog Talk Radio. It’s on Mondays, from 7:30 to 8:30 Central Standard Time. Their website is creativebizideas.com. We were filmed live at 5999 West 34th Street Suite 106 Houston, Texas 77092. We are the most popular Internet marketing podcast because of all of you all —
Chuck: You, you, you right there.
Chris: — all around the world. Over 83 different countries have downloaded our podcast. Thank you guys for tuning in. Leave us a review if you can. Follow us on —
Chris: — stalking sites.
Chuck: Everywhere, at ewebstyle everything.
Chris: And you’ll find it. All right. Thanks for tuning in. Until the next podcast, my name is Chris Burres.
Chuck: Charles Lewis.
Chris: Bye-bye for now.
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