Design Display Ads Based Off Your Audience

Design Display Ads Based Off Your Audience

Do you Design Display Ads Based Off Your Audience? Chris and Charles tell you why you should design display ads based off your audience in #SEOPodcast 311 on Podomatic and YouTube.


2016-02-19 Podcast 311





Chris:                  Hi and welcome to the SEO Podcast Unknown Secrets of Internet Marketing. My name is Chris Burres, the owner of eWebResults.


Chuck:                I am Charles Lewis, your Client Results Advocate.


Chris:                  Welcome back to another fun-filled edition of our podcast, this is podcast number —


Chris & Chuck:  311.


Chris:                  Yeah, as always, we do have a tip from our previous podcast, and our tip is design display ads based off your audience.


Chuck:                Look, if you know your target audience is looking for a certain type and they respect a certain color and a certain language, do your display ads with the same messaging.


Chris:                  Tip from podcast 310. Alright, please remember, we are broadcasting live from Houston, Texas, and we are your friendly local neighborhood —


Chris & Chuck:  Top Position Snatchers.


Chris:                  And our mantra is —


Chuck:                Don’t be a douche.


Chris:                  Do not be a douche.


Chuck:                It’s not a good look.


Chris:                  It is a bad look. I have a good article that we’re going to discuss today.


Chuck:                We have a great article.


Chris:                  And that article is —


Chuck:                6 Quick Tips to Improve Landing Page Conversion Rate. 6 Quick Tips to Improve Landing Page Conversion Rate. Punch in the face to The AdVenture Media Group.


Chris:                  PITF! PITF!


Chuck:                They posted this over on Search Engine Journal. We’ll dig in a little later.


Chris:                  Excellent, what’s the point of sending people to your site if they don’t convert.


Chuck:                If they don’t convert, exactly.


Chris:                  That’s not a good thing. Hey, if you’re in a position to, you have some sort of device that has the ability to, you should tweet.


Chuck:                You should tweet or log on to Periscope and send us a message because we’re live right now. What you should be doing is tweeting us @eWebResults @BestSEOPodcast, that’s how you tag us in it. This is number #SEOPodcast 311. That’s your hashtag, that’s how you tag us in it. Be social, so we can follow you back.


Chris:                  Hey, if this is the first time you listened to the podcast.


Chuck:                I’ll like to scribble that all over the board.


Chris:                  It’s written behind us, so if it was confusing, check us out on YouTube and you can read it.


Chuck:                Yeah.


Chris:                  If this is the first time you’ve listened to our podcast or watched our podcast, howdy.


Chuck:                Howdy?


Chris:                  Welcome to the podcast.


Chuck:                Glad to have you.


Chris:                  We’re going to get right into the meat of the podcast here pretty soon. If you’ve listened to this podcast before, you know what we’re about to skip.


Chuck:                Uh-huh.


Chris:                  No tear tattoo.


Chuck:                Yeah, I saw that. And we got some shikes.


Chris:                  And we got some good shikes. Shikes if you don’t know are —


Chuck:                …shares and likes. Shike is our eWeb branded term for social engagement.


Chris:                  Yep. So if you’d like to shike us, you can shike us at–


Chuck:                eWebResults


Chris:        –


Chuck:                eWebResults


Chris:        –


Chuck:                eWebResults


Chris:        –


Chuck:                eWebResults


Chris:                  And there’s–


Chuck:                eWebResults


Chris:                  That one all get you to some place where you can share and like us and connect with us and answer your questions, and please just go ahead and leave us a review somewhere if you think about it. If you’re a PHP genius or a WordPress guru, we’re probably looking for you. Go ahead and call and leave an audio resume 713-510-7846. We do have a free website analysis. You can get it at our website, It’s like a 13-page comprehensive analysis. Somebody here will talk to you prior to the analysis to make sure it’s steered in the right direction for you, your business.


Chuck:                And your objectives. Like we really want to know, what are you trying to accomplish, and that way, we can tell you what you need to do with your site.


Chris:                  Absolutely. Do we have any Algo Cats?


Chuck:                No Algo Cats today, no Algo Cats.


Chris:                  There is no Algo Cats today. Do you have any PTIFs? I’ve got one.


Chuck:                You’ve got a PTIF?


Chris:                  Yeah, I got one. So this is Jeff Smith, and he has an SEO company that called, he told them to check out our podcast. So this is a punch in the face for Jeff. He’s our client, right? I had a note that I took like Tuesday or something. So we’ve got a client, punch in the face to Jeff Smith.


Chuck:                Can I tell you what he told me before you do that?


Chris:                  Yeah. This came from you so.


Chuck:                Not even that. I was talking to him yesterday, and he said he literally sent this, I thought this was awesome. He said he was talking about making plans because peak season is coming, and he was like dude, I’m already getting too many leads.


Chris:                  Okay.


Chuck:                To the point where I’ll propose this and we can half out just because that’s as fast as we can get to them.


Chris:                  Wow! Punch in the face to you and to me because we’re churning results and he is a good businessman, he’s going to figure out how to accommodate those.


Chuck:                Exactly. Then he got a call, right? You know how it is, a lot of you guys probably get calls or emails.


Chris:                  We get. Would you like to be on our first page on Google?


Chuck:                That’s where you found me, yes, exactly. So he got a call, SEO company offered him SEO services and he told them.


Chris:                  He said why don’t you call eWebResults because they handle all of my… No, he told him to check out our podcast.


Chuck:                Check out our podcast. He’s like you guys need to go watch The Unknown Secrets of Internet Marketing SEO podcast.


Chris:                  Punch in the face to Jeff Smith.


Chuck:                That’s what’s up.


Chris:                  That’s awesome. You’ve got any PITFs?


Chuck:                That’s it for my PITFs.


Chris:                  Okay. I’ve got just a little bit of news. It was in the news. You know Ransomware, where they’ll come in, somehow something will get into your internet system, your network.


Chuck:                They’ll lock you up and say “hey, you pay us if you want access.”


Chris:                  If you want to unlock, and there was some hospitals that ended up paying 17 grand to get that done. I thought it was pretty interesting.


Chuck:                That sucks.


Chris:                  It does, right? At the end of the day, you know what that really means? They didn’t have proper backups.


Chuck:                Exactly, that’s all that meant, because if we had a backup. We do, everything is backed up.


Chris:                  Yeah, we are not paying that.


Chuck:                We will just push this back up somewhere else and then fix whatever hole.


Chris:                  Fix the hole, roll it back and then manually make whatever changes you might have to make since the last backup.


Chuck:                Exactly.


Chris:                  It just means that their last backup was long enough ago that it was cheaper to pay 17,000.


Chuck:                17,000.


Chris:                  Well, a lot cheaper, because you pay 17k and you don’t even know if anything is going to happen, you’re dealing with crooks. Thank you for the 17k, may I have another.


Chuck:                Yeah, exactly. That was just too in flash.


Chris:                  Yeah, you paid that really quick, it usually takes more to pay, I think you have another 17.


Chuck:                Yeah.


Chris:                  I just thought this was cool, smartwatches are more popular than Swiss watches.


Chuck:                Yep, dig that.


Chris:                  Chuck’s got one.


Chuck:                Let me tell you why smartwatches are more popular. The biggest feature which is probably, ironically should be promoted more, safety on the road, because we all get text messaging notifications while we’re driving.


Chris:                  And you want to check them out.


Chuck:                Yeah, because it may be wifey, it may be my kids, it may be the job, it may be some important thing.


Chris:                  Get some milk, get some bread.


Chuck:                Exactly, and you don’t want to stop and look down at your phone but while I’m driving —


Chris:                  …with his hand up on the wheel.


Chuck:                Yeah, I can glance over and be like oh, and then keep it moving.


Chris:                  Feel the vision, still right.


Chuck:                Yeah, it makes checking notifications easier while behind the wheel.


Chris:                  A lot easier.


Chuck:                I don’t know if that’s a good thing or not.


Chris:                  Easier, no. Safer, yes. I mean, it’s interesting, I’m in a networking group and our insurance guy came in and said hey, I’ve got great news, all other insurance companies in the state of Texas are raising insurance, ours are staying the same, because we raised them 3 weeks ago, and it’s because of distracted drivers, insurance rates are going up.


Chuck:                Makes sense.


Chris:                  That’s a little scary. Piece of news, I thought this was very interesting, a lot of new answers to this. Apple is refusing a court order to decrypt that the Federal Government has requested. McAfee, kind of a lunatic genius guy, has offered to unlock that iPhone, says it’s going to take them 3 weeks.


Chuck:                That sucks McAfee, like come on! Really McAfee?


Chris:                  So the FBI said this, or paraphrased. This is paraphrased, it says that “there should not be locks that the FBI can’t break.”


Chuck:                I disagree, and I agree with Apple. Punch in the face to you Apple for standing on your loins and not bowing down to big bad government about trying to break people’s privacy. Like I understand he was a criminal, and by all means comply, right? With whatever you can do that doesn’t affect the privacy of your users, I’m team Android so I wouldn’t be affected, and frankly, Google has already released that data. But the point I’m making is, because there is a back door Android, but the point I’m making is, the FBI I think is trying to intrude. Punch in the face to you Apple for doing that, and McAfee, kick in the shin.


Chris:                  It’s just for publicity.


Chuck:                I know it is, but still.


Chris:                  Okay. So punch in the face from the smart publicity angle, kick in the shins if you actually try and do it.


Chuck:                No, I’m going with Norton.


Chris:                  Oh that sounds, totally smokes.


Chuck:                And I hate Norton.


Chris:                  When I see Norton on a computer of an I.T client, I remove it.


Chuck: When I see Norton, my stomach starts to hurt. I don’t know why, it’s like uhhh…

AUTHOR: Jay Gaura
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