#SEOPodcast286 – Pursue Positive Reviews
Chris: The only thing that I’m not looking at reviews for is something that I’m re-buying.
Chuck: Exactly. I’ll probably use the review the first time. If it’s something that’s on auto order or something —
Chris: Or maybe in a store, you’re in a store. They get you with that Instant Buy which is why you should never go to stores anymore.
Chuck: You review them online first.
Chris: And, yeah, you buy something. Yeah.
Chuck: One of the things I’ll add to this is pursue positive reviews. There are certain things you can do. You could hire a company like us, and we’ll proactively go and get them for you. Or you may want to do something that may be a little less aggressive, and just include review links in your newsletter. Or maybe in various certain emails, just ask for it, certainly. Whatever you do, you have to get your reviews up. I’ve always said this. I’m going to stick to it. I believe that reviews are becoming equally as important as back links. So, you want to get your reviews up.
Chris: Yeah, absolutely. Hey, just a little trick. We’ll share a little bit of what our process looks like from, we call it, CSSR which is Customer Service Survey and Reviews. Basically, our customers will give us a number of clients. Hopefully they’ve had positive experiences already. We’ll call those clients of our clients and ask them three survey questions. If it looks like that client had a good experience, we’ll ask them if they’re willing to write a positive review and then we’ll send them away to do that.
Then we get their permission to follow-up seven days later. That’s really important because they’re not going to do it, and you’re getting their permission. We’ll follow-up and see if they’ve done it and then give them other guidance. “Hey, can I walk you through that right now,” whatever. It’s a very proactive way of getting reviews and it’s just doing really good.
Chuck: And more importantly, you’re just getting those survey questions because let’s say they didn’t have a great experience. They say, “You know what? This sucked, that sucked, and this sucked.” Well you’ve just prevented a negative review, and we give that owner a good opportunity to contact that person, follow-up and fix it.
Chris: Get it straightened out.
Chuck: Get it straightened out, definitely. Number four.
Chuck: He says, “Business address/location is the primary piece of information sought by local searchers.” Duh. Business address and location are the primary pieces of information sought by local searchers. He goes on to say, “It’s just as important to make sure you’re including key contact information everywhere on your website and your social profiles.”
He’s right. At the end of the day, it’s a consistent name, address and phone, consistent.
Chuck: Not everywhere but everywhere everywhere.
Chris: It is everywhere.
Chuck: Everywhere, everywhere, everywhere.
Chris: Not most places.
Chuck: Website, Yelp, Foursquare, Google+, Bing Places, Yahoo Places, Twitter, Facebook, Instagram, everywhere, the same, down to the suite, down to parenthesis with your phone number.
Chris: We’re talking programmer same.
Chuck: Everywhere. We’re talking about hashtag #verbatim.
Chris: Everywhere and exactly the same.
Chuck: Is important.
Chris: Hopefully we hammered that home. We’re not doing that as a shtick. We mean everywhere exactly the same.
Chuck: Number five. Hopefully they got that.
Chuck: Eighteen percent of local mobile searches lead to a sale within one day. Read that again.
Chris: Wow, 18%? Holy smoke!
Chuck: Yeah, so that’s almost 1 out of 5, 18% of local mobile searches. He’s right. Why? Because on a mobile device, for a local search, this is a purchasing intent.
Chris: I’m on my way. I’m in the car. Where do I go to get this?
Chuck: Which makes sense because the previous one said 50% of those lead to an in-store purchase. Exactly, anytime I’m local mobile, yes, I’m looking to make this purchase.
He goes on to say, “One in three smartphone searches is occurring immediately before a consumer visited a store and that 15% of the in-store activity involved product or price comparison searches.”
Chris: Fifteen percent. So, one is I need to get there.
Chuck: And then once I get there, now, let me compare these things, which is still purchasing intent. I’m just getting qualified information before I spend my money.
Chris: Making sure I’m buying it at the right spot.
Chuck: At the right spot and the right one because now that I’ve gotten here, there may be four or five different brands. Now I need to compare which one of these do I want to get? So that’s when —
Chris: Of course.
Chuck: Yeah. That’s when your site needs to — especially if you’re in a competitive market and your product is placed right next to your competitor’s in some retail establishment, that’s when you site needs to have reviews. That’s when your site needs to have great product images. That’s when your site needs to have video.
Because once 15% of these people are doing this comparison, they’re searching, they’re going to find it, and when they find it, you want to quickly help them make that decision that they have the right product on hand. The only way you can do that is, like you said in the previous one, reviews and having images and videos so people can make their decision.
Oh, last thing I want to say about that. This is a good reason why you want to add re-marketing because these people are leaving. These people are searching. You may not want to run a standard re-marketing displayed in their work. Instead, you may want to run your re-marketing inside the Play Store, inside YouTube videos.
Why? Because these people are doing a local mobile search, so while they may not be visiting your site or while they’re out shopping and driving and doing whatever, I guarantee you, they’re probably going on some app, they’re playing some game, they’re watching some video, they’re on some social network and if you’re running re-marketing ads, that’s when you say, “Oh, I did need to go buy that.”
Chris: “I almost forgot.”
Chuck: “I almost forgot. I need to go buy that and pick up that thing that I’m going to search for when I get there.” Number six and this is the last one.
Chuck: He says, “50% of mobile users prefer a mobile browser to a mobile app.” Interesting. 50% of mobile users —
Chris: Only 50.
Chuck: — prefer a mobile browser to a mobile app. I was surprised with that. I thought it would be higher as well. He goes on to say, “Brand-new research from BrightLocal reveals that half of mobile users prefer using mobile Internet browsers to mobile apps.” And I get it. We’ve had people come to us trying to build apps. After we’ve dusted what they’re trying to do, “We need an app,” you just need a mobile site.
Chris: Yeah, that works well.
Chuck: That works well.
Chris: Optimized for the stuff you want them to do.
Chuck: That’s all you really need. What we’ve learned is that a lot of times, he’s right, people want the browser experience. They wouldn’t have to go download something and install something and then run it and then be connected to some WiFi to use it. Sometimes they just want to be able to pull up your site and find this information I need and navigate easily and then leave.
So, be cautious on app development. If it can’t be accomplished on your site then —
Chris: What the hell are you doing?
Chuck: It’s rare that you may actually need an app for what you’re trying to do. So, man, punch in the face to Jayson DeMers, Six Local SEO Stats Every Online Marketer Needs To Know, great article. We’ll post it on Facebook later.
Chris: By the way, we did just say you probably don’t need an app while we’re about to launch our app, so.
Chuck: Yeah, but, see, this app will allow you to get this video podcast a lot faster, allow you to get access to the audio, allow you to get a notification with our tip. Those are things that will be easier to do on your mobile device than it will be to do on a desktop.
Chuck: So from that perspective, makes sense.
Chris: Makes sense. All right. Do we have — we do have blank stare news.
Chuck: I do have some blank stare news.
Chris: You’ve got some too. Here’s the first blank stare.
Chris: So, with Google My Business, when you’re looking at the map that’s right next to Google My Business, there is actually no — I found the link actually today, but it’s over on the left under the listing of the business for street view. You know how it’s usually on the bottom right where the yellow dude —
Chuck: Yeah, where the icon is.
Chris: — yellow dude over there and he flips and flops and then he lands there and you see street view? You’ve got to press a separate button. It’s in a different place, and it opens a different browser.
Chuck: Window, yeah. I’m a little disappointed in that algorithm change because — that’s up.
Chris: Yeah. We can keep the audio going.
Chuck: — because they got rid of the [0:30:06] [Indiscernible] and when they did that, they also removed some other options. That just sucked.
Chris: Yeah. Our broadcast just stopped, so we will be starting the broadcast again assuming that got recorded.
Chuck: My last blank stare was Yahoo testing Google Ad that literally on certain searches, they’re showing Google Ads instead of their regular paid ads.
Chris: Wow, probably more accurate, more relevant.
Chuck: Just saying, like, really? That’s why you restructured your deal with Microsoft? Which podcast was about that? Two podcasts ago. So, that’s my blank stare.
Chris: Cool. All right. Let me get my little document here. Remember, if you’re looking to grow your business with the largest, simplest marketing tool on the planet –
Chuck: The Internet.
Chris: Call E-Webstyle for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, so somebody who’s interested in Internet marketing, you send them to us, they pay their bill, we send money back to you. It’s how a referral program works.
Remember, I am broadcasting the Creative Biz Ideas radio show. You can find it, creativebizideas.com. It’s on Blog Talk Radio. That is on Mondays, from 7:30 to 8:30 Central Standard Time. And this was filmed live at 5999 West 34th Street Suite 106 Houston, Texas 77092.
We are the most popular Internet marketing podcast. That is because of all of you, thank all of you for being great listeners and fans, and punch in the face to all of you. Reach out to us. We’d love to hear from you. Until the next podcast, my name is Chris Burres.
Chuck: Charles Lewis.
Chris: Bye-bye for now.