Identify and Remove Duplicate Content
Chuck: And check your partners, make sure that whoever you have working on something, that they understand what you need to get done. Number 6.
Chris: It’s kind of interesting because we say your website is never done, and you always have to check almost everything after every change, so you’re really checking everything all the time, because you’re making changes, you should be making changes all the time.
Chuck: I was thinking of a client we were speaking with last week, and he made a comment that “man, I thought my site was finished, seems like you guys are always testing.” Yeah.
Chris: Yes, we are.
Chuck: We are always testing. As long as we are adding products or making changes to your cart, we’re going to test. We’re adding new features, making the site faster, we’re going to test. Changing the layout, trying to make things a little bit more user friendly, we’re going to test, and we just have to test. It’s better safe than sorry.
Chris: We’re about to roll out on all of our clients’ website a form feature that statistics data say increases your form submissions by 30%.
Chuck: So be on the lookout for a test submissions coming soon. Number 6.
Chuck: She says complete preliminary keyword research. This is something you should do. Frankly, probably earlier in the games, since you’re talking SEO, you definitely want to understand what keyword you’re going after and what you should be targeting. What I said is use paid data when doing that. it’s kind of the best way to do it, especially if you know you’re about to undergo a whole new SEO project. If you have budget and the site is okay, go ahead and do some paid ads now. That way, you can kind of gauge what keywords are working, which ad descriptions and ad text convert the best because those could be future meta descriptions and things like that. Use paid to supplement data so you can make sure you move forward with the best organic campaign. Number 7.
Chuck: She says create local search accounts. She’s right, this is just something you have to do. Whether you’re a local business or not, if you have a corporate office or a brick and mortar building or you’re from home frankly, you just have to set up your local business. So what you didn’t identify was where. So I’ll tell you this, G+, ironically, you’ve still got to do it first even though Google My Business is changing. Just do it because frankly they said do it. But I’ll also say make sure you set it up on Facebook, a lot of people miss that one. They’ll set up a Facebook business page and they’ll go chasing likes and do this, and do that, but haven’t configured the business page all the way. Go ahead and add that address, add that phone number and add your web address, add your categories, do all of that stuff you would do on Google+, do it on Facebook too. Foursquare is a great place to set up your Google local profile. Why do you do that? It’s because, for free, another pro-tip, if you have that profile set up and it’s complete, if people begin checking into places on Swarm or searching Foursquare for local services in the area where your business is, you’ll show up in their maps and you’ll show up in their results. Take advantage of it. Yelp, another place you want to set up your correct NAP information.
Chris: Yeah, take the time.
Chuck: Take the time to do it, it may even be worth investing in a paid profile with them, it works for certain industries, especially if you’re like a plumber, a lawyer, not a lawyer, it didn’t really work well for them, but our service providers, take advantage. And Yahoo, Yahoo local listing, set it up, it’s a must for you.
Chris: I think it goes through Yext now.
Chuck: It goes through Yext now. Number 8.
Chuck: Number 8, she says start creating quality content frequently. So yes, you need to start creating quality content. What is quality content? Content that kind of meets the threshold, that’s relevant, that’s original, that’s authentic to your company. Create that content, I don’t know about frequently, I will say consistently, right? If it’s once a month, then it’s once a month but just make sure it’s once a month, right? If it’s every other week, then it’s every other week, but however you do it, just do it consistently, and that’s just not only with on-page content, but that’s with like social posting, that’s with like newsletters that you send out, that’s with press releases that you may send, whatever you’re doing online, just do it consistently. Why would you do that? To build up that audience, so people can gain and understand what you’re offering and when you’re offering it, and more importantly, they’ll come to expect it, they’ll start looking for it, and when you don’t do it consistently, then they stop looking for it, which is not what you want. Number 9.
Chuck: She says create audience personas and get creative with your content. I really like this one especially the creative part, getting creative with your content. In regards to creating audience personas, what she’s really saying is figure out who your audience is, who is your audience, what do they search for, how old are they, what are they looking for?
Chuck: Maybe your audience is partly baby boomers, if that’s the case, then they’re likely on Facebook and they don’t mind reading long ass articles, but maybe your target demographic is gen X like myself, I prefer short articles and frankly, I’ll probably have a higher likelihood of finding it through Instagram. Determine who your target demographic is, who your audience is who visits your site, and cater your content to speak directly to them. Not only on-page content but how you deal with them off your site in regards to newsletters and social content and even videos and images and things like that, right? Maybe you’re in an urban type situation and maybe your content can speak a different way, can be presented a different way, maybe you’re white collar and you’re dealing with lawyers and doctors and accountants, and therefore your content needs to be very structured, but the key is understanding who you’re dealing with and how they absorb content so you can best know how to put it out there. Number 10.
Chuck: She says create relationships with influencers. This is a good one, probably could win low run on this, that’s like 15-20 frankly, but, I get it. What she’s really saying is engage others and then try to leverage that credibility, leverage that celebrity status, right? If you can get engaged with an influencer, especially in your industry, that’s not a direct competitor, then by all means engage. But Charles, Chris, how do you engage? Follow them on Twitter, follow them on Instagram, comment on their posts, like their blog, engage with them.
Chris: In groups with them.
Chuck: Engage in groups. Like you have to be proactive, but usually, when you show love, you kind of get love. Kind of how it works. Number 11.
Chuck: She says edit your title tags. This one should have been higher, right?
Chris: Yeah, a lot lot higher. Right after keyword research.
Chuck: Exactly. And not just title tags, what I’ll say is go ahead and just follow through on all your standard basic on-page SEO, title tags, headers, alt tags, meta descriptions.
Chuck: Media, content, right? Make sure that you just do all of that, and frankly, what we’ve kind of realized is that it’s easier to just do all of that upfront, one good time, and that way, it’s there, then you can go in, check your site map and submit, and that way, Google has a good fresh set of content that has been optimized to index. Number 12.
Chris: 12. I thought it was 11?
Chuck: That was number 11.
Chris: Oh, what was the count? I got lost.
Chuck: Yeah, number 10 was create relationships with inflencers, 11 was edit your title tags.
Chris: Alright. Number 12.
Chuck: Number 12. Start working to build backlinks, right? It’s a good one because links still work, right? You still need them regardless of what we kind of see out there in the atmosphere, right? Google still values links. Now the key is the type of links, so don’t just go all, like my wife says, all willy nilly and just building random links, that’s Penguin bait.
Chris: Invest some time.
Chuck: You’ve got to invest some time, you want to find the right links, the right influencers, the right sites to build links from, the right anchor texts for those links. So take some time, you may even want to source that to an agency frankly, because the agency may have a little more resources to do that for you, because it’s just a very tedious and time consuming process that frankly, you’re going to see an immediate return on. It’s just more of a longevity deal that just has to happen. That was number 12. Number 13.
Chuck: She says utilize SEO tools, duh! Like the only way you can be able to do this effectively is if you have the right tools, that way, you will even know what you’re doing, if it’s working or if it’s not. So punch in the face to SEO Moz or just Moz. I use Moz Pro, we use Moz Pro for ranking and tracking keywords and things of that nature, works well. Punch in the face to SEMrush, I know Chris uses it a lot when going through promos and helps building up data.
Chris: Talking to new prospects, “hey, I see you had a big dip 3 months ago, right? And we’re not privy to their actual data, that’s what we use SEMrush for. Like you got a dip 3 months ago, like what happened? Did you get hit by this algorithm change.
Chuck: Or whatever it is. SEOquake is my last one, it’s a plug-in, I use it in Chrome, it’s a great way to quickly know what this page is optimized for, how much content they have, what the meta description is and all of that information. So SEOquake, SEMrush and Mars, my 3 tools of choice. Whatever you do, find some tools, make sure they work. Number 14. And this is the last one. She says follow SEO industry news and blog. So punch in the face to those same ones, Moz, Search Engine Journal, Search Engine Land, Search Engine Watch where this article comes from, these are the industry news and blogs that I personally follow, that we personally follow. Punch in the face to us, you want an easy way to absorb a lot of marketing related content that stay on the up and up, follow the #SEOPodcast, The Unknown Secrets of Internet Marketing, and a shameless plug to the guy who left us 2 stars for doing that. But yeah, the reason that’s actually a good tip is the same reason why we do it every week. It is not just to bring you guys the latest and greatest content, but to stay up on the latest and the greatest marketing leads.
Chris: Pull our heads out of SEO and enter the marketing, like what’s going on? What are we going to talk about.
Chuck: Exactly. Okay, let me get out of the forest and get into the helicopter and fly over the forest so I can see what has changed.
Chris: Where the new trees are growing.
Chuck: Exactly. And go over there, and let me off the helicopter and I can get back to work.
Chris: Get back to work!
Chuck: Exactly. So follow us. Overall, pretty good article. Punch in the face to Amanda DiSilvestro.
Chuck: Yeah, 14 Most Important SEO Tasks in Order of Priority. The order is a little suspect, but the tasks are on point, I get it.
Chris: On point, absolutely. Alright. Do we have any “What!”?
Chuck: No, I have no “What!” news right now.
Chris: What news. Alright, let’s see if we can get to my thing. So that is the end of my podcast. If you’re looking to grow your business using the largest, simplest marketing tool on the planet.
Chuck: The internet.
Chris: Feel free to give us a call 713-592-6724. Let’s see, what else do we have here? If you have a referral, so someone who’s interested in internet marketing or a website or whatever it may be, if you’re having a good conversation about their internet marketing goals, send them to us, when they pay us, we pay you.
Chuck: Pretty easy.
Chris: We’ve got a nice process for that referral program. And finally, we are filmed live here at 5999, West 34th Street, Suite 106, Houston, Texas, 77092. You can get a transcript, actually, and video of this podcast on our website, eWebResults.com, you’ll find it once you get there. Until the next podcast, my name is Chris Burres.
Chuck: Charles Lewis.
Chris: Bye-bye for now.