Learn Smart Content & Smart SEO: Mastering Audiences and Architecture

Join Chris and Matt for an epic discussion on “Smart Content & Smart SEO: Mastering Audiences & Architecture” by Michael Kirchhoff at Search Engine Journal.

Catch up on the latest episodes of the SEOPodcast with your hosts, Chris Burres and Matt Bertram! It’s “effortless SEO education” and the “best SEO podcast in the universe!” Check out the podcast audio, memes, transcript, and more: www.ewebresults.com/seo-podcast-archive.

You can also listen on Podomatic!

Author: eweb-admin

Chris:                  Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.

 

Matt:                  My name is Matt Bertram, the Schema Sultan.

 

Chris:                  The Schema– the Sultan of Schema. I like that.

 

Matt:                  The Sultan of Schema.

 

Chris:                  Welcome back to another fun-filled edition of the podcast, this is podcast number 401. That is 1 past 400. This is the last podcast of the year.

 

Matt:                  Whoo!

 

Chris:                  As always we do have a tip from our previous podcast and that is…

 

Matt:                           Remember other search engines like Pinterest and YouTube when you’re going after your SEO strategy.

 

Chris:                  Yeah. So when establishing your SEO strategy, there are more search engines than just one. Yes, there are. Gotta repeat it. There are more search engines than just one.

 

Matt:                  There’s tons.

 

Chris:                  Remember YouTube and Pinterest, we talked about it in podcast number 400, so remember those. Subscribe. Follow. Like. Boom! Alright, so please remember we are broadcasting live here from Houston, Texas. And Matt and I, we are your friendly, local neighborhood Results–

 

Chris & Matt:    Rebels!

 

Chris:                  Yeah. We need that rebel yell song, except I was told no one else would–

 

Matt:                  What was this song? What was–?

 

Chris:                  Billy Idol. With a rebel yell she cried more, more, more.

 

Matt:                  Since most of our audience–

 

Chris:                  Alright, yeah. That goes way back. Hey, we’ve got a couple new things happening here. One of them is, we have a sponsor. So in the middle of our content, we are going to have some sponsored content, that’s gonna be fun and exciting. I wanted to get this review out there. This was pretty awesome. You know we’ve been asking for Yelp reviews?

 

Matt:                  Yelp, Yelp, Yelp!

 

Chris:                  If you want to leave us a Yelp review, just go to eWebResults.com/

 

Matt:                  Yelp!

 

Chris:                  And that’ll get you to where you need to be. This one is of course 5 stars!

 

Matt:                  Whoo!

 

Chris:                  And I didn’t get her name. It says, “I am very grateful for the geniuses behind eWebResults.” We are also known as Results Rebels. You are very welcome. “I feel like I am getting an MBA in SEO amongst other website topics. I have a few hundred podcasts to catch up on as I am a newbie. You have a new total devotee. Thanks so much!” Punch in the face to you. I do apologize, I thought I copied and pasted her name, and it’s not here. So shame on me, I do apologize.

 

Matt:                  But if you go out to Yelp and you’re giving us a review, you can find it there.

 

Chris:                  Yeah. You could see her name there while you’re doing that. I don’t know why my phone just reset, but it did. Alright, so if you are looking– if you liked this podcast – you’ve listened to this podcast before maybe – and you like tips, then we’ve got “5 online marketing mistakes that could tank your business & how to avoid them.” In order to go get that, all you need to do is go to eWebResults.com/

 

Matt:                  SEOTips.

 

Chris:                  /SEOTips. And that will get you to where you need to be. At the same time– Rochelle, thank you so much. Her name is Rochelle. Punch in the face to you Rochelle for leaving that fantabulous review. Right now I’m pulling up–

 

Matt:                  What are you doing? What are we doing? What are we doing? Intermission. Hold on.

 

Chris:                  I’m pulling up our Facebook link so that we can see the people who are commenting.

 

Matt:                  Intermission. Intermission.

 

Chris:                  And so it says, “Chris’ mic is too low.”

 

Matt:                  We’re trying to upgrade here. We’re taking this to the next level professionally.

 

Chris:                  I think my mic may be too low just because it’s so close to my throat. I don’t know what I can do about that. I kinda think that I can’t do anything.

 

Matt:                  Talk louder.

 

Chris:                  Hey, we have a great article today. The article is by a Michael Kirchhoff. Michael Kirchhoff.

 

Matt:                  I like it.

 

Chris:                  It’s, “Smart content & smart SEO: mastering audiences and & architecture.” And this is some technical– this a technical article right here.

 

Matt:                  Yeah, it is. Yeah.

 

Chris:                  We’ll be jumping into this, that’s pretty exciting.

 

Matt:                  I really thought this was a great article actually.

 

Chris:                  Yup. Highlighted lots of pieces of it. Look, if you have some sort of electronic device, if you’re in a position to and you can tweet, what we would like you to do is tweet now: #SEOPodcast, this is podcast number 401. Tag us in it, @BestSEOPodcast @eWebResults, and also tag Michael Kirchhoff in it, @SEOTulsa.

 

Matt:                  Tulsa.

 

Chris:                  SEOTulsa. He’s out of Tulsa.

 

Matt:                  SEO yeah, @SEOTulsa.

 

Chris:                  And he does SEO.

 

Matt:                  Yeah.

 

Chris:                  That’s how that works.

 

Matt:                  He owns it. This is awesome.

 

Chris:                  It’s really really good. Hey, if this is the first time you’ve listened to this podcast: howdy, welcome to the podcast. If you haven’t listened– if you’ve listened to this podcast before: howdy, welcome back. We’re glad you’re here.

 

Matt:                  Yes.

 

Chris:                  And you know we run a contest each and every week. That contest requires two things so we can move the piece that we’re about to cover unfortunately, to the end. We did get a review, so we’re looking for one review each week. Right now we’re looking for that review on eWebResults.com/

 

Matt:                  Yelp!

 

Chris:                  That’ll take you to our web profile. And we’re also looking for– we need 10 shikos. So if we get 10 shikos and a review – at least one review – then we’ll skip this section right now that we’re gonna dig into. How you can leave us a review, which is easy: eWebResults.com/

 

Matt:                  Review.

 

Chris:                  No. Yelp. And then we’re gonna tell you how you can shiko us. Matt, what is a shiko?

 

Matt:                  It’s a share, or a bite, or a follow.

 

Chris:                  Bite him, don’t bite me. Oh that was actually kind of funny. And you can shiko us. You get to our profiles on these platforms by going to places like Facebook.com/

 

Matt:                  eWebResults

 

Chris:                  Twitter.com/

 

Matt:                  eWebResults

 

Chris:                  Instagram.com/

 

Matt:                  eWebResults

 

Chris:                  And in order to get to YouTube, you actually have to go eWebResults.com/

 

Matt:                  YouTube

 

Chris:                  And then finally, LinkedIn.com/company/

 

Matt:                  eWebResults

 

Chris:                  All of those will take you to our profile on those platforms, and you can do the needful please.

 

Matt:                  What if they’re–? I don’t think there’s enough ways to find us.

 

Chris:                  Okay.

 

Matt:                  Can we make some more?

 

Chris:                  Do you wanna make some more?

 

Matt:                  I want probably three or four more.

 

Chris:                  So the only complaint we ever get on our podcast, it’s that the intro is a little too long. And so here we are going into 2018, and your suggestion is that we add more?

 

Matt:                  I think we should add something.

 

Chris:                  Yeah. We should add more stuff.

 

Matt:                  We should add more stuff.

 

Chris:                  So I’m gonna take that into advisement. We’ll consider it, we’ll have a committee meeting of one, and we’ll discuss that thoroughly.

 

Matt:                  Okay. Okay.

 

Chris:                  And we’ll come to you on the verdict in 2018.

 

Matt:                  Okay. I just feel like there could be more ways.

 

Chris:                  There’s more stuff that we could add into the one piece that people complain about.

 

Matt:                  Yeah. Yeah, like Pinterest. Pinterest?

 

Chris:                  Oh. Alright, alright. You may win that discussion that I have with myself. If you’re a PHP genius or a WordPress guru, we’re probably looking for you. Call and leave an audio résumé 713-510-7846. If you would like a free website analysis, they are back. You can get one on our website. Just go to eWebResults.com and you’ll see the little button there that says “Free website analysis.” It’s pretty cool, huh?

 

Matt:                  /Snapchat.

 

Chris:                  Oh you wanna include Snapchat also?

 

Matt:                  Yeah. Foursquare.

 

Chris:                  Alright, so I got three pieces of news, I thought this was interesting. Apple confirms that they’re slowing down your phone on purpose. Well, not your phone–

 

Matt:                  No. They are draining my phone with the new update. It’s just draining my phone.

 

Chris:                  Oh, that wasn’t even what I was talking about.

 

Matt:                  No, I’m announcing it.

 

Chris:                  So they’ve targeted Matt’s cellphone so that he can–

 

Matt:                  They’re mining Bitcoin in between my calls.

 

Chris:                  That’s hilarious. That would be kinda– someone’s doing it somewhere. US, the US government blames WannaCry on North Korea. I don’t know if you remember what WannaCry is, that’s when a worm or whatever will get under your computer, encrypt all your files and then say, “Hey, pay us in Bitcoin or else you will get your files encrypted.”

 

Matt:                  I didn’t know that that’s what it was called.

 

Chris:                  Yeah. They’re blaming it on North Korea. And then, Amazon files for Amazon Tube trademark. I think that’s kinda cool.

 

Matt:                  Amazon Tube? Amazon’s going into everything. They’re going into Bitcoin.

 

Chris:                  They’re going into everything.

 

Matt:                  They’re going into Ethereum.

 

Chris:                  They’re going into absolutely everything. I think that’s very true. Alright, so that’s actually pretty quick. That’s the meat of our podcast– I mean the potatoes of our podcast. It’s now time to get into– you wanna get into the meat of the podcast?

 

Matt:                  Yeah.

 

Chris:                  That sound good?Alright. “Smart content & smart SEO: mastering audiences and architecture.” Again, punch in the face to you, Michael Kirchhoff. Again, @SEOTulsa, make sure you tag him in here. So his first question is, “What is smart content?” Right? And he says, “Simply put, smart content is: discoverable, optimized, profitable, easily displayed with related topics and content.” So I think that’s a really good definition. Now you’ve gone kind of hippie, Scooby-Doo. What’s his name? Scooby-Doo?

 

Matt:                  Scooby-Doo.

 

Chris:                  Alright. What you wanna do is make sure that that content is, “Displayed with related content links throughout the user’s journey of the website.” When you do that, “It can improve ranking of the specific content and the website’s rankings, traffic, link equity, crawl paths for search engine indexation, and user engagement.” That’s probably worth repeating, right? So he’s gonna cover in this article that we’re gonna cover, is how you can improve your website’s ranking, the traffic, the link equity, the crawl paths for for search engine indexation, and user engagement. I feel like those are important things.

 

Matt:                  Those are all important things.

 

Chris:                  Very important things.

 

Matt:                  Yeah.

 

Chris:                  Alright. So he says, “Any doubt as to the importance of semantics–” ‘cause we’re gonna talk some semantics in this. You gotta just check out Google’s RankBrain update and then also the announcement of SLING from Google Research. Check those two things out and then you’ll understand that yes, semantic is important.

 

Matt:                  It’s really where it’s going.

 

Chris:                  Yup.

 

Matt:                  You can’t stuff anymore.

 

Chris:                  Alright. So what Michael has done is he’s given us these six areas. The first area is “Content Organization is at the heart of smart content.” Right? So if you go back and look at his initial list, he’s saying that it’s gotta be discoverable, optimized, profitable, and easily displayed with related topics and content. So it makes sense that it needs to be organized, and that’s at the heart of this. “Creating a taxonomy can be painful.” Right?

 

Matt:                  It can be.

 

Chris:                  You know what a taxonomy is?

 

Matt:                  Like you stuff a–

 

Chris:                  Taxidermy.

 

Matt:                  Ah.

 

Chris:                  I’m sure there’s a lot of taxonomy related to taxidermy.

 

Matt:                  Okay.

 

Chris:                  It’s just the way you organize stuff, right? So taxonomy is typically used when you’re talking a lot like biological creatures, and what filium they’re in, what kingdom are in– I think filium is actually plants.

 

Matt:                  Fungi.

 

Chris:                  What kingdom are they in? Yeah, exactly. Sometimes it takes collaboration across multiple organizations to get your taxonomy right. So within a company you might need to include the SEO team, the products team, the UX team, the UI team, the content team, the leadership, and even other groups.

 

Matt:                  I mean, it’s basically the ad structure for Google AdWords. Like the breakdown, right? Or Facebook or whatever. It’s breaking everything down the right bucket.

 

Chris:                  Like have you organized them in the right campaigns? And then yup.

 

Matt:                  Yeah.

 

Chris:                  “Organize the content into top topical categories, sub-categories and tertiary categories.” He’s talking about going three deep. He gave the example of say, wind power, where your top category might be Renewables, your next category might be Wind Power, and then Wind Power Projects. And he’s gonna talk through most of this article about how you link these all together so they’re really good.

 

The second thing is, “Content enrichment/markup,” right? So a lot of content management systems have built-in tag management, right? We know that WordPress does, so it can ease some of the burden on this. It says if your blog post is primarily about wind power projects, then you might wanna tag it with Wind Power Projects. Secondary tags could include Renewable Energy. What was the other one that he had listed there? It was Renewables and then Wind Power Projects, and then just Wind Power in general, right? So those are the different tags that you might use. Certainly it’s desirable to use, in fact remember to use Schema.org markup as it relates to tags and content. Yes?

 

Matt:                  So Google just changed schema this month for mobile, okay? If you don’t have schema on your mobile, they’re gonna ding you. And also a doorway, doorway pages. Are you familiar with–?

 

Chris:                  Oh yeah, that’s a mobile doorway page that leads to like– and you’re talking about AMP or just mobile in general?

 

Matt:                  Well, no. I’m talking about those pages like when you go to a search page– I guess you go to like a Google page and there’s three links that take you to the same site.

 

Chris:                  Right.

 

Matt:                  Like the same page on the same site. Like where you’re triple, double – and it’s bad. So they don’t like that, but also mobile sites that don’t have schema is gonna start– they’re started to get knocked.

 

Chris:                  Start falling off the planet.

 

Matt:                  Yeah, yeah.

 

Chris:                  Alright, so that was number 2, “Content enrichment/markup.” So, how are you organizing it? Next, this is number 3, “Creating keyword clusters that target audience intent,” right? Remember, we always talk about on this podcast that as long as you’re providing a good experience to the Google user, Google will look favorably upon you.

 

Matt:                  Yes.

 

Chris:                  So making sure you got clusters, content clusters that really– or keyword clusters that target audience intent is really important. “Each topic in your taxonomy should be assigned with a primary keyword,” and then there should be a taxonomy section that reflects the search behavior. So how did people get to that content? “It’s advantageous to leverage long-tail keywords based on your primary keyword in your keyword clusters.” And then “Help expand the topical authority of that website.” So when you’ve got your long-tail keyword and that’s one of the foundations– and you’re branching. Again, if we go back to like Wind Power and then you’ve got Renewable Energy and then you’ve got Wind Power Projects. And maybe those wind power projects, you’re actually talking about a wind power project in Mexico, a wind power project in the US, a wind project in Australia. Then those are all related, it’s really good structurally, right? Really good, smart content because you can get– you know, a user can land in the middle of it and they can go up and say, “Oh, I can learn about renewable energy in general.” Or from Wind Power I can go down and say I can learn about renewable energy project, a wind project in Mexico.

 

Matt:                  So I think the viewers would like to know maybe what’s a good way to setup that strategy session on finding that cluster?

 

Chris:                  Okay, so the really good way to setup that strategy session – I believe what Matt is alluding to – would be to just call us. Yeah. 713-592-6724.

 

Matt:                  Now it’s time for our ad.

 

Chris:                  No. The ads here. We’ll get to that ad really shortly. “From a contextual standpoint, the headline and body copy use of the targeted keywords–” so you wanna use those targeted keywords in your headline and body, “With schema markup, breadcrumb links to the article’s primary topical category, and the use of–” I’m just reading this ‘cause this is good stuff. “Contextual link to a related article all help a search engine determine the context of the article.” So again, if we’re talking about that middle tier wind energy project, and Google sees that well, if I go up higher contextually, then I’m talking about renewable energy, right?

 

Matt:                  The breadcrumbs. The breadcrumbs.

 

Chris:                  And if I go farther down, so links throughout that article, I can look at a wind energy project in Mexico or the US.

 

Matt:                  Or like a blog that has like related blogs that are related to it at the bottom.

 

Chris:                  Right. And you might even like go a technical angle– because that was projects. Maybe you could talk about the blades of renewable energy, right? In terms of wind energy there’s a lot of engineering that goes on in the blades, like a lot of engineering that goes onto the locations. And so you can break those down and that just creates really, incredibly relevant content and contextually, if you land anywhere in that content, you can get the information that you like.

 

Matt:                  Well then like jobs.

 

Chris:                  Yup.

 

Matt:                  Right? And then like other renewable energies and all these things that–

 

Chris:                  Compare and contrast and then– in fact, we’ll talk about this a little bit later. Like the people and things that you can mention in that context that could add value to those articles. Alright, so then you’ve got this great relationship. All that does– what it does is builds the site’s authority. And it is time for our sponsored ad.

 

Matt:                  Yes.

 

Chris:                  Alright, so we’re gonna make this fun. Have you ever tried to run a Facebook ad and it just fell flat? Have you? Have you? No new customers, all the design time, the money down the drain. Well here at eWebResults we major in the minor details of making Facebook campaigns successful, and that’s right to getting more clients for our customers. So I thought that was pretty cool actually, we major in the minor details, ‘cause it’s in the minor details when you gotta get everything right. And right now if you go to eWebResults.com/Case-Study – there’s a dash between Case and Study – you will see the exact Facebook campaign that brought one of our clients over $5,000 in new business. In this short video– that case study, not this short video. That case study.

 

Matt:                  Yes. The case study.

 

Chris:                  You will see the easy way to collect potential customer name, email, and phone number without a website. So you don’t even have to have a website. The simple two-step process to getting your ad in front of people who want to buy your services and how to get people to share, comment and like your post without bragging. And most importantly, ultimately, the results. All you have to do is go to eWebResults.com/Case-Study. Again, that’s eWebResults.com/Case-Study.

 

Matt:                  What a great sponsor we have there Chris.

 

Chris:                  This is a great sponsor.

 

Matt:                  That’s a wonderful sponsor. One of our first paid sponsors.

 

Chris:                  To learn how to build a successful campaign from start to finish. That is our sponsor. Thank you very much to our sponsors, we really appreciate it.

 

Matt:                  We appreciate you sponsoring our Christmas party.

 

Chris:                  And now back to our regularly scheduled content.

 

Matt:                  It’s scheduled?

 

Chris:                  “Smart content and smart SEO: mastering audiences and architecture.” Number 4, “Creating smart content,” right? So smart content can be created even without taxonomy in place. So he says smart content is targeted, optimized, always on, integrated– and I like this ‘cause I think a lot of people may not have put this in content in general, but profitable, right? You wanna make sure it’s profitable. This involves identifying the right keywords, and establishing an efficient workflow, and then continuously optimize to reach your company’s content and audience goals with that smart content. It is important to utilize semantic related keywords based on your primary keyword target. It’s very important.

 

“In addition to contextual, natural language words based on your primary keyword, consider adding real entities.” So this is pretty interesting. I like this, I kinda made some notes. “Such as related people, places, and things to help build the contextual authority while expanding the long-tail keyword opportunities your content could rank.”

 

Matt:                  So this happens a lot in social media as well, okay?

 

Chris:                  Yes.

 

Matt:                  Tons.

 

Chris:                  You picked up on that.

 

Matt:                  Well you see like H&R block, maybe you see Rosetta Stone. They can’t just keep talking about one thing. You know? They know that their audience, or their buyers, or prospects, love to travel. One etymology – I think it’s called – how words are formed. They like a lot of different things. And so you actually– when you run a social media campaign, you have to build out these other areas and that helps you build authority and also it gives you something to talk about besides selling, selling, selling your product.

 

Chris:                  Yup.

 

Matt:                  Yeah.

 

Chris:                  And so the example that I was thinking of. Again, if we go back to this wind energy, if you think about renewable energy and somebody who’s kinda spearheading renewable energy on our planet, right? Elon Musk.

 

Matt:                  Oh yeah.

 

Chris:                  So if you could tie, you know, your wind energy article and your renewable energy article, maybe Elon has said something about wind energy, right? So bring in quotes from him. I gave the example: say you’re a venture capitalist, you might wanna mention Shark Tank, right? Long-tail keywords where you could show up. In case of mentioning Shark Tank, you might wanna say, “Mention Mr. Wonderful,” right? And then also Silicon Valley, right? Because he mentioned people, places and things. Think we could call Shark Tank things, people: Mr. Wonderful, and places: Silicon Valley. You know, for venture capital.

 

Matt:                  Yeah, and Google actually has a semantic tool that you can play with to get ideas.

 

Chris:                  Yeah. Very cool. And then make sure you have calls-to-action, right? So that’s the important part of getting to profitability, you won’t get to profitability if you don’t have a call-to-action. You will just get content that gets lots of views.

 

Related– so this was about internal links and the importance of those in this point number 4, which is just creating smart content. Right? So you wanna have good internal links. “Related on-site links are a huge part of on-page smart content creation and building your website’s authority on the topics the site covers.” Again, we talked about a really good example of great authority– a website put together with great authority. By the way, that’s the logic that you really need to be putting forth and the effort when you’re deciding that you’re gonna go after a content strategy.

 

Matt:                  I mean, we talked about a couple clients that we have here internally that we’ve done this for, ranking on the first page. Just by doing that before even building a backlink strategy. So it’s very powerful, it’s strong, it works. Do it.

 

Chris:                  Can anyone say, “Knowledge Graph!”

 

Matt:                  Whoo!

 

Chris:                  Yeah. We just had one of our clients show up in the Knowledge Graph. Just today we were running around dancing, celebrating, it’s quite exciting. Alright, so internal links. “If done correctly, the related links that you do, add value to the audience, they increase time on site and page views per visit, and especially conversions.” Again, if you do it right. “Additionally, it’s ideal to place the links higher on the page and in the content itself, which emphasizes their importance to Google.” So again, if you’re talking about this wind energy and you want those projects, you think those projects have a lot of value, then you wanna make sure those projects are listed earlier. Maybe you think the technology has more value, depending on your type of business. Then you wanna mention the technology, the actually blade technology. Locate– how do you locate one and all of that good stuff.

 

Matt:                  Tax credits. All of that stuff. Contextual.

 

Chris:                  And it does say, “Be sure to use the keywords in the anchor text.” We will just say: be careful with that, right? Even if it’s on your own site, you just don’t wanna be plastering all over the– be leery of setting up like site-wide links and things like that.

 

Matt:                  Naked anchor text works great still.

 

Chris:                  Yup. Naked anchor text!

 

Matt:                  Whoo!

 

Chris:                  Let me avert my eyes. Alright, number 5 is, “Content architecture.” It’s a lot of what we’ve been talking about. It’s actually kind of the foundation of taxonomy, but “Building a website taxonomy can be an excellent first step in building your content architecture.” You can imagine from what we just described.

 

Matt:                  Yes.

 

Chris:                  “Be sure to use keyword targets in your UX naming conventions.” So in the menu structure, what are keyword targets? Make sure you’re using those keywords in that menu structure. Also ensure that you use breadcrumb navigation that is placed throughout your site. “Be sure to use schema markup as often as you can throughout your website and help provide signals to search engines as they crawl your website.” You were right Matt. Number 6, “On-site content Aggregation.” This is, “Ensuring that content titles and meta descriptions include your keywords targets helps you build the contextual relevancy of the category page.” And this is just about fundamental SEO, right?

 

“Simply create content aggregators that display based on page’s primary and secondary topical tags.” So we talked about tags, right? In the case of renewable energy, wind energy, and then projects and maybe technology. So what you could do is, if you end up with 8 or 10 technology pages, ‘cause you’re talking about how do you find the location of a wind farm? The technology behind having a wind farm offshore or onshore. You know, the efficacy, right? So how efficient is it? And how much maintenance does it take? If you get all these technical things in place, you find you have 10 separate from wind energy, you may wanna have a Wind Technology page, right? That ties together those tags.

 

Matt:                  For sure.

 

Chris:                  And that’s really what he’s talking about here. And this is a perfect– an example of on-site content aggregation is the “Related Posts” section of Search Engine Journal’s website.

 

Matt:                  So what I can tell you actually, there’s another Search Engine Journal article that’s, “SEO 101: what is semantic search engine and why do I care?” by Sergio Redondo.

 

Chris:                  Okay.

 

Matt:                  Killer article. Supports everything that’s said here. I recommend you go read it. I really think that article’s great and have referenced it a number of times, so check it out.

 

Chris:                  So that’s interesting ‘cause we’re now talking about a search engine article. Let me finish this article, and then we’ll kinda pull this up.

 

Matt:                  Ah, yeah.

 

Chris:                  And the conclusion is, “Smart content creation, paired with the development of your website architecture, tagging, content optimization, and internal link strategies, will produce a highly optimized website that will rank, convert, and delight your audience.”

 

Matt:                  I love that. I mean you gotta put a lot of thought into building a website, you can’t just start throwing it out there. And I mean it works when you really put the time in to do it right.

 

Chris:                  Absolutely. Punch in the face to you Michael Kirchhoff. Really great article, you can tag him @SEOTulsa. And so what I was saying is, it’s interesting ‘cause here we are talking, discussing a Search Engine Journal, and then you said, “Oh, there’s another Search Engine Journal article.”

 

Matt:                  Yeah?

 

Chris:                  I was actually looking statistically on our podcast, how many articles we reference, how many Search Engine Journal. It’s a predominance of Search Engine Journal articles, and then it turns out, December 12th

 

Matt:                  I mean, they’re an authority.

 

Chris:                  They are an authority.

 

Matt:                  They’re really an authority in the space.

 

Chris:                  Wouldn’t it be really cool if– well, the person who created this authority would probably be an authority as well.

 

Matt:                  Yeah, I would say so. Yeah. Yeah.

 

Chris:                  I think his name is Loren and he’s actually scheduled to be on our podcast.

 

Matt:                  Oh! Okay.

 

Chris:                  January 12th, so that’s Friday January 12th. Loren Baker is gonna be on our podcast. If you watch the podcast, there’s a screen right behind us. Actually one of our podcast listeners who’s connected on Facebook Live right now, Manny Oliverez, was once on this screen right here. He knows the experience. Now he can say he shared a screen with Loren Baker.

 

Matt:                  That’s pretty impressive.

 

Chris:                  That’s gonna be pretty cool. We’re excited about it.

 

Matt:                  And talking about predictions for 2018.

 

Chris:                  Predictions 2018. Alright, so that brings us to the end of the meat of our podcast. We just have a couple of things to wrap up. Really to wrap up 2017, right? It’s been a year of changes, a lot of amazing stuff. But just remember if you enjoyed this podcast, we do ask you to share it with three people. Maybe business owners, maybe people in the industry. Just let them know that you enjoy the podcast, that you listen to the podcast. And if you don’t like the podcast, well you’re probably not here ‘cause it’s the end of the podcast, you didn’t make it this far. Especially when we started talking about making the first part longer at the beginning of this.

 

If you are interested in growing your business with the largest, simplest marketing tool on the planet…

 

Matt:                  The internet.

 

Chris:                  Call eWebResults for increased revenue in your business, our phone number is 713-592-6724. Again, punch in the face to Mark Lynch hopefully Mark, you saw the last podcast, number 400. You are all over that podcast. So punch in the face to you. Everything you sent is absolutely delicious.

 

Matt:                  Yes.

 

Chris:                  Absolutely delicious.

 

Matt:                  It’s great, thank you so much.

 

Chris:                  If you have a referral, so that’s somebody who’s interested in any aspect of internet marketing, literally ‘cause every now and then we get like, do you do websites? Yes. Like that’s part of the process. Do you make Facebook ads? Yes! Do you do Instagram ads? Yes! Do you do Pinterest ads? Not yet. But we do everything else, right? And apparently we’ll be there soon.

 

If you have a referral, you send them to us. They pay their bill, we pay you. We have a really nice referral program in place. Please remember we were filmed live at 5999, West 34th Street, Suite 106, Houston, Texas, 77092. If you would like audio, video, or a transcript of this podcast, you can get it at eWebResults.com. This is the last podcast of the year. This has been an amazing year. It’s been an amazing year for our podcast. You guys have made this an amazing year. Thank you. You’ve also made us the most popular internet marketing podcast on iTunes.

 

Matt:                  Thank you.

 

Chris:                  Thank you so very much, we really appreciate it. Until the next podcast and next year. My name is Chris Burres.

 

Matt:                  Matt Bertram.

 

Chris& Matt:     Bye bye for now.

 

 



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