Part 3: 15 More Local SEO Pitfalls

Catch up on the latest episodes of the #SEOPodcast with your hosts, Matt Bertram and Chris Burres. It’s “effortless SEO education” and the “best SEO podcast in the universe”!

It’s the final countdown! Join Matt and Chris as they prepare for Hurricane Harvey and do part 3 of their series on saving yourself from local SEO pitfalls.

Check out the podcast audio, memes, transcript and more: www.ewebresults.com/seo-podcast-archive.

This week’s article is “45 Local SEO Pitfalls and How to Avoid Them” by Miriam Ellis over at Moz. You can also listen on Podomatic: https://www.podomatic.com/podcasts/ewebstyle/episodes/2017-09-05T13_22_38-07_00

Chris:                  Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.

 

Matt:                  Matt Bertram.

 

Chris:                  What’s your title?

 

Chris & Matt:    PPC Specialist.

 

Matt:                  I don’t know, I’m storm prepared.

 

Chris:                  Storm prepared.

 

Matt:                  I think I am the storm preparer today. I got everything ready to go, this hurricane’s coming and that’s really what I am today.

 

Chris:                           Just storm prepared. I think that’s a good thing to be as hurricane Harvey is approaching. I think that’s a good thing, we’ll get that video started here for a second for our tip. As always– this is actually podcast number 387. As always we have a tip from our previous podcast and that tip is…

 

Matt:                  “When you’re making major website changes like changing domain names, hire an expert like us.”

 

Chris:                  So we covering a wonderful article, “45 pitfalls– SEO local pitfalls & how to avoid them.” And it talks about: if you’re gonna make major changes like a domain change or maybe an address change, more specifically like a domain change for your website, make sure you hire an expert, there’s a lot of things that can go wrong and if they go wrong, your business from the web can stop.

 

Matt:                  Yes.

 

Chris:                  Subscribe, follow–

 

Chris & Matt:    Boom!

 

Chris:                  Alright, so we are broadcasting live here from Houston, Texas. We are internet marketing experts, Google certified partners and we’re here to–

 

Matt:                  Bing partners.

 

Chris:                  And Bing partners. We are here to bring you SEO, internet marketing information. I had a review, I just wanted to jump into that review real quick.

 

Matt:                  Great.

 

Chris:                  This review is of course 5 stars!

 

Matt:                  Whoo!

 

Chris:                  It says, “I’ve been listening to this guys for years. They have a podcast that deals with Search Engine Optimization and marketing. They’re really fun on their podcast and they cover really good information. I just got off the phone with Chris, one of the guys from the show, and he went over some ideas with me regarding my site. I’m looking for them to help with some work, I haven’t worked with them yet on a fee-basis, but whatever he did over the phone was excellent. Really nice people, can’t wait to work with them more.” Punch in the face to you. That was a Yelp review. I didn’t get his name in my little document here, but punch in the face to you, great conversation with you. Yeah, we’re looking forward to helping you get things rolling with your website.

 

Matt:                  Absolutely.

 

Chris:                  If you’re interested in like a little treat or a little trick– tricks, tips and treats from us, we can get those to you. We have 17 very important SEO tips. The best tips from our podcast, you can get a document with all 17 of those tips. It’s links to the videos, links to the memes, links to everything you could want about those tips and you can get that for free.

 

Matt:                  Yes, absolutely.

 

Chris:                  How much is it? That’s free, that’s really free.

 

Matt:                  One, two…

 

Chris:                  Three. There we go. All you need to do is go to eWebResults.com/SEOTips and fill out the form, and boom you will have your awesome document.

 

Matt:                  Awesome.

 

Chris:                  We are continuing to cover a great article by Miriam Ellis today, “45 local SEO pitfalls,” that you could fall into, should try not to avoid– should try not to fall into, “& how to avoid them.” Miriam, that’s a great article. She’s actually already reached out to us on Twitter, we’re getting her links and the goal will be to have to interview her at the end of this, that’s gonna be the goal.

 

Matt:                  That’d be awesome.

 

Chris:                  Let’s see– so if this is the first time you’ve listened to the podcast: howdy, welcome to the podcast. We’re glad you’re joining us. This is called the potatoes of the podcast. We will get into the meat here shortly. If you’ve listened to this podcast before, then you know what we’re gonna skip, right? So we run a contest each and every week. If we get one review, which we got, and we get 10 shikos… Matt? What’s a shiko?

 

Matt:                  A share, a like, a follow.

 

Chris:                  Yes! A share, like or follow. If we get 10 shikos on you know, the social media platforms and one review, then we skip telling you how to leave us a review, so we’re gonna skip that today. What we will do though, is tell you how you can shiko us, right? Share, like and follow us, and so those are our profiles on these platforms. All you need to do is go to I don’t know, places like Facebook.com/

 

Matt:                  eWebResults

 

Chris:                  YouTube.com/

 

Matt:                  eWebResults

 

Chris:                  Twitter.com/

 

Matt:                  eWebResults

 

Chris:                  Instagram.com/

 

Matt:                  eWebResults

 

Chris:                  And LinkedIn.com/company

 

Matt:                  eWebResults! eWebResults! eWebResults!

 

Chris:                  Yes! All of those will take you to our profile on those platform and please shiko us while you’re there. Hey, if you’re a PHP genius or a WordPress guru– It’s kinda funny watching the delay. We are probably looking for you. Go ahead and leave an audio résumé, you can leave that at 713-510-7846. It may sound complicated, you may be going, “What’s an audio résumé?” Well call the freaking number and find out, right? It’s pretty easy, we explain it to you.

 

Next, if you would like a free comprehensive website profit analysis, we can get that for, all you have to do is go to eWebResults.com– We’re almost through all this stuff. We’re almost through the potatoes. eWebResults.com/nothing ‘cause you land on that home page, click the green button and we’ll get that analysis for you. Alright so, yes sir.

 

Matt:                  So I was thinking about maybe putting that green button to be the lead magnet.

 

Chris:                  Okay.

 

Matt:                  For the 17 so that might change.

 

Chris:                  That’s cool.

 

Matt:                  So it might be up in the right hand corner.

 

Chris:                  Okay, okay. Oh yeah.

 

Matt:                  So as a heads up.

 

Chris:                  So as we’re moving forward, that might actually get moved. I did have– oh that’s a document for some PITFs that you might want to read through as I’m going through– I got a couple pieces of news. Samsung’s biggest phone yet, the Note 8, is approaching.

 

Matt:                  Cool.

 

Chris:                  It’s gonna have a 6.3 inch screen. I think that’s bigger than my first computer. I don’t know, it’s a pretty big screen.

 

Matt:                  Wow.

 

Chris:                  It’s not, but it’s– “Wow, you had a really small computer Chris.” So it’s kinda cool. I’m a big– actually my phone right now is an LG phone and I’m really happy with it, but prior to that I’ve had Samsungs.

 

Matt:                  I’m an Apple guy.

 

Chris:                  Apple guy? Yeah. “Google is now showing–” I thought this was interesting, right? So how do you take a search engine and kind of make it a kinder, gentler search engine. If you searched for depression-related terms, it used to just give you information about defining what depression is etcetera, now it actually sends you to directly to– well one of the initial options is to send you to a, “Do you have depression?” test, right?

 

Matt:                  Or hotline– yeah, yeah. That’s cool.

 

Chris:                  That’s kinda cool right? And it’s a PHQ-9, so they kinda looked at the result– just cool, I’d like to see things. And then finally the piece of news I have also about Samsung, a little bit different, “The vice-chairman of Samsung,” his name is Lee Jae Yung or Yong. He is going to jail for 5 years for perjury, embezzlement, and bribery, and apparently he is no longer the heir to the Samsung throne. He’s on his way to jail.

 

Matt:                  Only piece of news I have right now is: There’s a hurricane coming!

 

Chris:                  There’s a hurricane! Hurricane Harvey is attacking Houston. It’s interesting ‘cause we’re about to close our office, that’s why we’re doing our podcast a little bit earlier today, and it’s not raining yet. So there’s a part of me that’s like, the business owner’s like, “Why does everybody want to leave? Including me.” So anyway, we’ll be shutting our office probably at about 1:00 o’clock. We want everybody in the Houston area or anybody who knows somebody in the Houston area to be safe, stay dry if you can and all of that good stuff. Make sure you have canned foods just ‘cause they’re good for our podcast. Alright, so I think that is– oh! We got a couple of PITFs right? You got some PITFs there?

 

Matt:                  Oh yes, I do. This is from the e- Agree Team, “Started listening to you guys, have great points. Keep it up.”

 

Chris:                  Boom! Punch in the face to the e-Agree Team.

 

Matt:                  Yup. Miriam Ellis reaching out, she wants more. And so thank you so much and we’ll give her some links.

 

Chris:                  Yup.

 

Matt:                  And then–

 

Chris:                  And that’s the author of the article that we’re covering today.

 

Matt:                  Yeah, no no. She’s reached out to us a few times and then…

 

Chris:                  Got a question right?

 

Matt:                  Yeah.

 

Chris:                  So Google– okay Google is super hyper local focused but, what if your business is not a store front and your service is an area? For example like a roofer, right? You know the answer to that?

 

Matt:                  I do.

 

Chris:                  Okay, shoot!

 

Matt:                  So I mean anything in home services, PPC is gonna work excellent for. We’ve done a few roofing campaigns, you know the return on investment for a lead is great, you can drop geographic areas over your campaigns, also we’re gonna talk about something that is geographic-focused in the podcast today as far as NAP listings, right?

 

Chris:                  Yeah, yeah. Nap, yeah.

 

Matt:                  So I think that this is a great podcast for–

 

Chris:                  Who is it? I didn’t copy the name, did I?

 

Matt:                  We didn’t get the name.

 

Chris:                  Yeah.

 

Matt:                  But yes, roofing is excellent for PPC campaigns.

 

Chris:                  So part of the answer is PPC, and we recommend that you do PPC for anything. From a very SEO perspective, and you’re really talking about Google My Business, right? For Google My Business there is an option where you service areas and I believe you can define those areas, we actually have to check with Sammie on that.

 

Matt:                  Bing, Apple, everything.

 

Chris:                  Like you define the area so there’s an option that says, “You don’t service customers at your location,” although you do have a location, that you have what geographic area do you service those in, and that’s the right–

 

Matt:                  Yes.

 

Chris:                  And that’s the right strategy for that particular situation, so punch in the face for you sending that in and we’ll get that response– well, we’ll let you know that we responded to that on podcast number 387, here when we get back to you. Alright, I think we’re ready. I think that’s the potatoes of the podcast.

 

Alright, so you could do us a small favor and if you wanted to, you could tweet, and what you should tweet is make sure you include #SEOPodcast, that’s what’s on the screen behind us. Also include @BestSEOPodcast or tag us it it, also tag @eWebResults. We’d like you to also tag Miriam Ellis, and that’s @Miriam_Ellis_, M-I-R-I-A-M, underscore E-L-L-I-S and then there’s an extra underscore at the end. If you missed that one, you’ll send it to the wrong person. So go ahead and tell her that you’re listening to the Best SEO Podcast talk about her article, so very cool.

 

Matt:                  Yes.

 

Chris:                  We’ve already gone through– again this is the, “45 local SEO pitfalls & how to avoid them.” We’ve already jumped through, how many did we jump through already? We’ve jumped through–

 

Matt:                  21.

 

Chris:                  We’ve jumped through 21 of them and we’re really gonna jump into your local business listing, so should we jump in?

 

Matt:                  We should jump in.

 

Chris:                  Let’s jump in. Alright this is the meat of the podcast. So number 22 is, “Guideline non-compliant.” so you wanna adhere to your local business platforms guidelines. So if you’ve got Google My Business, make sure you’re following their guidelines, If you’re on Bing, make sure you’re following their guidelines. The worst that can happen is you can get suspended or public shaming, probably not too concerned about that, mostly concerned about suspension. Just remember this, Google can read street-level signage and can tell the difference if where you’re saying your business is, is actually like a business park or like your friend’s apartment complex, right? So they can see that just from the images from Street View, so make sure you’re conforming to what you’re supposed to.

 

Matt:                  Yeah, so when I was investing in real estate, instead of actually going out to the location, using Google Maps–

 

Chris:                  Street View. Right, right.

 

Matt:                  Yeah or Google Earth to really zoom in and look at that stuff, and it’s pretty scary with what you can see and you can look at the streets. So they can find out if this is a legitimate business front or not.

 

Chris:                  Yup, and they’ve even been– at one point, I don’t know if they’re still doing it, they would actually make a phone call, like a Google Hangout call and then you would show them around your office to make sure like it’s a legitimate office.

 

Matt:                  I know that that’s happened in the past.

 

Chris:                  Yeah, alright so number 23, “NAP inconsistency.” How many times have we talked about consistency in NAP? NAP stands for Name, Address, and Phone Number. I think it’s ad nauseam, you’re probably tired of it but make sure that your listings on your primary sources are consistent. She actually listed that the fifth most important local search ranking factor was this NAP consistency or NAP in general, it’s actually the fourth. So I went to the link that she provided and I think they just did an updated report for this year or this next 12-month period or whatever it is, and it’s actually fourth. So you wanna make sure your name, address, and phone number, your local citations are up there ‘cause it’s the fourth most important factor in determining where you place on what we call the Google 3-Pack. Make sure your data’s accurate on the major info listings like Acxiom, Factual, Localeze, and Ingroup, and then on the powerful platforms of Google My Business, Facebook, Apple Maps, Foursquare, Yelp, and Bing. So inconsistencies will weaken search engines. The next three points are about NAP but yeah.

 

Matt:                  Well no, that’s one of the first things that we recommend to all clients coming in, is setting up all the pixels and the tracking, the Analytics and then also the NAP listings, right?

 

Chris:                  Yeah.

 

Matt:                  And so making sure that if people are trying to find you in the online directories, they can.

 

Chris:                  Yeah, absolutely. And I’ll talk about some of the tools that can help you with it. Obviously this article was on Moz so they’re talking about Moz Local, it’s a good tool. We’ll talk about some of the other ones.

 

Matt:                  It’s free.

 

Chris:                  Yeah. Well, no. For Moz Local, for actually managing it, you pay for, but the report is free, yeah. Number 24, “Listing incompleteness,” right? So make sure all the fields are filled out. We used to talk about, you know, back when it was Google Local, you gotta have your profile 100% filled out. That means if there’s room for five photos, put five photos, if there’s room for three videos, put three videos. Those were the minimums, so make sure that you’re still doing that. Remember– I like this phrase, “Missing data = Missed opportunities.”

 

Matt:                  That’s true for PPC too.

 

Chris:                  Yeah.

 

Matt:                  They recommend you fill out every character.

 

Chris:                  Yeah, every single spot. And then really, number 25 is, “Duplicate listings.” So duplicate listings, what are the impacts duplicate listings can have? Right? So some of them are: misdirected consumers, it actually can violate the guidelines, right? So that goes back to number 23. Excuse us, yeah, number 22 where you’re having non-compliance. If you got duplicate listings that can be a problem for your business, it can divide your ranking strength. So this is very similar to when we talk about having the proper 301 redirects, right? If you’ve got multiple pages that are the same content and people could link to those multiple pages, you’re actually diluting the value of the rank factor that’s happening on that particular page, and the same is true with duplicate listings. So people could be linking to those listings and they’re different and so you’re losing some value there.

 

If you’re not sure that you have duplicates, she kinda recommends that you got to Moz Local and enter your name and your Zip Code and begin your search. There are other services that you can use and that we’ve certainly used in the past. UBL is one, BrightLocal is one, Yext is probably the biggest player in this space, so you can check those out and find out which one’s the right one for you.

 

Next. Alright so what are we talking about? We’re talking about local business listings and up to 45 pitfalls that you could have for Google Local– I mean for local SEO. Number 26 is the, “Wrong focus.” Alright, so don’t waste effort getting listings on dozens or hundreds of low-level directories. So you may be tempted on Fiverr or something to go pay $5 and get you listed on a thousand directories, don’t waste your time, don’t waste your $5. Send the $5 to us to support our podcast instead of wasting your money there. We potentially–

 

Matt:                  Who’s done that before? I have.

 

Chris:                  I’m sure people have done that, lots of people, right? And actually it did have value at one point, right? Before Google tightened up the guidelines of what they feel is a valid link coming– not valid but a valuable link coming back to your website. And then make sure your respond to your reviews. This is really important, in fact Miriam created a whole section about reviews so in the next podcast we’ll talk about reviews. But make sure you respond to reviews and make sure you respond to your reviews – and we’ll cover this again in the next podcast – when you’re not emotional, right? So when somebody critiques your company, maybe they’re lying, maybe they’re misinterpreting, maybe– whatever it is, just make sure you’re not emotional. We actually like to put together some responses for our clients so that we can get them, “Hey, here’s something that you can respond with that’s unemotional and it’s a valid response to a potentially viable critique, right?

 

Matt:                  The not nicer, softer, general– gentler and met like with a depression, right?

 

Chris:                  Yup, yeah.

 

Matt:                  We could also–

 

Chris:                  Apply that here. Nicer, softer, gentler. Absolutely and really what you wanna do is kind of address them, apologize to them, make some sort of offer, maybe make some sort of– not defense, but your understanding of what happened, and then make some sort of offer.

 

Matt:                  Acknowledgment in the gesture.

 

Chris:                  Yup, yup.

 

Matt:                  Yeah, and do it when you’re unemotional, but don’t not respond.

 

Chris:                  Yes.

 

Matt:                  That’s the worst thing you could do.

 

Chris:                  Yes, yeah.

 

Matt:                  Is not responding just let it–

 

Chris:                  Well, I think the worst thing you could do is respond emotionally, the second worst thing you can do is to not respond.

 

Matt:                  Yes.

 

Chris:                  So you really do need to respond.

 

Matt:                  It’s kinda the thing like, once it goes out on the internet, it’s out there forever, right?

 

Chris:                  Yeah.

 

Matt:                  And so it’s like, don’t say anything or do anything that you wouldn’t want in the newspaper, front page, next day, right?

 

Chris:                  Right. So here’s a Pro Tip, right? If you’re kinda prone to being emotional. Write up a the response you really want to send and send it to your spouse or somebody on your team or something.

 

Matt:                  Just get it out, yeah.

 

Chris:                  Just to get it out there. Let them come running into your office going, “Please tell me you didn’t post that!” Right? So that you get it all off of your chest and then go ahead and post the unemotional kind of version that’s gonna add value to your business.

 

Alright, number 27 is, “Poor photos,” right? So this says that good– some stat that she has here, Miriam has here is “Good photos on your GMB listing will earn you 35% more clicks-to-website and 42% more clicks-for-driving directions.” All of those are valuable, in our case we don’t really care about people driving here. In general they don’t drive here, so the photos aren’t good for that, but it just represents– you just want the photos there to represent the value and quality of your business, and the value and quality of service that you provide to your customers, and you want it to have some personality. We really hammer home with our customers, we need real photos, right? And one of the things that you really wanna have in photos are people.

 

Matt:                  People.

 

Chris:                  Yeah. Make sure you’ve got people and if it’s got your team members, that’s better. If it’s got your happy customers interacting with your team members, even better. Make sure there’s people there. So even if you sell screws, right? There couldn’t be anything more like mechanical and unemotional, it should be like people holding the screws and like, “We have great customer service when we deliver the screws to you!” It’s much better than just shots of screws.

 

Matt:                  And you know, no stock photos.

 

Chris:                  Yeah.

 

Matt:                  Like everybody can notice stock photos, try to move away from stock photos if you can. Actors – real people – you get a better response. Also where they’re looking, okay?

 

Chris:                  Right.

 

Matt:                  That’s actually like an advanced tip, right?

 

Chris:                  Right, Pro Tip!

 

Matt:                  Yeah, Pro Tip. Wherever they’re looking, having them look at the CTA.

 

Chris:                  Oh yeah.

 

Matt:                  And actually you’ll follow their eyes to where it goes.

 

Chris:                  It’s human nature, right?

 

Matt:                  Yeah.

 

Chris:                  So if your CTA is over on the right of the site, when you’re taking the photo, have them look up to the left, right? And then they’ll look over to the CTA. That is a Pro Tip, not sure you should’ve given that away. Next is number 28, your map marker is in the wrong place. Okay, so she points out that at some point Google has put map markers in the middle of oceans and seas. You wanna make sure that that’s not done, and misplaced pins can actually cost you customers if they’re trying to get driving directions, they can get frustrated and not show up.

 

Matt:                  So frustrating, so frustrating, yeah.

 

Chris:                  One of my UP Social Network events is in a place in a suburb down south from Houston, and her Google My Business listing is at an old location and I had gone there a couple times like just from the address that she gave me, then I tried to search it from her business name and I was like, “That’s the wrong direction, you need to fix that.”

 

Alright, number 29. This goes directly into what we were talking about, “Driving directions are wrong.” So maybe the pin is in the right place but sometimes there’s little glitches and the driving directions can be wrong. Make sure you’re listening to your customers so if they arrive and are like, “Google sent me to the wrong place.” Don’t go, “Oh, Google! Ha ha ha.” Like let somebody know, figure it out, get Google on the phone and she actually says get on Google’s forum and figure out what’s going on, yeah.

 

Matt:                  That I think is one of the biggest things that I’ve seen small businesses do, they’re like, “Oh yeah! We gotta get that fixed.”

 

Chris:                  Eventually.

 

Matt:                  Eventually, and it’s like no! Stop, take the 5 minutes, 10 minutes, get it fixed now or get it moving to get fixed because it will ultimately cost you customers if they get frustrated, wrong place, they might just look up another one or if you’re near a competition. So I think that that is truly important, making sure that all the information you have on the internet in general is right, and updated, and all that yeah.

 

Chris:                  Is right, yeah. Absolutely, yeah. So next is, “Lack of monitoring,” right? So data flows a lot, citations aren’t a one-and-done situation, you may have team members who are in photos that need to be changed, so you wanna change those on your Google My Business listing. You may have a location change, you may have redone the front of your store. You know, there’s all sorts of things that could and need to be updated, so it is on an ongoing basis. And again we’ve got this in the next podcast, but reviews are something that are really important and those are effectively a part of your citation.

 

Matt:                  For sure.

 

Chris:                  So you wanna make sure that you’re taking care of those. Yeah? Anything to add?

 

Matt:                  Well, those are starting to get weighted a lot more, right?

 

Chris:                  Yup. Yeah, in fact in that same report that she mentioned where– what was that? That was where she mentioned how important your citations are. It talked about reviews and I think in both the situation of your Google My Business listing and how prominently it shows and in your organic listing that was included. So reviews are included, so really an important thing, make sure you’re monitoring, make sure you’re replying. Even if they say something good, say you know, “Thanks, we love it. Great. Make sure you grab me next time you’re in the office and I’d love to shake your hand and say thank you.” Whatever it is, yeah.

 

Matt:                  More communication, better longer chains, yeah.

 

Chris:                  Alright so finally, in our kind of local citations, Local Business Listing section– and again this is, “45 SEO local pitfalls & how to avoid them,” finally it’s, “Mishandling changes,” and we kinda touched on this when she was talking about websites. This is where we’re talking about, what if you’re changing your phone number? What if you’re changing your website? Right? That’s a big one. What if you’re opening and closing different branches? So you got different locations and you open and close them. How frustrating of a– who gets the brunt of the negative energy associated with a particular branch being closed, and Google sending them to the branch, even though it’s closed? It’s you! Like your band is the one they’re like, “Argh! They gotta update this!” or whatever. So make sure you’re taking care of that. She also mentioned bringing a new practitioner. So if you’re in medicine and you get a new doctor on-staff or a new dentist on-staff, make sure you get those people updated, or if a dentist goes off-staff, right? So yeah, you can answer the phone and kinda shift people off, but if they call looking for something, you’re starting a bad experience when that person is still on the website but not available at your office.

 

Matt:                  Just keep everything updated.

 

Chris:                  Yup.

 

Matt:                  Like you really need to keep everything updated. The internet is real time, right?

 

Chris:                  Yup.

 

Matt:                  It’s real time.

 

Chris:                  And then it says, “Mishandling changes can result in lost visibility, lost transactions, lost revenue, lost reviews,” how about that? So make sure you take care of all of the changes that are handling. Miriam Ellis, this article continues to be an amazing one.

 

Matt:                  Yes.

 

Chris:                  I tweeted her today and I said, “Your one article has turned into a 5-part mini-series,” but it’s all great information.

 

Matt:                  It is.

 

Chris:                  So punch in the face to you Miriam, that’s really good stuff.

 

Matt:                  One of the things that was a standout here of one of these old articles, just while we–

 

Chris:                  Yeah, yeah.

 

Matt:                  Or one of these old bullet points that we went over today, I guess, was some of the statistics that she threw in here, that we didn’t talk about on 27 with, “Poor photos.” Will earn you 35% more clicks to the website, when you have good photos. 42% more clicks for driving directions. And then this was something, I didn’t know that there were– like I know with real estate there is, but Google there’s trust– Google trusted–

 

Chris:                  Google trusted photographers.

 

Matt:                  Photographers. I never had heard of that, I didn’t know of that, I’m learning new stuff in your article every day, so thank you.

 

Chris:                  I had actually heard of it from our programmer, Jay.

 

Matt:                  Oh okay.

 

Chris:                  Right, and he actually has– he’s kinda of an amateur photographer and has gone and done the 3D photos.

 

Matt:                  Cool.

 

Chris:                  So you can actually do the– you know, set up your office and people who’ve maybe seen it and Google My Business where you can tour the office.

 

Matt:                  Where it’s just like– you know it’s like– yeah.

 

Chris:                  Yeah, but then it moves throughout the office so you can do a virtual tour of the office.

 

Matt:                  I think with like real estate and stuff, that’s gonna be–

 

Chris:                  Paramount.

 

Matt:                  Yeah, it’s gonna be–

 

Chris:                  Well, with real estate you gotta have drone photography and then you have that 360.

 

Matt:                  Yeah, it’s getting really cool. It’ll be virtual reality eventually.

 

Chris:                  Yeah.

 

Matt:                  Just put on the goggles, you’ll be there.

 

Chris:                  You don’t have to leave the house. Can you have somebody come in and move me into my new house, ‘cause…

 

Matt:                  We’ll have meetings. It’ll be like, go to meeting, and then you’ll just like put them on and everybody’s sitting around the table, you know? Star Wars or something.

 

Chris:                  Your hair’s a mess today. Alright so that brings up the end of our podcast. What we’re gonna say is, if you liked this podcast, please share this podcast with three people. Also go ahead and tweet, remember @BestSEOPodcast @eWebResults, also do @Miriam_Ellis_ and let her know we’re talking.

 

Matt:                  Yes.

 

Chris:                  You’re listening to us talk about her article, and go check out her article, you can find it in lots of places. We can also do punch in the face, we’ve got Patrick Lopez, punch in the face to you. Roberto punch in the face to you, and Nolen is watching as well. Good, that’s my favorite Davis there, and that’s saying something ‘cause there’s a Davis in this office. So that’s just saying something.

 

Hey, if you’re looking to grow your business with the largest, simplest marketing tool on the planet…

 

Matt:                  The internet!

 

Chris:                  The internet! Call eWebResults for increased revenue in your business, our phone number is– you know the first three?

 

Matt:                  713.

 

Chris:                  Yes! 592-6724. Go ahead and give us a call, we will help you out. If you have a referral, so that’s somebody who’s interested in a website, or social media marketing, pay-per-click, SEO, whatever it may be, you send them to us, they pay their bill, we pay you. That’s our referral program.

 

Matt:                  We’re getting that going, like we had some people in this week for some of that.

 

Chris:                  Yeah, talking about that. Networking in Houston. If you’re in Houston and you’re doing networking, first be safe this week as hurricane Harvey is going through, and then next make sure you go to UP Social Network.

 

We do have a program called Instant Leads.

 

Matt:                  Leads leads leads…

 

Chris:                  Guaranteed. I really like this program, I like the name of it too. Really you should listen to that and go, “Huh, I wonder what that’s all about.” Go ahead and hit us up, go to our website eWebResults.com and you’ll find some details– well, reach out to us and we’ll kinda tell you more about that program. Please remember we were filmed live at 5999, West 34th Street, Suite 106, Houston, Texas, 77092.

 

Matt:                  Was that a hook ‘em horns?

 

Chris:                  No, so this is H for H-Town, right?

 

Matt:                  Oh, okay okay.

 

Chris:                  I was taught that by yeah. ‘Cause I think the hook ‘em horns is wider, right?

 

Matt:                  Oh okay.

 

Chris:                  Right? I’m guessing, I don’t know. So if you would like a transcript, video or audio of this podcast, you can get it on our website, eWebResults.com. That’s it. Do we have anything else?

 

Hey you guys have made us the most popular internet marketing podcast on iTunes. We appreciate all of you. Thank you so much, you, you, you. Downloaded in more than 100 countries, downloaded about 9000 times per week. Thank you so much, until the next podcast, we’ll be surviving Harvey so we’ll see you in about a week. We might a little foot-soaked if you will, but until the next podcast, my name is Chris Burres.

 

Matt:                  Matt Bertram.

 

Chris:                  Bye bye for now.



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