Promote One CTA on Landing Pages
2015-01-15 Podcast 306
Chris: Hi and welcome to the SEO Podcast Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of the eWebResults.
Chuck: I am Charles Lewis, your Client Results Advocate.
Chris: Welcome back to another fun-filled edition of our podcast, this is podcast number —
Chris & Chuck: …306.
Chris: You would see that if you are actually watching this podcast instead of just listening, but, we’ll tell you how to do that in a little bit. As always, we have a tip from our previous podcast and the tip is promote one CTA and have prominent info displayed above the fold on landing pages.
Chuck: Anytime you’re using a landing page, that means you want somebody to take a really specific action, so give them 1 CTA, push them to take that 1 action, you’ll have a higher chance for a conversion.
Chris: Conversions! Alright. Please remember we were filmed live here or broadcasting live here in Houston, Texas, and we are your friendly local neighborhood —
Chris & Chuck: …Top Position Snatchers.
Chris: And our mantra is —
Chuck: …Do not be a douche.
Chris: Don’t be a douche. Hey we’ve got a great article to discuss today.
Chuck: I’m going o give a punch in the face to Alexander Kesler, he says “5 Conversion & Experience Optimization Techniques that You Can’t Afford to Overlook.” 5 of them, so we’ll dive in and reach 5 and see what we think about it.
Chris: We’ve got lots to add to those. If you’re in a position to, have some sort of mobile device, or maybe even a computer that enables you to tweet, what should they tweet?
Chuck: First off, if you’re watching, you know what to tweet, it’s behind me #SEOPodcast, this is number 306. Make sure to tag us in it, @BestSEOPodcast @eWebResults, that way we can follow you back and do all of our social networking stuff.
Chris: Alright, if this is the first time you’ve listened to the podcast, howdy?
Chuck: Howdy, welcome.
Chris: Welcome to the podcast, we’re glad you joined us.
Chuck: Glad you came. We appreciate you for joining.
Chris: We’re going to get into some good information, after the potatoes, we’ll get into the meat.
Chuck: Side dishes first.
Chris: If you’ve listened to this podcast before, you know what is not coming next, we actually had 51 likes on one of our pages.
Chuck: I know!
Chris: Which one is that?
Chuck: Punch in the face to Daniel. Our new Content and Marketing person who wrote some awesome posting and it went viral. So that’s what’s up.
Chris: Punch in the face to Daniel. So the way it normally works is we would describe to you how you could leave a review. If we get a review and more than 10 likes on any one of our social media platforms.
Chuck: Facebook, Twitter, Instagram, whatever it is.
Chris: Then we’ll skip it, we’re skipping it today. What we will say is, we’d like you to shike us.
Chuck: Yeah, shike us, that’s share and like everything we do.
Chris: And the places you can do that are say, I don’t know, YouTube.com/–
Chris: All of those are places that you can shike us in some way or another. What else do we have here? I got out of spot here. If you are a PHP genius or a WordPress guru, we’re probably looking for you, please submit an audio résumé.
Chuck: Call us.
Chris: 713-510-7846. We do have a free website analysis, you can get that free website analysis on our website, eWebResults.com, you will find it, we make it quite easy to find it. We have a new look and feel kind of.
Chuck: It’s on the way.
Chris: It’s on the way.
Chuck: I’ve seen the markups, we’ve been hammering it out internally, I think you guys are going to be pleased. So matter of fact, those who happen to go check out our site, look at it, because understand we’re about to roll out a new one pretty soon, and I’ll be coming back to you guys, looking for some feedback.
Chris: Absolutely. We got any Algo Cats today?
Chuck: We’ve got an Algo Cat today.
Chris: We do.
Chuck: Yes. Algorithm Cataclysm. This is huge, like 9.7 rector scale, this is big.
Chris: It is time for the favorite segment of this show, the —
Chris & Chuck: …Algorithm Cataclysm pffttt…
Chris: Oh that special effect.
Chuck: You’ve got to be here to see that.
Chris: [0:03:40] [Indiscernible]
Chuck: So dig this, so we already know about Panda, right?
Chuck: For those who don’t recall or don’t remember or don’t know, Panda algorithm update was an update that Google rolled in specifically targeting low quality pages, pages that had thin content, duplicate content, bad content and things of that nature, the Panda algorithm was purposed to get those kind of pages out of the Google index. And then there was a lot of people who had bad content, algorithm rolled out, they lost their ranking.
Chris: They dropped off of the face of Google.
Chuck: Luckily, if they were able to fix that content issue by the time the next Panda refresh happened, then they got their ranking back. Well, Google took it a step further 2 weeks ago, and officially made Panda part of the core ranking [0:04:24] [Indiscernible]
Chris: Ongoing algorithm.
Chuck: So now it’s always running. What does that mean? That means for you, for us, and anybody else out there creating web content, make sure your content is not duplicated, make sure that your content is original, relevant, make sure that–
Chris: …it’s thick.
Chuck: Exactly, not thin pages, make sure you have multiple types of media in that content where possible. Like, I don’t know, 600-700-800 word, videos, images, that sort of deal. So that way, your pages won’t be penalized, that way you actually have a higher ranking, and more importantly, the people who find those pages can actually engage with you more. Panda is running full time, fix your content.
Chris: Nothing worse than landing on that page with thin content, you’re like okay, where else do I go.
Chuck: That sucks, it’s a bad experience. Exactly!
Chris: Also drives bounces. Alright, so I do have a little bit of news, I just thought this was interesting, I think Obama passed a bill or something for 4 billion in funding for self driving cars, so pretty cool, that’s pretty smart.
Chuck: It makes sense, it’s coming, Google’s working on it, Nixon’s working on it, these guys are already in development, why not.
Chris: They support it. And remember a couple of podcasts ago, we talked about how Google was upset that California said all self driving vehicles have to have the ability to control the vehicle, and Google was all upset about that, and it turns out their own data supports that they needed it.
Chuck: Of course it did, data doesn’t lie, numbers never do.
Chris: So they’re like some 13 incidences in all this time, right? So it’s a lot of time, there wouldn’t have been that many accidents, but 13 times where the driver took control. Some number of times.
Chuck: Just stopped an accident.
Chris: Just because they felt it was unsafe, and then they run analysis. So they run one of those scenarios and in 3 of those cases, that would have caused an accident, right?
Chuck: So note to self, vehicle needs live driver.
Chris: They did say that a 2 of them would have been cones and a couple of them would have been more serious.
Chuck: Cone is there to implement what could be serious, so I would take that as all of them. If you hit the cone, then that could have been a person.
Chris: Let’s put it this way, if they all were just cones, I’m a little unsure about the ability to tell the difference between a cone and a short person or child.
Chuck: I just know cones, my daughter plays AU Ball, you go around the cone. If you hit the cone, you start over.
Chris: You start over. This is just the last pieces of news I’ve got. You know everybody is switching, one to complex fluorescent and then to LEDs, because there’s so much more energy efficiency and it’s so great that we have universities out there because I would have said great efficiency, we do need to do anything with it. MIT has actually come out with incandescence that are as efficient as LEDs. It’s pretty amazing.
Chris: Pretty amazing stuff.