Foolproof Content Writing Tips – #SEOpodcast 245

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Chris Burres:               Right.

Charles Lewis:             They didn’t go on a detail about what type of directory pages.

Chris Burres:               Right.

Charles Lewis:             But I think those internal pages, let’s say for example, a plumber –

Chris Burres:               Yeah, a specific plumber whose got –

Charles Lewis:             …in a certain zip code –

[Crosstalk]

Chris Burres:               …links and has filled out their profile and they’re actually –

Charles Lewis:             Uh huh.

Chris Burres:               …does well.

[Crosstalk]

Charles Lewis:             And I could almost see how that could be a better result.

Chris Burres:               Yeah than –

[Crosstalk]

Charles Lewis:             Than giving one site, let’s give the link to this a list of reputable plumbers in –

[Crosstalk]

Chris Burres:               So, maybe –

Charles Lewis:             …that zip code.

Chris Burres:               …it’s more relevant in smaller markets where there may only be two plumbers who have a website and now, you know, there’s –

Charles Lewis:             Yeah.

Chris Burres:               …30 plumbers and they have a listing. So, let’s show those listings because that’s actually –

Charles Lewis:             That’s actually –

Chris Burres:               …relevant information.

Charles Lewis:             Yeah.

Chris Burres:               Interesting.

Charles Lewis:             And a better result than –

Chris Burres:               Than two listings and then whatever.

Charles Lewis:             And then a whole bunch of internal pages –

[Crosstalk]

Chris Burres:               …plumber, yeah.

Charles Lewis:             …and things like that.

Chris Burres:               Yeah.

Charles Lewis:             Makes sense. So, that’s your Algo Cat Google pigeon Update. Pay attention to that. Well, I think the key here is which is already part of our process is submitting to certain directories follow that process.

Chris Burres:               Get them a hundred percent complete –

[Crosstalk]

Charles Lewis:             Make sure you’re listed there.

Chris Burres:               Yeah.

Charles Lewis:             And so that way it ranks that directory does outrank you at least you’re listed there –

Chris Burres:               And – yeah.

Charles Lewis:             …and there’s a link to your site.

Chris Burres:               Yeah.

Charles Lewis:             Then Adobe Flash, yeah, get rid of the HTML file, CSS, you know, there are things you can do that you don’t have to be restricted to Adobe Flash.

Chris Burres:               Yup.

Charles Lewis:             And consider protecting your site especially if you offer e-commerce on there. Now, even if you’re – I was thinking of early, even if you’re e-commerce doesn’t – the transaction doesn’t happen on the site –

Chris Burres:               Right.

Charles Lewis:             …let’s say it’s PayPal, right?

[Crosstalk]

Chris Burres:               Right, right.

Charles Lewis:             Click to add to cart then it’s going to redirect you to PayPal secure server for the simple fact that you even offer e-commerce on there, those types of sites maybe –

[Crosstalk]

Charles Lewis:             …worth –

Chris Burres:               Yeah.

Charles Lewis:             …encrypting the whole site.

Chris Burres:               Yeah, that’s true. I can see that. For –

Charles Lewis:             Alright.

Chris Burres:               …sure.

[Crosstalk]

Chris Burres:               Alright, so we got a little bit of news. I just found some interesting things, a little just three pieces. So, 1.2 billion passwords are –

Charles Lewis:             Man.

Chris Burres:               …stolen, right?

Charles Lewis:             When I saw that on news, I was like man, I wonder if those are WordPress sites. [Laughter]

Chris Burres:               Well, yeah, some of them are.

Charles Lewis:             They have to be like –

Chris Burres:               Right.

Charles Lewis:             …yeah –

Chris Burres:               Some –

Charles Lewis:             …what else do they’re going to be? [Laughter]

Chris Burres:               Yeah, some of them are. Well, they say they got big names, they say it got little names. And they said that they – whatever information they got and we have to believe some of it was a financial, they just were using the email as – I understand –

Charles Lewis:             Uh huh.

Chris Burres:               …the emails addresses as spam targets. [Laughter] So, but –

Charles Lewis:             Make sense.

Chris Burres:               …the article I read said don’t worry about it. And I’m like –

Charles Lewis:             Yeah.

Chris Burres:               …yeah –

Charles Lewis:             Sure.

Chris Burres:               Keep up your password, change policy and keep changing your passwords –

Charles Lewis:             Keep changing it.

Chris Burres:               …regularly.

Charles Lewis:             And I could understand them, yeah and we talked about this, you know, about not going after financial information because then they increase the liability of new sales.

Chris Burres:               Yeah.

Charles Lewis:             They increase the chance –

[Crosstalk]

Chris Burres:               The jail –

Charles Lewis:             …to go to jail –

Chris Burres:               …the jail time, right –

Charles Lewis:             Exactly.

Chris Burres:               …if they go after the financial –

Charles Lewis:             And so, if –

Chris Burres:               …information.

Charles Lewis:             …they just go after email so they can spam people and invade people’s privacy through your name because you didn’t change your password then –

Chris Burres:               Yup.

Charles Lewis:             …yeah.

Chris Burres:               They’re going to –

Charles Lewis:             [Laughter]

Chris Burres:               …they’re going to get away with it a lot longer and their crimes will be less severe when if they get caught.

Charles Lewis:             If they get caught, exactly.

Chris Burres:               So, I thought this was cool. You know, the charger – the charging device on the netbooks for Apple like Air Pro, whatever –

Charles Lewis:             Uh huh.

Chris Burres:               …those little magnetic devices –

Charles Lewis:             Uh huh.

Chris Burres:               …why isn’t that on a phone?

Charles Lewis:             That’s a good question.

Chris Burres:               Right? I think that’s a great question. So, there’s actually a Kickstarter program which you put a little adapter in your iPhone that’s targeting the iPhone. And then they have a magnetic attachment and it’s probably the same one from –

Charles Lewis:             From something out – oh, that old – give you some chance to charge without being plugged in.

Chris Burres:               Yeah. So, if you yank it out, it doesn’t pull on your phone and break anything. It just falls out.

Charles Lewis:             Uh huh.

Chris Burres:               And see – you see the set up place – anyway, I just thought that was really smart. And then this is –

Charles Lewis:             Yeah, I love it. I mean because sometimes I’ve been in situation on my laptop, my MacBook where that little may – I can just put the cord over there.

[0:15:04]

Chris Burres:               And –

[Crosstalk]

Chris Burres:               Yeah.

Charles Lewis:             …plug it, yeah.

Chris Burres:               Yeah, yeah.

Charles Lewis:             And it clicks and believe it or not, that comes in handy occasionally. So –

Chris Burres:               I can see that –

[Crosstalk]

Chris Burres:               …or you’re in hurry, you just grab it, you got to run. You’re like oh, well, good. That’s a Mac, I don’t have to worry about it. Whereas if you’re with a PC, you’re like no, no, no, oh. [Laughter]

Charles Lewis:             [Laughter]

Chris Burres:               It’s all done. That was cool and then [Laughter] then there was one article. A guy used his cat to hack the neighborhood Wi-Fi. So, basically, he just put some battery powered Wi-Fi stuff on a cat –

[Crosstalk]

Charles Lewis:             …go and let him lose.

Chris Burres:               …cat just, you know, didn’t – what cats do, it came back and he said it was –

[Crosstalk]

Chris Burres:               …surprised –

[Crosstalk]

Charles Lewis:             …collecting data the whole town. [Laughter]

Chris Burres:               [Laughter] It was surprising how many open networks there were and easily hacked like older technology easily hacked with networks. And what they did is they compared it to – in the old days, they used to dial random numbers –

Charles Lewis:             Uh huh.

Chris Burres:               …to try and find a computer that was unsecure and then people will actually drive around town.

Charles Lewis:             Yeah, I remember that –

[Crosstalk]

Chris Burres:               Finding – Wi-Fis that are unsecure and now –

[Crosstalk]

Chris Burres:               …your cat –

Charles Lewis:             …the cat to do it.

Chris Burres:               Getting the cat to do it. Alright, so we have a little bit of – a few reviews. This is pretty good. Review number one, it is 5 stars –

Charles Lewis:             5 stars.

Chris Burres:               …from – it says, “Great podcast.” It’s from Hutch01 [0:16:18] [Phonetic]. “Informative, entertaining and loaded with personality. This show is simply the best. And I love it…”

Charles Lewis:             Simply the best, I can dig it.

Chris Burres:               “…I’ve learned so much from these guys since I started listening a few weeks ago and it’s helped me deliver better results for myself and my clients. Thank you so much for all you, guys do. Punch in the face.” Yes, Hutch [0:16:38] [Phonetic], punch in the face to you. Thank you for –

Charles Lewis:             Punch –

Chris Burres:               …that review.

Charles Lewis:             …in the face to you. PITF.

Chris Burres:               Next another 5 stars –

Charles Lewis:             5 stars.

Chris Burres:               “This is great SEO info. I wouldn’t miss this podcast!” Explanation – exclamation mark.

Charles Lewis:             Yeah.

Chris Burres:               It’s not explanation, that’s a different mark altogether.

Charles Lewis:             [Laughter]

Chris Burres:               This is [Laughter] – that’s the title only. Audible Flame is who submitted it.

Charles Lewis:             Audible Flame.

Chris Burres:               I like that.

Charles Lewis:             Yeah, Audible –

[Crosstalk]

Chris Burres:               By the way, I saw this really cool. So, there’s some sort of pipe with holes and they’ll run a flammable gas through it, right?

Charles Lewis:             Uh huh.

Chris Burres:               And so, then you got all these – the little holes have all these little flames. And then they’ll run sound waves through it. And you’ll see sound waves because the sound waves will create different pressures that –

Charles Lewis:             Uh huh.

Chris Burres:               …push the gases –

[Crosstalk]

Charles Lewis:             Oh, oh, so –

Chris Burres:               And that’s cool.

Charles Lewis:             Yeah, that’s kind of cool.

Chris Burres:               So, then some dude did it 2D [0:17:24][Phonetic], right? So, it’s a square platform. I was watching it and the blue flame looked like LEADs and then every now and then a loud sound would come and go –

[Crosstalk]

Charles Lewis:             So, big, big flames.

Chris Burres:               [Making Sound] It’s like –

Charles Lewis:             Uh huh.

Chris Burres:               …that’s cool. Anyway –

Charles Lewis:             Yeah.

Chris Burres:               …maybe that’s what he’s involved in. “I must confess that it didn’t –

Charles Lewis:             Audible Flame –

[Crosstalk]

Chris Burres:               That’s cool. “It did take me two to three podcasts before I came around to the personality and style of this podcast. But now, I’m completely hooked. Punch in the face.” [Laughter] Reeling them in –

Charles Lewis:             Yeah.

Chris Burres:               [Making Sound]

Charles Lewis:             [Laughter]

Chris Burres:               Chris – so that’s sort of the first two podcasts, you heard a lot of [Making Sound].

Charles Lewis:             Uh huh.

Chris Burres:               [Laughter] “Chris and Chuck are true masters of SEO and online marketing and I’ve learned so much from them. Truly enjoyable, entertaining and pack with relevant info. Your websites and web presence can only improve if you utilize this podcast marketing and SEO tips.” Punch in the face, Mr. –

Charles Lewis:             To you.

Chris Burres:               …Audio Flame.

Charles Lewis:             Audio Flame, dude, if that’s indeed what you do like you use music and sound to control flames and things like that, dude, send us a YouTube link video –

[Crosstalk]

Chris Burres:               Yeah. I want to check that –

Charles Lewis:             I want to check – yeah.

Chris Burres:               …out again. Next, another 5 stars.

Charles Lewis:             5 stars.

Chris Burres:               “This is fun and informative.” John from North Carolina. “These guys have some fun while they’re – while they update you on the latest news and trends and social marketing. It’s fast-packed and full of good tips you can use today. Some people don’t appreciate the irreverent PG-13 humor but the content is worth the ride.” [Making Sound]

Charles Lewis:             Uh huh.

Chris Burres:               [Making Sound] That’s just because we’re in Texas.

Charles Lewis:             Yeah.

Chris Burres:               So, that was great. Punch in the face to John from North Carolina. Finally, we have a must, of course, it’s 5 stars.

Charles Lewis:             5 stars.

Chris Burres:               And this is by Reluctant Don. “These two deliver the most up-to-date and relevant advice and information in the most fun way. They are smart, likable and funny. Check out their YouTube channel as well.” That’s a good idea.

Charles Lewis:             Check it out, youtube.com/ewebstyle.

Chris Burres:               Yup. “And they’ve been a tremendous help to my marketing efforts.” Punch in the face Reluctant Don. Hopefully, you are no longer reluctant.

Charles Lewis:             Reluctant.

Chris Burres:               We have one more thing – we have a question from Facebook that we are going to answer.

Charles Lewis:             Let me get to this PITF while you pull that up.

Chris Burres:               Yup.

Charles Lewis:             So, this punch in the face goes to Abdi, A-B-D-I. This is a podcast listener. He called in and he said he just started listening a few weeks ago. Already listened to a bunch of them. Said he was learning a lot and he actually wanted to a get a quote from us. And so, I took care of that and got the quote sent over. So, punch in the face to you.

Chris Burres:               Punch in the face.

Charles Lewis:             Thank you for tuning in. Thank you for – thank you for your support.

Chris Burres:               Excellent.

Charles Lewis:             Appreciate it.

Chris Burres:               Thank you. Alright, so here is the question. This was submitted on Facebook. Adam Hamalian. “I’ve gotten lost in tag management and AdWords.”

Charles Lewis:             Hmm.

Chris Burres:               “I find that I generate more web traffic from my Facebook page than from AdWords.”

[0:20:01]

Charles Lewis:             Not, not this – not – unexplainable. It makes sense.

Chris Burres:               Right, yup. “Too many national sites in my local real estate business…” we were just talking about that –

Charles Lewis:             Uh huh.

Chris Burres:               …Zillow, I think you mentioned that. Trulia, I think you mentioned that. “I would like to develop a remarketing campaign without paying for the front and PPC ads. As my website is still in infant stage, AdWords won’t remarket because I don’t have a thousand site visits. Any thoughts or advice, thanks.” First, punch in the face and –

[Crosstalk]

Charles Lewis:             Appreciate your question.

Chris Burres:               Yup.

Charles Lewis:             Appreciate you submitting that on Facebook.

Chris Burres:               Yup.

Charles Lewis:             So, good situation to be in actually. It kind of sucks that your site isn’t really complete because I understand that. I don’t – this is the first time hearing about a limit though because –

[Crosstalk]

Charles Lewis:             …you don’t have a certain number of visits because it’s remarketing. It’s based on what your audit – what your list is not necessarily how many visits you have. The only correlation there is that the more visits you have then the faster your list grows. But once you have people on your remarketing list, then you can remarket to them –

Chris Burres:               Yup.

Charles Lewis:             …in AdWords. So, I would definitely suggest doing that and you’re absolutely right. Facebook remarketing can be more effective and usually a lot cheaper than doing this through Google. And so –

Chris Burres:               Yeah and we’re just to that point, I – he didn’t mention that he is doing Facebook remarketing yet. He just said Facebook marketing versus AdWords. So –

Charles Lewis:             I thought he said remarketing –

Chris Burres:               Yes. So, if you’re –

Charles Lewis:             Yeah.

Chris Burres:               …not do Facebook remarketing –

[Crosstalk]

Charles Lewis:             Do Facebook –

Chris Burres:               …ad –

[Crosstalk]

Charles Lewis:             …remarketing, that will –

[Crosstalk]

Chris Burres:               That’s the takeaway –

[Crosstalk]

Chris Burres:               Exactly.

Charles Lewis:             Yeah.

Chris Burres:               Yeah.

Charles Lewis:             Yeah. Go to Facebook, get the code. Put it on your site because people visit Facebook more frequently and they’re – they’ll see those ads more frequently. The difference I’ve noticed –

Chris Burres:               Yeah.

Charles Lewis:             …in between Facebook remarketing and let’s say remarketing through Google AdWords on display network is people spend a lot of time on Facebook scrolling and getting lost in Facebook-ism.

Chris Burres:               Right, right.

Charles Lewis:             And so, they have –

[Crosstalk]

Chris Burres:               Facebook-ness.

Charles Lewis:             Facebook-ness.

Chris Burres:               [Laughter]

Charles Lewis:             Yeah and so, they have a higher opportunity to see your ads –

Chris Burres:               Right.

Charles Lewis:             …because they’re on Facebook for hours at a time.

Chris Burres:               For so much time.

Charles Lewis:             Exactly.

Chris Burres:               Yeah.

Charles Lewis:             So, I would do that and I would sprinkle this one in for free as well. Consider placements. So, if you’re doing Google AdWords and you’re working with remarketing and maybe your list isn’t going fast enough or maybe you don’t have enough site visits or whatever it was, consider placements. Different from remarketing but still works in Google AdWords display network. Choose a couple of sites that run AdSense ads that run that are in Google’s network and choose those domain names to place your ads there.

Chris Burres:               Yeah.

Charles Lewis:             And so, you can locate who your target audience is. That’s what I’m talking about in a minute and at least find out where they’re at and put those ads in front of them that way. So, a little bit more targeted and that way you have a little bit more control over who sees your ad.

Chris Burres:               So, it’s not just displaying network ads, it’s like hey, I know that people who are visiting this website Zillow potentially, I don’t know –

[Crosstalk]

Charles Lewis:             Yeah, those sites probably don’t offer ads on them because they kind of focus. But maybe a lot of smaller directories or other real estate blogs and or home and garden type deals like that in your area would be a – would be great sites –

[Crosstalk]

Charles Lewis:             …to place –

Chris Burres:               Yup.

Charles Lewis:             …to place ads on, definitely.

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AUTHOR: Jay Gaura
2 Comments
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    October 4, 2017

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