Make Your Video Content Relevant
2015-11-12 Podcast 299
Chris: Hi and welcome to the SEO Podcast Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.
Chuck: I am Charles Lewis, your Client Results Advocate.
Chris: Welcome to another fun filled edition of our podcast. This is Podcast number —
Chris & Chuck: 299.
Chris: This is one before 300.
Chuck: That’s like one after 298.
Chris: The Math is simple, and we’re doing it correctly. As always, we do have a tip from our previous podcast and that tip is: video content should be relevant, up to date and original, just like web content.
Chuck: Look, if you want to get your watch time up on any video, then you’ve got to make sure that what you’re actually presenting is relevant and makes sense to that user. If not, then they’re not going to stay.
Chris: Yeah, alright, let’s see. So please remember we are broadcasting from Houston, Texas and we are your friendly local neighborhood —
Chris & Chuck: Top Position Snatchers!
Chris: And our mantra is —
Chuck: Don’t be a douche.
Chris: Do not be a douche.
Chuck: It is not a good look.
Chris: No, it’s a bad look. Hey, we’ve got a great article today. We’re going to be talking about landing pages that you might need for —
Chuck: An event marketing. So let’s say you’re doing an event, we just want to give a quick punch in the face to Mark John and the good folks over at Search Engine Journal. He posted an article about “Landing Pages You Need For Event Marketing; Before, During, and After”. Great article, we’re going to dive into it in a minute.
Chris: Excellent, if this is the first time you’ve listened to our podcast, howdy, welcome!
Chris: You’ve joined the most popular internet marketing podcast on iTunes. If you’ve listened to this podcast, then you know what’s going to happen next or what’s not going to happen next because we did get more than 10 likes on our social platforms.
Chuck: What’s up. Yes, got a lot of Twitter activity.
Chris: And we did get a review. I was getting worried, I was like, down to the last 2 spots to look for a review and Boom!!!
Chuck: We got one on Stitcher.
Chris: So we’ll be covering that here in a second.
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Chris: And we would be happy to include that in what we do. And of course, go find a review but we’ll tell you how to do that in the next podcast. If you are a PHP genius or a WordPress guru, we’re probably looking for you. Go ahead and submit an audio resume 713-510-7846. If you’re interested in a free website analysis, guess who does ’em?
Chuck: Yeah. We do.
Chris: We do.
Chuck: And they’re free.
Chris: And they’re free. All you have to do is go to ewebresults.com and you will find the [0:02:41] [Indiscernible] button.
Chuck: Yes, click the free website analysis button, submit your site. Then dig this, after you submit your site, you’re going to get some follow up because we don’t want to just give you some random, off the wall, website analysis that you can go get for free anywhere, no. We’re going to get some follow up information from you first, like who are you going after, what type of results are you looking for. So that way, you can get an analysis that you can, even if you don’t use our service, you can take with you to implement or do whatever you need to do with it.
Chris: And get better results with what you’re doing.
Chris: Absolutely! I don’t think we have any Algo, right?
Chuck: No Algo Cats today.
Chris: Well, let’s just right into a little bit of news.
Chris: I’ve just got some kind of cool little piece of news, if this will work. Google is now allowing you to download regional maps. So this is interesting. Google has to ability, if you get a small enough map on your phone, this is at least with the Android device, you can take it offline, so you can save it for offline. So my wife from Panama, when I went to go visit Panama, I think I had to make like 4 sections to cover the whole country. But now you can download a region or have a region for offline, and the intent is not like the Houston area because you will have internet service, it’s pretty much everywhere but if you’re fairly rural and you’re between spots.
Chuck: You know they’re about to roll out 4 offline maps.
Chris: Oh wow! I didn’t know that.
Chuck: And that is coming, that’s coming.
Chuck: It’s necessary. It’s going to be necessary. I’m just not entirely sure how it’s going to work because you know, from my understanding, in order for GPS to be kind of accurate, you know what I’m saying, it needs to be connected, and if you’re offline
Chris: That’s not true.
Chuck: I know because I [0:04:21] [Indiscernible] and other things that aren’t necessarily connected, my car that has Navis online is just GPS.
Chuck: So from that perspective, I get it but there are so many other benefits to Google maps that I just feel like probably requires that sort of thing.
Chris: Well, think about it, wherever you might not have an internet connection, the benefits are irrelevant. So where is the nearest coffee shop, when you’re in the middle of North Dakota and there isn’t one near.
Chuck: Don’t matter. Yeah, 100 miles in either direction.
Chris: Just Keep driving, that’s what it says, just keep driving.
Chuck: Like I don’t know.
Chris: Well, I’ll let you know as soon as somebody tells me. Hey you know you’re in luck.
Chuck: We’re getting near one.
Chris: You’re in luck.
Chuck: I’m in luck.
Chris: You are in luck. So I know what your previous phone used to be, prior to Android.
Chuck: Yes, I was Blackberry.
Chris: All Blackberry.
Chuck: Yeah, I was team Blackberry.
Chris: And you know they released an Android version for Blackberry with the keyboard and everything.
Chuck: Yeah, I saw that.
Chris: Did you look at it?
Chuck: Man! I’m so passed the keyboard.
Chris: Oh it’s done.
Chuck: I’m so passed Keyboard. Remember when I was thinking the Blackberry because I was big on email.
Chris: You were used to it.
Chuck: And I needed the keys, I was against typing on the screen.
Chuck: And then between swiping and I have gotten really good at it so.
Chuck: Yeah, I think I’ll probably struggle on the Blackberry.
Chuck: Like why do you have keys.
Chris: You’d start swiping on the Blackberry and I’d be like that doesn’t work on the keyboard.
Chuck: Yeah. Too late Blackberry, like come on dude! This is 2015 and you’re supposed to tell me: dude, they’ve got the Blackberry Edge with something.
Chuck: Something that Android Apps can work on, then we would have been: oh. But yeah, you can come back with the keyboard.
Chris: Now, they did re-configure Android so that it’s a little more secure or whatever but most of the article was like, too little too late.
Chris: Hey, you know what? You’re watching gifts, so a lot of animated gifts on Facebook and so they’re coming out with, they’re calling it Scratch Real [0:16:18] [Indiscernible] where you can actually rewind it because some of them are kind of long and you’re like: oh, I want to go back, man! I’ve got to wait.
Chuck: The whole thing.
Chris: Actually comes back all the way around, so you can actually fast-forward and rewind on it. And YouTube Music.
Chuck: We talked about it
Chris: You’re a huge music guy.
Chuck: YouTube Music is huge.
Chris: It was YouTube Red, was 2 weeks ago.
Chuck: It was the subscription service.
Chris: Right, and then YouTube music, I don’t know when it came out, maybe it came out longer ago than I realized. I just found an article on it and I was like: oh, YouTube has music now. That’s cool.
Chuck: Yeah, you know, they’re trying to figure out. I like what they’re doing. On one hand, they’re letting producers of content versus musical videos, whatever it is actually get paid and receive royalty and commissions for what they put out.
Chuck: And then, it’s also giving them an opportunity to charge people for access to this content, whether it’s Music or Red or the streaming or whatever they’re going to do.
Chris: So this is actually a pro-tip because we bumped into this. We had one of our clients embedded YouTube videos on their webpage and ads kept showing up. So you go in there and it’s buried, but there’s somewhere where you can turn off ads.
Chuck: Uncheck the box.
Chris: So we unchecked it and then there was a message there saying: hey, there is proprietary content on this particular video and I was like, how is it proprietary, like she made it.
Chuck: Client made it.
Chris: And it turned out that the music that they used is actually copyrighted music and so, they have to run ads so they can reimburse or compensate the musician. I was like, ok, frustrating right? Because we’ve got to get them solved but it’s interesting.
Chuck: Informative at the same time.
Chris: If you notice that you’re seeing ads on your YouTube video, it may be because the music in the background —
Chris & Chuck: Is copyrighted
Chris: So that’s cool. You got some more news?
Chuck: Yeah, I’ve got some more news. So this one goes to Overstock.
Chuck: Remember Google has been making algorithm changes and so remember with the first set of changes, we saw Wikipedia kind of start to lose their ranking.