SEO Myths Debunked – #SEOpodcast 242

Charles Lewis:             Really?

Chris Burres:               Yeah, not for like spine purpose they say and what they’ve done to try to alleviate me of these concerns is they’ve made available, the code that collects data –

Charles Lewis:             Uh huh.

Chris Burres:               …so that people can actually review it –

Charles Lewis:             Read, oh –

Chris Burres:               …and know what it’s collecting –

christian louboutin outlet uk, ralph lauren italia shop line,cheap louis vuitton handbags,cheap michael kors handbags,prom dresses australia

[Crosstalk]

Charles Lewis:             …excellent for Hacktivist in –

[Crosstalk]

Chris Burres:               Yeah. Yeah, yeah, exactly –

Charles Lewis:             [Laughter]

Chris Burres:               …for hack – here, come hack our Chicago light post.

Charles Lewis:             Light post and – really? Chicago?

Chris Burres:               Yeah.

Charles Lewis:             Well, I guess this is kind of what’s up, maybe.

Chris Burres:               Yeah.

Charles Lewis:             I mean does it – will it help with crime? And – [Laughter]

Chris Burres:               And so, their logic is if they can figure some things out like –

Charles Lewis:             Helping people –

[Crosstalk]

Chris Burres:               …health –

[Crosstalk]

Chris Burres:               Right? So, they might be able to identify this region of Chicago has a lot more because, you know, medical records are very – you know, The Federal –

Charles Lewis:             Uh huh.

Chris Burres:               …Government requires in very detailed medical records. And if you can identify that this area of a city is showing some cancer or something and you know the pollution in that area and temperature –

Charles Lewis:             Is high, okay.

Chris Burres:               …and stuff like that and you can –

Charles Lewis:             I can see how you can –

Chris Burres:               I mean it’s Big Brother-ish, you know –

Charles Lewis:             Big Brother-ish, big data –

Chris Burres:               …and Big Brother is –

Charles Lewis:             …definitely going to be worth mining in to it –

Chris Burres:               Yeah.

Charles Lewis:             …with more information.

Chris Burres:               Yeah and I doubt that they’re going to close down – the lamp post. Now, that you know there is one guy who’s going to go around and decide that it’s going to be a good idea to take this down –

Charles Lewis:             Yeah.

Chris Burres:               …and [Laughter] they’re going to go to Federal prison for trying –

[0:15:00]

Charles Lewis:             Yeah.

Chris Burres:               …it.

Charles Lewis:             Or some teenager –

Chris Burres:               Or something –

Charles Lewis:             …who feels like lamp posts are great targets for sling shots.

Chris Burres:               Yeah.

Charles Lewis:             [Laughter]

Chris Burres:               Yeah. There – you’re suggesting they’re not? [Laughter]

Charles Lewis:             Just saying, you know.

Chris Burres:               Alright, that is the potatoes of our podcast. It is time to get in to the meat of our podcast. Chuck –

Charles Lewis:             Yes, so –

[Crosstalk]

Chris Burres:               …take it away.

Charles Lewis:             …get in to the meat –

Chris Burres:               Do we have any more punches in the face or anything?

Charles Lewis:             Oh, yeah, we do have a couple of PITFs, PITFs. This PITF –

Chris Burres:               PITF.

Charles Lewis:             …right here –

Chris Burres:               PITF.

Charles Lewis:             …goes to @InversionPoint and they tweeted out, “#SEOPodcast…” They were looking at 232 “…@BestSEOPodcast @ewebstyle, another relevant valuable and entertaining episode.”

Chris Burres:               Ooh, relevant, valuable –

Charles Lewis:             Valuable –

Chris Burres:               …and entertaining –

Charles Lewis:             …and entertaining –

Chris Burres:               …podcast.

Charles Lewis:             …episode.

Chris Burres:               I love it.

Charles Lewis:             Yeah, yeah. “Don’t miss this.” So, punch in the face to –

Chris Burres:               PITF.

Charles Lewis:             …@InversionPoint. And I’ve got the other Bing news. You know, Bing turned five years old this month.

Chris Burres:               Five, wow.

Charles Lewis:             Five years old this month. So –

Chris Burres:               Wow.

Charles Lewis:             …that’s what’s up.

Chris Burres:               It feels like it’s been there forever, doesn’t it? Like it just kind of feels like it’s been there –

Charles Lewis:             Kind of like they’ve been here a lot longer –

Chris Burres:               Yeah.

Charles Lewis:             …than five years but –

Chris Burres:               Yeah.

Charles Lewis:             …five years. So –

Chris Burres:               Just five years –

Charles Lewis:             …punch in the face –

Chris Burres:               Yup.

Charles Lewis:             …to Bing.

Chris Burres:               Punch in the face.

Charles Lewis:             It’s new –

Chris Burres:               Good job.

Charles Lewis:             And speaking of Bing, right, so that’s today’s content. I was at Search Engine Journal –

Chris Burres:               Wait, wait, Bing content?

Charles Lewis:             Bing content.

Chris Burres:               What? Oh, Bing – oh, we’re at the Microsoft Store –

Charles Lewis:             So?

Chris Burres:               …at the Woodlands Mall –[Laughter]

Charles Lewis:             [Laughter]

Chris Burres:               Not the Willowbrook. [Laughter]

Charles Lewis:             Yeah at the Microsoft Store –

Chris Burres:               Cool.

Charles Lewis:             …so why not bring you some content relevant to Bing –

Chris Burres:               By –

Charles Lewis:             …right?

Chris Burres:               …the way, I just want to throw out there that I am using my Lenovo ThinkPad –

Charles Lewis:             Yeah.

Chris Burres:               …Microsoft 8 tablet.

Charles Lewis:             Which – okay.

Chris Burres:               Which comes and goes.

Charles Lewis:             It comes and goes but that’s their new surface. [Laughter]

Chris Burres:               Oh, yeah. Yeah, so –

Charles Lewis:             That new Surface that Almir [0:16:43] [Phonetic] – punch in the face to –

Chris Burres:               Yeah.

Charles Lewis:             …Almir [0:16:45] [Phonetic] for helping us out.

Chris Burres:               Yeah.

Charles Lewis:             The new surface that he has – yeah.

Chris Burres:               Oh, yeah. And this is actually a pretty cool testament to we brought in some old camera, some old PV mixer. We connected it to a Surface Pro 2 –

Charles Lewis:             Yup.

Chris Burres:               …not the 3, the 2. Everything just worked. I mean we had to tweak a couple of settings here and there –

Charles Lewis:             Yup but drive us –

Chris Burres:               And –

Charles Lewis:             …automatically. I mean it worked fine.

Chris Burres:               Yeah.

Charles Lewis:             And so, punch in the face –

Chris Burres:               Punch in the face –

Charles Lewis:             …to –

Chris Burres:               …to Microsoft –

Charles Lewis:             …Windows –

Chris Burres:               …Windows 8 –

Charles Lewis:             …and working it.

Chris Burres:               By the way, the one thing – one of the things that I – the one thing that I like most about Windows 8 is the handwriting record machine. It’s just phenomenal. Anyway, check it out. Let’s get –

Charles Lewis:             Yeah.

Chris Burres:               …let’s get back on to Bing.

Charles Lewis:             Definitely. So, I was at Search Engine Journal today and – well, actually the other day. And Matt Southern – Matt Southern put out an article called –

Chris Burres:               Punch in the face, Matt.

Charles Lewis:             …Bing’s Duane Forrester, which by the way, he’s like the Director of Product Development over at Bing, and so, Bing’s Duane Forrester Debunks 10 SEO Myths. And so, you know, we like numbers. We like stats. And so, I was like, “Bing? SEO myths by Duane Forrester?” So, let’s see what his –

Chris Burres:               Yeah.

Charles Lewis:             …SEO myths are meaning that they’re false.

Chris Burres:               Right.

Charles Lewis:             Right?

Chris Burres:               Right.

Charles Lewis:             And let’s see if we can debunk those as well. And so, number one, he says, I need to rank #1.

Chris Burres:               Right.

Charles Lewis:             That’s a myth.

Chris Burres:               Right.

Charles Lewis:             Some people – well, he says that that’s a myth. People always feel like they need to rank number one. He goes on to say that he also not to obsess too much over being on the first page, as the click-through rates get this. And I kind of disagree with you –

Chris Burres:               Yeah, I know.

Charles Lewis:             …Duane a little bit. Click-through rates for the top positions on the second page are oftentimes higher than click-through rates for lower positions on the first page.

Chris Burres:               That’s possible. I can see users who might work that way.

[Crosstalk]

Charles Lewis:             …at the top of the page.

Chris Burres:               Yeah, yeah. So, you’re –

Charles Lewis:             That –

Chris Burres:               …like you get to three and you’re so used to it. After three, it’s useless. You go for –

Charles Lewis:             Same page.

Chris Burres:               …whatever reason and you go to the second page.

Charles Lewis:             And then you look at the top three on that page. I can see that but at the end of the day, come on.

Chris Burres:               Yeah, I think you do – yeah, the goal – let’s put it this way.

Charles Lewis:             [Laughter]

Chris Burres:               Your goal is –

Charles Lewis:             To get –

[Crosstalk]

Chris Burres:               …not –

Charles Lewis:             [Laughter]

Chris Burres:               …not to be –

[Crosstalk]

Chris Burres:               [Laughter]

Charles Lewis:             [Laughter] Exactly.

Chris Burres:               [Laughter]

Charles Lewis:             Like, come on –

[Crosstalk]

Charles Lewis:             You may be right, right? Like click-through rates maybe higher for the top position on the second page but at the end of the day, who really goes to the second page?

Chris Burres:               Yeah. Yeah, I think – what is the running joke, where is the best place to hide a dead body?

Charles Lewis:             Second page of Google –

[Crosstalk]

Charles Lewis:             …or second page of Bing even.

Chris Burres:               The search engine, right? The second page of a search engine. So, yeah –

Charles Lewis:             Yeah.

Chris Burres:               …first page –

[Crosstalk]

Chris Burres:               [Making Sound]

Charles Lewis:             So, that’s a myth, right? Yeah. So, number two – number two, the second SEO myth debunked by Bing’s Duane Forrester is My Title tag will save me. “Duane says titles are important, but they won’t save a ‘sinking ship’ if you neglect everything else.”

Chris Burres:               Oh, yeah.

Charles Lewis:             That –

Chris Burres:               Yeah.

Charles Lewis:             …I totally agree.

Chris Burres:               Cosign that.

Charles Lewis:             If you think your title tag will save you, you are believing a myth.

Chris Burres:               Yeah.

Charles Lewis:             You definitely are. I’ll say this, along with that title tag; it’s really about the content, right? You need good content and as long as you have good content and a good optimized content –

Chris Burres:               Right.

Charles Lewis:             …then that title tag comes in to play –

Chris Burres:               Right.

Charles Lewis:             …and that title tag can help lead you to a higher conversion. But no, your title tag will not save you.

Chris Burres:               It’d be interesting to do a little experiment like, you know, we’ve got the blue one armed widget experiment, right? So, the website that says blue one armed widget which always place as well for blue one armed widget –

Charles Lewis:             Uh huh.

Chris Burres:               …except for when our podcast listeners decide to make –

[Crosstalk]

Chris Burres:               …content relevant to blue armed –

Charles Lewis:             Blue armed – [Laughter]

Chris Burres:               [Laughter] widget, do another one where, why don’t we just do title no content? What if we do a little bit of content and the title –

[0:20:05]

Charles Lewis:             No title, okay.

Chris Burres:               …and you just – you’re going to play around with that. It’d be interesting a little experiment to do.

Charles Lewis:             Yeah, we should do that.

Chris Burres:               Yeah.

Charles Lewis:             And then we report back after –

Chris Burres:               Yeah.

Charles Lewis:             …let’s say 90 days and –

Chris Burres:               Yeah.

Charles Lewis:             …see what kind of happens there. So, number three – number three was – and we’re talking about 10 myths from Bing’s – SEO myths from Bing’s Duane Forrester. Number three is Social is all I need. And he’s referring to social media. He goes on to say that social media is an integral part of a complex formula for SEO.

Chris Burres:               Absolutely.

Charles Lewis:             And I totally agree with that. And I also agree with the myth. If you think that social is all you need then you’re believing a myth because you need more than that.

Chris Burres:               Yeah.

Charles Lewis:             I will say effective use of social media can definitely help –

Chris Burres:               Absolutely.

Charles Lewis:             …your SEO. There’s more than just having your social –

[Crosstalk]

Chris Burres:               So, I guess –

[Crosstalk]

Chris Burres:               …the right way to say is you need it, it’s not all you need.

Charles Lewis:             Yeah. Say that again.

Chris Burres:               You need it –

Charles Lewis:             You need it, but –

Chris Burres:               …it’s not all you need.

Charles Lewis:             Exactly. And not only needed but you need to use it. [Laughter] You know, you must be social. You must put out good content. You must share links. You must follow people. You must respond to people. And that type of social use can help –

Chris Burres:               Yeah.

Charles Lewis:             …with your SEO.

Chris Burres:               Absolutely.

Charles Lewis:             Number four, 10 SEO Myths that from Duane – Bing’s Duane Forrester, number four, Videos are all I need. Yup.

Chris Burres:               Yeah.

Charles Lewis:             That’s a myth. That’s kind of like –

Chris Burres:               Yeah.

Charles Lewis:             …social. Social, you need more than social. You need more than a great title tag. You also need more than videos. He goes on to say, “Duane suggests that if you’re going to add a video to your site to include a transcript of it as well, for the search engines’ benefit.” And I totally agree with that. Anytime you can support a video or written content whether it’s a transcript, whether it’s a summary about that video or whatever it is then that’s going to help the search engine.

Now, I will say this, videos can definitely help in regards to your usability, in regards to your conversions because videos tend to get people more time on site. That’s a way to educate people and what people don’t realize about video, Chris, is that people will actually watch a –

Chris Burres:               Oh, yeah.

Charles Lewis:             …2-minute video –

Chris Burres:               Yeah.

Charles Lewis:             …before they read three or four paragraphs –

Chris Burres:               Yeah.

Charles Lewis:             …that will literally take one minute or less three.

Chris Burres:               Yup.

Charles Lewis:             But they’ll sit and watch the whole video.

Chris Burres:               Yup, absolutely.

Charles Lewis:             So, videos can definitely help you in aspect to that but are they all you need for SEO? No.

Chris Burres:               And videos can be really good for helping conversions too –

Charles Lewis:             Definitely helping –

Chris Burres:               …right? So –

Charles Lewis:             …conversions.

Chris Burres:               …so not just from an SEO perspective but more from the SEVO perspective that we talked about, right?

Charles Lewis:             From the user – I mean we think about Marcus with the water pumps –

Chris Burres:               Yup.

Charles Lewis:             …right? A video would be a great way to explain the difference between said water pump for whatever vehicle and whatever it should be used for. Number five, Buying ads helps my rankings. And again, we’re talking about Bing Forrester’s 10 SEO myths, Bing Forrester’s – Bing’s Duane Forrester’s 10 SEO myths.

Number five was Buying ads helps my rankings. And Duane says absolutely not. And I totally agree. There is no correlation whatsoever between paid ads and organic web ranking. None, whatsoever. I will say this though, from a keyword research perspective there is some correlation, right?

Chris Burres:               Yup.

Charles Lewis:             You can do some paid ads and figure out which keywords work, which keywords are performing the best, which ones get the most traffic, which ones is actually convert visitors in to paying clients. And then once you get that data, you turn them around and optimize your website for –

Chris Burres:               Right.

Charles Lewis:             …those phrases.

Chris Burres:               Right.

Charles Lewis:             So, in that kind of way, paid ads can kind of help with your ranking but for you specifically just buying ads that will not make your organic –

Chris Burres:               Right.

Charles Lewis:             …ranking increase.

Chris Burres:               And there was – there’s a myth that people are concern about if I start paying for ads, Google or Bing will actually drop my rankings –

Charles Lewis:             Uh huh.

Chris Burres:               …to then force me to continue to pay for ads.

Charles Lewis:             And that’s not true at all.

Chris Burres:               And that is not true at all. That just actually doesn’t make sense. One thing that – another thing that you can say about it is when you talk about branding and advertising that’s focused on branding like billboards or anything that might cost somebody to search for your particular domain name or your particular business, it can help your search placement because Google is and Bing are keeping track of how many people are searching –

Charles Lewis:             Yes.

Chris Burres:               …for your business.

Charles Lewis:             Uh huh.

Chris Burres:               So, that can definitely have an impact. And so, just by having pay-per-click ads either on Bing or on Google, you can actually – you can do branding –

Charles Lewis:             Increase your branding, yeah.

Chris Burres:               Yeah.

Charles Lewis:             It can increase your branding, I mean think about it. How many times have you searched and you saw a listing that was paid and you saw that same listing organically? And then maybe you also saw it locally as well.

Chris Burres:               Yup.

Charles Lewis:             Those paid listings give you an opportunity to really say what you wanted to say –

Chris Burres:               Yup.

Charles Lewis:             …to be in a position you wanted to be in and really take advantage of the branding.

Chris Burres:               By the way, this is really cool. One of the events they’re having here is a Lego event for kids.

Charles Lewis:             Yeah.

Chris Burres:               So, they’re busting out all of these Legos. And just got it on –

[Crosstalk]

Charles Lewis:             And you kind of want to go help –

Chris Burres:               Yeah, I want –

Charles Lewis:             [Laughter]

Chris Burres:               …to do that.

Charles Lewis:             I know.

Chris Burres:               Give me the directions.

Charles Lewis:            I’m going to build a top position snatchers.

Chris Burres:               [Laughter]

Charles Lewis:             [Laughter] May look like us like just –

Chris Burres:               Boom!

Charles Lewis:             Yeah.

[Crosstalk]

Chris Burres:               [Laughter]

Charles Lewis:             And so, number six, I make awesome content.

[0:25:02]

                                    This is Bing’s Duane Forrester’s 10 SEO myths. Number six is I make awesome content. He goes on to say that, “You don’t get to decide whether or not you make –

Chris Burres:               Oh, yeah.

Charles Lewis:             “…awesome content, your visitors do.”

Chris Burres:               Yup.

Charles Lewis:             I love that because you can create just like people in –

[Crosstalk]

Chris Burres:               Because the way to read that is “I make –

Charles Lewis:             I make –

Chris Burres:               “…awesome –

Charles Lewis:             Yeah.

Chris Burres:               “…content.”

Charles Lewis:             I make –

Chris Burres:               I don’t care –

Charles Lewis:             …awesome –

Chris Burres:               …if no one reads my stuff, I make awesome content. Yeah. That’s –

[Crosstalk]

Chris Burres:               …a myth.

Charles Lewis:             That’s a myth –

Chris Burres:               [Laughter]

Charles Lewis:             …because you probably do but you really don’t – [Laughter]

Chris Burres:               Yeah.

Charles Lewis:             …because if the search doesn’t like it, the search don’t think it’s awesome then visitors don’t think it’s awesome.

Chris Burres:               Yeah.

Charles Lewis:             And then your awesome content will not be awesome.

Chris Burres:               Yeah.

Charles Lewis:             So, the key to it is making sure that your content is legible. Make sure that it is findable. It’s searchable –

Chris Burres:               Yeah.

Charles Lewis:             …and that the people who do find it actually think it’s awesome –

Chris Burres:               Right.

Charles Lewis:             …that they can enjoy, that they do learn something from it. That it is relevant, that it is valuable to whatever they’re doing. And so, I’ll say this, awesome content was also be presented right.

Chris Burres:               Right.

Charles Lewis:             That just kind of like think about a movie. You write the script. You come up with this great story and you put a movie out but you have a bad director and bad actors.

Chris Burres:               Yeah.

Charles Lewis:             You –

[Crosstalk]

Chris Burres:               I’ve seen –

[Crosstalk]

Chris Burres:               …that movie. [Laughter]

Charles Lewis:             [Laughter] Exactly.

Chris Burres:               I walked out of that movie. [Laughter]

Charles Lewis:             [Laughter] And so, now your awesome content is not awesome anymore –

Chris Burres:               No, no.

Charles Lewis:             …because you presented it the wrong way.

Chris Burres:               Yup.

Charles Lewis:             And so, be sure that you publish and present your awesome content in an awesome way. Let’s see here, so we’re talking Bing’s Duane Forrester’s –

Chris Burres:               Right.

Charles Lewis:             …10 SEO myths. Number seven, Links are all I need. [Making Sound]

Chris Burres:               Yeah. That’s right, yeah. That’s a –

[Crosstalk]

Chris Burres:               …myth, yeah.

Charles Lewis:             And I know we’re talking Bing but if links all you need and that’s what you’re focusing on, prepare to get pooped on by the Penguin – [Laughter]

Chris Burres:               Yeah.

Charles Lewis:            …from Google.

Chris Burres:               No, smack – the Penguin smack down, pooped on by Panda or Penguin smacked down.

Charles Lewis:             Well, better get smacked down –

[Crosstalk]

Chris Burres:               Maybe you’re pooped on both of –

Charles Lewis:             Yeah.

[Crosstalk]

Charles Lewis:             …Penguin pooped –

Chris Burres:               Yeah. Yeah.

Charles Lewis:             It’s just might be cold.

Chris Burres:               It probably smells bad. [Laughter]

Charles Lewis:             [Laughter]

Chris Burres:               [Laughter] I’m just saying. It probably does.

Charles Lewis:             Yeah, I would think so and I –

Chris Burres:               [Laughter]

Charles Lewis:             …ran across if you pooped that –

[Crosstalk]

Chris Burres:               Yeah.

Charles Lewis:             So –

Chris Burres:               Yup. Yeah.

Charles Lewis:             Yeah. But don’t want to do that. But he says, yeah, and the link – he said if links all you need – he says, “You want links to surprise you. You should never know in advance that a link is coming.” You know, I get the concept of that –

Chris Burres:               Right.

Charles Lewis:             …right? That means you’re not planning, you’re not actively link building but people are linking to you because you have good content or good, whatever it is. You put out there a good video or good info graphic, good e-book, whatever it is that people are linking to it. I don’t necessarily think there’s nothing wrong about knowing the link is coming.

Chris Burres:               Yeah, I know. I –

Charles Lewis:             I mean because if somebody – I’ve posted a video and if somebody said, “Oh, man, I love your video. Dude, I’m going to link to it.”

Chris Burres:               Yup.

Charles Lewis:             Then I know that the link is coming –

Chris Burres:               Coming, yup.

Charles Lewis:             …right? But he –

Chris Burres:               So, that’s one way. The other is I mean to have your links go organically is great, right?

Charles Lewis:             Yeah.

Chris Burres:               To put in – make sure you’re not doing any spam link building. And to put in something that really is a concerted effort to reach out to people and encourage them to link to you, therefore, you would know that they’re linking to you.

Charles Lewis:             Exactly.

Chris Burres:               There’s nothing wrong with that.

Charles Lewis:             Nothing wrong.

Chris Burres:               That’s actually a good –

Charles Lewis:             That’s –

[Crosstalk]

Chris Burres:               …strategy.

Charles Lewis:             …an effective integral –

Chris Burres:               Yeah.

Charles Lewis:             …medium –

Chris Burres:               Internet marketing. Yeah.

Charles Lewis:             Yeah, definitely. He did go on to say that – well, I said that when we’re talking links, I think it’s quality over quantity at the end of the day –

Chris Burres:               Yup.

Charles Lewis:             …right? As long as you’re building links that are relevant to what you offer that they’re not paid, that they’re not some sort of mutually exchanged links or anything like that then these links are probably good. And I think the key here when we’re talking about, you know, algorithm updates and things like that and manual penalties and all of that kind of stuff is your link profile.

Chris Burres:               Right.

Charles Lewis:             Make sure your link profile is good. That you have links come in various sources, that they’re not all using your targeted keyword and the anchor text. Maybe some is using the keyword –

Chris Burres:               Right.

Charles Lewis:             …some is using click here. Other is using websites.

Chris Burres:               Yeah.

Charles Lewis:             Some maybe using your company name. As long as your link profile is diverse and all of your links are not from some spammy server somewhere and then like he said that you’re kind of aware of them then I think you’re doing good.

Chris Burres:               Yup.

Charles Lewis:             Let’s see here. Number nine – I’m sorry, number eight, we’re talking Bing’s Duane Forrester’s top 10 SEO myths –

Chris Burres:               Right.

Charles Lewis:             …number eight, Marking up my content will help it rank. And we’re assuming he’s talking about a schema markup.

Chris Burres:               Schema markup, yeah.

Charles Lewis:             He says that’s a myth and I kind of disagree.

Chris Burres:               So, it depends on what it is, right? So, if it’s related to events, absolutely it can help you.

Charles Lewis:             Yeah.

Chris Burres:               Right? And if it’s just related as an example, you can certainly argue that the description tag is a schema markup tag, right?

Charles Lewis:             Uh huh.

Chris Burres:               And that doesn’t help your rank per se just having the tag, it just you want to control it because that’s what gets displayed. Often the schema markups are related to how things are displayed and –

Charles Lewis:             Uh huh. Well, they’re related to how they’re displayed and –

Chris Burres:               Indexed, yeah.

Charles Lewis:             Exactly.

Chris Burres:               Yeah. And –

Charles Lewis:             And so, if you have a site –

Chris Burres:               I’m trying –

Charles Lewis:             [Laughter]

Chris Burres:               …right? I’m trying to work with him on that one.

Charles Lewis:             If you have a site and then – two different sites and they both had the same events and at the same location but one site is just regular text and the other one is regular text that’s marked up with schema, I refuse to believe –

[0:30:09]

Chris Burres:               Then –

Charles Lewis:             …that the site that’s not marked up will rank higher.

Chris Burres:               Right.

Charles Lewis:             It will because that’s what schema is designed for.

Chris Burres:               Yeah.

Charles Lewis:             The search engine can index some parts and understanding what that information is better and faster.

Chris Burres:               And easier –

Charles Lewis:             Also –

Chris Burres:               Yup.

Charles Lewis:             …you’ve given them different ways to display it because now that you marked it up, Google may want to display it in a carousel. Bing may want to display a certain image you have associated with it. And by marking it up using schema, you give the search engine that opportunity.

Chris Burres:               Right.

Charles Lewis:             So, I don’t know about all of that. Number nine, Usability is different from SEO. He’s talking about this being a myth.

Chris Burres:               Oh –

Charles Lewis:             And I would say –

Chris Burres:               Wait, wait, usability is different than SEO –

Charles Lewis:             So, a little time ago –

[Crosstalk]

Chris Burres:               That’s not a myth, yeah, that’s –

Charles Lewis:             Well –

Chris Burres:               …something –

Charles Lewis:             Well, now it’s true.

Chris Burres:               Okay.

Charles Lewis:             Now, it’s true. It used to be a myth, right?

Chris Burres:               Right, right.

Charles Lewis:             I can see it being a myth at first because you were all – the use – you didn’t care about the user, you know, before let’s say 5 years ago –

Chris Burres:               Right, right.

Charles Lewis:             …it is all about ranking.

Chris Burres:               Yeah.

Charles Lewis:             But now the user experience –

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AUTHOR: Jay Gaura
3 Comments
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    July 27, 2017
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