Making Sure Your Website Supports Your Type of Content – #SEOpodcast 245

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Chris Burres:               Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of E-Webstyle.

Charles Lewis:             Hi, I’m Charles Lewis, your internet marketing specialist.

Chris Burres:               Welcome back to another fun-filled edition of our podcast. This is podcast number 245. We are –

Charles Lewis:             Yup.

Chris Burres:               …broadcast live from –

Charles Lewis:             Live –

Chris Burres:               …Houston, Texas.

Charles Lewis:             Yes.

Chris Burres:               We go up on a lot of things. I think we should go Houston, Texas.

Charles Lewis:             Houston, Texas.

Chris Burres:               Ooh, that sounded good. [Laughter]

Charles Lewis:             I can actually dig it.

Chris Burres:               As always, there is a tip from our previous podcast and that tip is, “Make sure the type of content you have supports the type of site you have.” Meaning is it a lead generation, informational, e-commerce –

Charles Lewis:             Exactly. The problem is a lot of people had these ideas and they dive right in to website development and start publishing all this content, posting all these things but does not really consistent –

Chris Burres:               Right.

Charles Lewis:             …with what they all for the type of site you have.

Chris Burres:               And who they are targeting, yeah.

Charles Lewis:             Exactly. For example, maybe you provide tons of information, I don’t know, about health care and laws and rules and things like that but your site isn’t conducive today. Your site maybe filled with ads and different products and things like that you have to sell. Well, then your site is a little different from what you actually do.

And so, if indeed that’s the case, I will suggest you redesign your site, come up with the separate site then focus on those products. But whatever you do, make sure and this is key –

Chris Burres:               Right.

Charles Lewis:             …make sure that the product you’re offering if it’s information –

Chris Burres:               Right.

Charles Lewis:             …that your site is informational –

Chris Burres:               Right.

Charles Lewis:             …that people can download this information and that information is accessible on their mobile devices. And so, that way, you keep consistent on what you actually offer.

Chris Burres:               Yup.

Charles Lewis:             You don’t want any confuse sessions.

Chris Burres:               Yeah, you’re –

[Crosstalk]

Charles Lewis:             …shown up in your Analytics.

Chris Burres:               In the middle of – like I don’t know is this informational or is it sales, is it –

[Crosstalk]

Charles Lewis:             Why am I here?

Chris Burres:               There’s an ad – yeah. We – we call it the drop test and it comes from old print marketing. If you drop something on the floor, why would you pick it up? Right?

Charles Lewis:             Hmm.

Chris Burres:               And piece of literature marketing. And the same should be you’re your website. Pull –

Charles Lewis:             Yeah.

[Crosstalk]

Chris Burres:               …back – push your chair away from your desk –

Charles Lewis:             Uh huh.

Chris Burres:               …look at your website and say why – first two things, why would I want to interact with the site? And two, what do I want –

Charles Lewis:             Want to do –

Chris Burres:               …my user to do first.

Charles Lewis:             Exactly. And it’s kind of cool because we’ll be talking about content and things like that today. So, we’re going to that a little bit further.

Chris Burres:               Excellent. Please remember, we are your friendly local neighborhood top position snatchers –

Charles Lewis:             Yes.

Chris Burres:               …where our mantra is –

Charles Lewis:             “Don’t be a douche.”

Chris Burres:               It is not a good look. If you –

Charles Lewis:             Not a good look at all –

Chris Burres:               …can – Chuck has a device in his hand that has the ability to –

Charles Lewis:             To do exactly what I’m doing right now. I am tweeting. “What am I tweeting, Chuck?” It’s a good question. I’m tweeting hash tag – it’s right behind me, SEOPodcast. This is number 245. So, we want you to do the same but when you do, be sure to tag us in it @BestSEOPodcast, @ewebstyle, that way we can follow you back and network and do all of our social stuff.

Chris Burres:               And if you listen to our podcast, you know we ask you just to do three things when you get a chance. One of them has three steps. Go on to iTunes. Create an account. Write a review.

Charles Lewis:             Write a review.

Chris Burres:               If you choose to, send an e-mail, podcast@ –

Charles Lewis:             e-webstyle.com.

Chris Burres:               Let us know that you just wrote a review. We’ll make sure to get that on air. Actually, I’ve got –

Charles Lewis:             Yup.

Chris Burres:               …like four iTunes reviews today. You notice no tear –

Charles Lewis:             Yeah, I noticed no tears.

Chris Burres:               Pretty good –

Charles Lewis:             I’ve noticed there are no tears.

Chris Burres:               I was hoping because, you know, after coming off for a week a little bit of sun.

Charles Lewis:             [Laughter]

Chris Burres:               This – did hurt to get a tattoo after all of that. Next, you can go to our G+ Local Page.

Charles Lewis:             Yeah.

Chris Burres:               If you’re in SEO, you know how valuable that is. Please write us a review. We’ve made it incredibly easy to get to – I don’t even know what that was.

Charles Lewis:             [Laughter]

Chris Burres:               To get to our G+ –

[Crosstalk]

Charles Lewis:             …waterfall kind of –

[Crosstalk]

Chris Burres:               [Laughter] Over battling brook. [Laughter]

Charles Lewis:             [Laughter] Yeah, all of that.

Chris Burres:               A lot of battling. To get to our G+ Local Page, all you need to do is go to e-webstyle.com/ –

Charles Lewis:             GooglePlus.

Chris Burres:               Or / –

Charles Lewis:             Google+.

Chris Burres:               Or / –

Charles Lewis:             GPlus.

Chris Burres:               Or / –

Charles Lewis:             G+.

Chris Burres:               All of those will get you to our –

Charles Lewis:             Yes.

Chris Burres:               …G+ Local Page. We ask you to do three things –

Charles Lewis:             Three things –

Chris Burres:               …on that page.

Charles Lewis:             When you get to our G+ Page, first thing to do, leave us a 5-star review and when –

Chris Burres:               Yeah.

Charles Lewis:             …you do that then put us in a circle and also give us a +1.

Chris Burres:               Yup. +1 that page. Next, we have a Stitcher. Get on to our Stitcher –

Charles Lewis:             Yeah.

Chris Burres:               …page. Write a review. You know better how to do that than us.

Charles Lewis:             [Laughter]

Chris Burres:               Really – yeah.

Charles Lewis:             Yeah.

[Crosstalk]

Chris Burres:               …go do that today.

Charles Lewis:             …download –

Chris Burres:               Yeah.

Charles Lewis:             Yeah.

Chris Burres:               I have – actually, I have it on my phone and I’m sure it has to be done from your phone. That’s just a – a guess. Look, there are lots of different ways. The other thing that you can do is just follow us.

Charles Lewis:             Yeah.

Chris Burres:               And there’s a lot of ways to do that. Facebook.com/ –

Charles Lewis:             ewebstyle.

Chris Burres:               twitter.com/ –

Charles Lewis:             ewebstyle.

Chris Burres:               youtube.com/ –

Charles Lewis:             ewebstyle.

Chris Burres:               Instagram.com/ –

Charles Lewis:             ewebstyle.

Chris Burres:               All of those, you can keep track of the latest trends, things, us –

[Crosstalk]

Charles Lewis:             Keep on with us where we’re posting or we’re tweeting the latest podcast, new information, tips, all kinds of stuff.

Chris Burres:               And it’s a great way to share with us like we’ll be answering a question today from Facebook –

Charles Lewis:             From Facebook –

Chris Burres:               So –

Charles Lewis:             Yeah, that’s a great way to – get in contact.

Chris Burres:               If you are a PHP expert or a WordPress expert and want to work with world-class experts, that’s three experts –

Charles Lewis:             Uh huh.

Chris Burres:               …all you got to do is submit an audio resume, 713-510-7846.

[0:05:00]

                                    We do have a referral program. You send an SEO client to us, they pay us, we pay you.

Charles Lewis:             Kind of simple.

Chris Burres:               If you are looking for a free website analysis, maybe struggling with a client, let us know. Just go to our website, e-webstyle.com. On that website, you will find a form somewhere. And now for one of our favorite segments, it’s the Algorithm Cataclysm.

Charles Lewis:             Cataclysm. [Making Sound]

Chris Burres:               [Making Sound] Oh, yeah.

Charles Lewis:             Yeah, that –

[Crosstalk]

Chris Burres:               That –

[Crosstalk]

Charles Lewis:             I know. That’s – man –

Chris Burres:               You got to be careful.

Charles Lewis:             …that’s a real cataclysm.

Chris Burres:               [Laughter]

Charles Lewis:             For real, for real. And so, cataclysm’s earthquake for those who understand –

Chris Burres:               Yeah.

Charles Lewis:             …the whole vibration –

Chris Burres:               Yeah.

Charles Lewis:             …mid wave, yeah.

Chris Burres:               [Laughter]

Charles Lewis:             A lot of Algo Cat today, a lot of Algorithm Cataclysm, a lot of things that happened in the last couple of weeks. So, we missed it a couple of weeks, you know.

Chris Burres:               Yup. That’s right.

Charles Lewis:             So, hi to those who ain’t see me in a while –

Chris Burres:               Right.

Charles Lewis:             …we’ve been gone. We did 244 two weeks ago.

Chris Burres:               Yup.

Charles Lewis:             And so, yeah, we’ve missed one.

Chris Burres:               By the way, our podcast are getting caught up. We think that we’ll be broadcasting on Friday, publishing on Monday or Tuesday –

Charles Lewis:             And now it will be –

Chris Burres:               …in the next three weeks or so. So –

Charles Lewis:             Yeah. So, we are almost there. But yeah, so a lot of Algo Cats. So, let’s do the most important one first.

Chris Burres:               Yup.

Charles Lewis:             So, Google announced the other day that SSL protect the sites –

Chris Burres:               Okay.

Charles Lewis:             …sites that on a secure site there will get a minor ranking boost. They –

Chris Burres:               Wow.

Charles Lewis:             …feel that it’s in that important. A matter of fact, the statement from the webmaster blog was that – they said the signal isn’t stronger that having great content but wanted to strengthen the signal to encourage website owners to switch from HTTP to HTTPS to keep everyone safer on the web.

Chris Burres:               Interesting.

Charles Lewis:             So, they’re changing algorithms to improve – they’re adjusting the algorithm update to help, you know, further promote a safer internet. And so –

Chris Burres:               Did they say how much – how many –

[Crosstalk]

Charles Lewis:             …small –

Chris Burres:               …1% –

Charles Lewis:             Yeah.

Chris Burres:               Yeah.

Charles Lewis:             That’s what they said but I mean –

Chris Burres:               That’s cool.

Charles Lewis:             Yeah. I thought it kind of –

Chris Burres:               Don’t know on a general website how SSL is that important.

Charles Lewis:             Yeah. I don’t understand the need –

Chris Burres:               For –

Charles Lewis:             …for it for a second –

Chris Burres:               Yeah.

Charles Lewis:             …unless these transactions happen. Their transactions –

[Crosstalk]

Chris Burres:               Yeah, that’s a no brainer.

Charles Lewis:             …by default. You should –

Chris Burres:               They should just block anyone who accepts transactional details not in an SSL.

Charles Lewis:             Exactly.

Chris Burres:               That makes sense. I don’t – anyway –

[Crosstalk]

Charles Lewis:             So, interesting. So, I think –

[Crosstalk]

Chris Burres:               …so do you think we should change our website to SSL?

Charles Lewis:             I think I’m going to update our Analytics on the date that that algorithm was released and then monitor and see –

Chris Burres:               That’s a great idea –

Charles Lewis:             [Laughter] And then, you know –

Chris Burres:               Little flag.

Charles Lewis:             …yeah, we’ll flag it. Annotation is what that’s called. I actually started to talk Analytics today.

Chris Burres:               Right.

Charles Lewis:             We’ll do that one next week.

Chris Burres:               Okay.

Charles Lewis:             But yeah, I’ll do that. And –

Chris Burres:               Right.

Charles Lewis:             …we’ll kind of see and I’ll – frankly, I’ll do it for some of our larger clients with –

Chris Burres:               Yup.

Charles Lewis:             …multiple pages like the –

Chris Burres:               Right.

Charles Lewis:             …you know, we’ll kind of see how it goes. And maybe necessary.

Chris Burres:               Yeah.

Charles Lewis:             Another algorithm update, this is kind of for mobile. So, if you have Adobe Flash –

Chris Burres:               Okay, yeah.

Charles Lewis:             …on your website –

Chris Burres:               Yeah.

Charles Lewis:             …and you do a search on your mobile device, a Google search, next to the results page, next to that listing on the results page, Google is going to put a notification, “Hey, this site might not work on your device.”

Chris Burres:               Wow.

Charles Lewis:             That’s not what you want to see.

Chris Burres:               Yeah.

Charles Lewis:             Even if you have the perfect answer, the perfect product, the perfect restaurant, the perfect location that people are looking for on a mobile device, I won’t click. They won’t click. Nobody will click –

Chris Burres:               So, this is –

Charles Lewis:             …if there is a message that says this might not work.

Chris Burres:               Might not work, yeah. I mean you may click after you click all of the other ones –

Charles Lewis:             [Laughter] Exactly.

Chris Burres:               …right? Like ooh, no information, no information. Let me try this one. I’m just wondering, so we used to on flash websites in the early days of mobile growing, we would just have it go to a mobile website if we were –

Charles Lewis:             Right.

Chris Burres:               …in a mobile –

[Crosstalk]

Charles Lewis:             …version that was no flash.

Chris Burres:               So, is Google traversing that? So, does Google mimic being a mobile device so that when it crawls your webpage, it gets put to the mobile version then it wouldn’t have flash on it. Like we just would remove flash or put a static image or something more simple –

Charles Lewis:             Uh huh.

Chris Burres:               …in that case. So, I’ve never known that Google has web crawlers that pretend to be with desks work stations and pretend to be mobile devices.

Charles Lewis:             Well, I think the results are just being displayed off of the device –

[Crosstalk]

Chris Burres:               The default pages, yeah.

Charles Lewis:             So –

Chris Burres:               Yeah, so I don’t know. Interesting. If they did it right and they tend to do things right, they should have like two crawlers or one crawler that does two things. If it mimics being an Android or an iPhone device, it would go one place and –

Charles Lewis:             Uh huh.

Chris Burres:               …if it mimics just being a crawler, it would go to another place.

Charles Lewis:             Yeah.

Chris Burres:               Another argument for responsive design –

Charles Lewis:             Exactly.

Chris Burres:               …if they’re not doing that.

Charles Lewis:             Exactly because responsive kind of – unless you use flash in responsive then –

Chris Burres:               Well, then you just – then it doesn’t matter if they went mobile or not. You’re just –

Charles Lewis:             You suck –

Chris Burres:               …you got to –

Charles Lewis:             Yeah –

[Crosstalk]

Chris Burres:               …label next to –

Charles Lewis:             …make some changes. [Laughter]

Chris Burres:               …your site may not be this site, may not be visible on your device.

Charles Lewis:             Uh huh. So, last algo update, this one was late July. They knew – this one got a name, another bird.

Chris Burres:               A bird?

Charles Lewis:             Pigeon.

[0:10:00]

Chris Burres:               Pigeon.

Charles Lewis:             Google Pigeon.

Chris Burres:               Ooh. So, we got – what do we got? The –

[Crosstalk]

Charles Lewis:             Penguin?

Chris Burres:               …Panda smack down –

Charles Lewis:             The Penguin?

Chris Burres:               …pooped on by – no –

[Crosstalk]

Charles Lewis:             Panda smack down.

Chris Burres:               Punch by Panda –

Charles Lewis:             Pooped on by the Penguin.

Chris Burres:               Pooped in – maybe we got to do Penguin smack –

Charles Lewis:             [Laughter]

Chris Burres:               …right? And Pigeon pooped because Pigeons –

Charles Lewis:             They –

Chris Burres:               …pooped –

[Crosstalk]

Charles Lewis:             …pooped on people, yeah –

[Crosstalk]

Chris Burres:               So, it’s the –

[Crosstalk]

Charles Lewis:             …if you get pooped –

[Crosstalk]

Charles Lewis:             So, the Google Pigeon update really improved the visibility of directories. And so now, when you do a search, you will see more Yelp listings. You will see more –

Chris Burres:               Okay.

Charles Lewis:             …different Yelp, not Yelp, YP is what I meant to say –

Chris Burres:               Right.

Charles Lewis:             …YP listings and other directories related to whatever industry it is that you’re searching. So, maybe you’re in real estate.

Chris Burres:               Okay.

Charles Lewis:             Kind of sucks for those people who are independent real estate agents who maybe have their own site because you will get outranked by Trulia and Zillow –

Chris Burres:               Right, right –

[Crosstalk]

Chris Burres:               …right.

Charles Lewis:             …and all this other guy who is already almost impossible to kind of outranked –

[Crosstalk]

Chris Burres:               Right, right.

Charles Lewis:             …those are essentially directories.

Chris Burres:               Right, right.

Charles Lewis:             And they will outrank you. And so, the Pigeon update improved visibility of directory. So –

Chris Burres:               Interesting.

Charles Lewis:             …I thought that was kind of interesting.

Chris Burres:               I’m guessing internal pages of directory. Well –

[Crosstalk]

Charles Lewis:             That’s my assumption as well.

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AUTHOR: Jay Gaura
2 Comments
  • Avatar

    Every website needs SEO because through SEO you can generate lead because most websites are made for the business purpose. SEO backbone is content and for doing successful SEO you must publish quality content on the website.

    July 21, 2017
    • Avatar
      Albert Joseph

      I agree with the word that content is the backbone of SEO, We are working in SEO Content Writing company and I know the value of content in SEO. Quality content is not only required on the website however it also required on backlinks of a website.

      July 21, 2017

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