Short and Succint URLS – #SEOpodcast 246

Charles Lewis: I see they’re right, okay. Chris Burres: Predominantly, yeah. Charles Lewis: Yeah. So – Chris Burres: Or just as you probably could just say male dominated. Charles Lewis: Yeah. Chris Burres: Yup. Charles Lewis: But anyway, yeah, so punch in the face to Erin. She posted this article, 7 Things That Will Improve Your SEO More Than SSL. And so let me preface that by saying – Chris Burres: Oh, yeah, yeah, that’s – Charles Lewis: …remember last week, we covered that Algo Cat – Chris Burres: Yup. Charles Lewis: …that Google rolled out saying that any sites that were upgraded or changed to a secure server then they would see a site boost in ranking and that it would be better for their site. And of course, the whole SEO world went crazy. And probably a good time to invest in an SSL company [Laughter] – Chris Burres: Yeah, exactly. Charles Lewis: …you know. Chris Burres: Yeah. Charles Lewis: Or, you know, it’s probably a perfect timing for companies like GoDaddy and HostGator and all those others to raise their prices for secure service. But anyway, so there’s a lot of hoopla after that. And so, then she posted this article. Chris Burres: Just a note on that, we are – remember I went back and look at notes – at our notes and we answered a question from one of our listeners – Charles Lewis: Way back – Chris Burres: Yeah, a while back about he was planning on switching to an SSL certificate just because in general, Google was going that way and whatever Google does is probably going to get implemented. So – Charles Lewis: Uh huh. Chris Burres: …that’s actually kind of cool. Charles Lewis: Yeah, that was a good forth thought. Chris Burres: Yeah, yeah. Charles Lewis: Yeah, so – Chris Burres: Well, it’s good logic. If Google starts adapting it – Charles Lewis: Then – Chris Burres: …within their own ranks then – Charles Lewis: It’ll likely going to request you to do it too. Chris Burres: Yup. Charles Lewis: Makes sense. Chris Burres: Makes sense. Charles Lewis: So, this is her article as an aftermath of all that, 7 Things That Will Improve Your SEO More Than SSL. Number one, Consistent URLs Everywhere. Chris Burres: Everywhere. Charles Lewis: And so, she says, “That means the link your users see, the link that’s in your internal linking strategy, and the links you use in your Sitemap, they all need to match.” I agree with that. Chris Burres: Yeah. Charles Lewis: I’ll take it a step further. I’ll add this, make sure you’re, you know, using the same kind of links whether they’re absolute links, right, before we’re talking about all your site, these are links that require the entire URL or if these are relative links that are just, you know, everything after .com/ – Chris Burres: Right. Charles Lewis: …in your href tag. I will recommend you use absolute links across the board – Chris Burres: Yup. Charles Lewis: …whether it’s images, whether it’s text, whether it’s to other pages, whether it’s to documents, whatever it is, use absolute links. And keep them consistent. Number two, Short, Non-Parameter Heavy URLs. So – Chris Burres: Yup. Charles Lewis: …what does she mean by this? She means, you know, if you have your domain name, right, you had a category, you may have a subcategory and then you got some long – Chris Burres: A session ID and then a user ID and then a – [Crosstalk] Charles Lewis: And then a long – Chris Burres: …state ID, yeah. Charles Lewis: …the blog title. Chris Burres: Yeah. Charles Lewis: [Laughter] And so, now you got this really, really long URL which the Google will probably like, “What is this? No, skip it – Chris Burres: Yeah. Charles Lewis: “…because it’s not worth my time.” Chris Burres: Yup. Charles Lewis: So, you want to use short ones or move those up to [0:24:04] [Phonetic] directory if you can. You should be using friendly URLs, that sort of deal. At the end of the day, you want your pages to be easy to be understood, easy to be indexed – Chris Burres: Yup. Charles Lewis: …and removing those parameters helps that. Number three – Chris Burres: Three. Charles Lewis: …a Real, Relevant Content, Not “SEO Copy” – Chris Burres: Yeah. Charles Lewis: …I agree. Chris Burres: Yeah – [Crosstalk] Chris Burres: …greatest part of the Algo Cat, right? That’s – [Crosstalk] Charles Lewis: Uh huh. Chris Burres: …what she’s talking about. Right. Charles Lewis: That you have to – at the end of the day, you have to write content – I wrote down what relevant content is, right? There’s a mix of what you want to say, what the readers are really looking for and then you include some supporting media. Chris Burres: Yeah. Charles Lewis: And so, you know, you must do that. That’s how you get relevant content. If this – the content addresses what that person is actually searching for and then you are able to sprinkle in how your company can benefit that or what they have to do with that and then you give them some supporting images, video, links to supporting information. [0:25:03] Then now your page has value. Now your page is relevant. And that has more value in regards to getting your SEO than having typical SEO copy. Or as typical SEO copy, you know, 300 words, three to five keywords, this, that – Chris Burres: Keyword – Charles Lewis: …this – Chris Burres: …three – [Crosstalk] Charles Lewis: Yeah. Chris Burres: …on the 3% density – Charles Lewis: Yeah. Chris Burres: Yeah. Charles Lewis: It’s – come on. We will – we’re past that now. Chris Burres: Yup. Charles Lewis: And Google has algorithm is figuring it out. And so, just write for the user. [Crosstalk] Chris Burres: …value. Remember if you’re providing a good experience to the Google user, Google will like you. Charles Lewis: Uh huh. One, two, three – number four, Live Text High on the Page, Not Stuffed at the Bottom. Great, right? You don’t want to have all these images and all these other distractors from the text on your specific pages. Now, I will say this, I think it depends on the site page you’re on, right? If you’re on a homepage, for example, for a site that maybe does – a business that has a lot of services and a lot of products and in to a lot of things, then it may be necessary to have the top of your site kind of graphic heavy – Chris Burres: Right. Charles Lewis: …because you just do a lot of things. But on your internal pages, your main pages, your landing pages, your pages for specific products, keep that text at the top so it can be indexed and faster – Chris Burres: Right. Charles Lewis: …and better than having that at the bottom, making – forcing them to about [0:26:28] [Phonetic] to have the parts through – [Crosstalk] Charles Lewis: …coding – Chris Burres: Yeah. Charles Lewis: …and images and videos and all of that stuff. Put your text – [Crosstalk] Charles Lewis: …up there first. Chris Burres:
Yup. Charles Lewis: Definitely. Important stuff at the top. Number six – seven – yeah, number six – Chris Burres: [Laughter] Charles Lewis: [Laughter] Strong CTA and Friendly – Strong CTA-Friendly Title Tags. Punch in the face – Chris Burres: Oh, yeah. Charles Lewis: …Erin – Chris Burres: PITF, PITF. Charles Lewis: …to this because I do this but I hadn’t even doing it a lot. I haven’t really focusing on strong titles and make sure they were keyword-rich and that they were inviting, enticing enough. But she says CTA-friendly title tags. She says, “Use partial to including action words like Shop, Buy or Apply, or etc. in the title tags.” Chris Burres: Yup. Charles Lewis: This is a great move for conversions. What that it does is the person who – [Crosstalk] Charles Lewis: …clicks on that – Chris Burres: Yup. Charles Lewis: …ad – Chris Burres: Yeah. Charles Lewis: …they’re going to in to this understanding that I might end up shopping, buying or applying something after this click. Chris Burres: Once I’m in there, yeah. Charles Lewis: [Laughter] Once I’m there. So, great move. If you can do that like an action word and then include your main key phrase, perfect. And then maybe in that title tag of with a pipe [0:27:36] [Phonetic] and your brand name then you’re in good place. Let me add this though, remain consistent with Google Webmaster guidelines. Then they’re recommending that your titles be, you know, 55 characters and less. Chris Burres: Right. Charles Lewis: And so, keep that in mind. Last one, number seven, Speed Up Your Load Time and that has been kind of consistent but it’s extremely important. Chris Burres: Yup. Charles Lewis: The past few podcasts, we’ve mentioned how load time and page speed and things like that affect your ranking. That’s just – this day and age, rank speed – load time is a very critical piece of data – [Laughter] Chris Burres: Yup. Charles Lewis: …in regards to your ranking from all levels, from the search engine level, from the user who’s using it because 3 seconds is a long time to wait. And some of these sites are taking 5 or 6 – Chris Burres: And that’s forever. Charles Lewis: That’s forever to the point where I’m going to wait for it to load so I can bounce because I’ve already made the decision that – Chris Burres: I’m going to see it and I’m going to – yeah. Charles Lewis: [Laughter] You know, but I’ve been waiting. And so, I’m going to – [Crosstalk] Chris Burres: I got – I had to hit the concrete before I bounce. [Laughter] Charles Lewis: And so, do that. Chris Burres: Just so you know how important it is, I actually have a tool on Chrome that shows me – Charles Lewis: Uh huh. Chris Burres: …the load time of each page. And we just spent some time implementing fast CGI in some of the pages that were going slower. Charles Lewis: Uh huh. Chris Burres: You know – Charles Lewis: Fast CGI, that’s a good one. Optimize your images, that’s a good way to – Chris Burres: Oh, yeah. Charles Lewis: …to speed you site up. Consolidate your style sheets. I hear it called magnifying them – Chris Burres: Yeah. Charles Lewis: …do that. Here’s a good one. Use code instead of images when possible. Chris Burres: Yeah. Charles Lewis: For example, maybe it’s a background image but it’s one color or whatever instead of having some 500K background image because you want it big so it can show, you know, nice on all devices, instead, get like a 15 by 15 pixel image and just tile it – Chris Burres: Yeah. Charles Lewis: …repeat it with code and so that way that background image is now 2K instead of 500K. Chris Burres: Consolidate your JavaScript – Charles Lewis: Exactly. Chris Burres: …another way. Charles Lewis: So, punch in the face to Erin. Chris Burres: Make sure you have cache on also – [Crosstalk] Charles Lewis: Turn on cache – Chris Burres: Yeah. Charles Lewis: …and WordPress also – there was a whole bunch of tips that you can do – Chris Burres: Yeah. Charles Lewis: …to speed your site on. But cache is a huge one now. WordPress offers several good plugins for that that will preload images – Chris Burres: They are more complex – [Crosstalk] Charles Lewis: …and video – Chris Burres: Yeah. Charles Lewis: …when people load their site up. And so, inherently your site loads faster. Chris Burres: Yup. Charles Lewis: And so, take your ranks in that. Punch in the face to you, Erin Everhart – Chris Burres: PITF. Erin, PITF. Charles Lewis: …great article, 7 Things That Will Improve Your SEO More Than SSL. [0:30:02] Chris Burres: It got through my arm now. Charles Lewis: Yeah, too many – Chris Burres: Punches in the – [Crosstalk] Charles Lewis: …punches in the – Chris Burres: …face. Charles Lewis: …face. Chris Burres: Alright, do we have any “What?” Charles Lewis: Yeah. We got some “What?” news and my new segment I’m about to – [Crosstalk] Chris Burres: Alright. Is that coming before “What?” or after “What?”? Charles Lewis: This goes before “What?” Chris Burres: Alright before “What?” Charles Lewis: So, Word of the Week. Chris Burres: Word of the Week. Charles Lewis: This week’s Word of the Week like-gating. Chris Burres: Light-gating – Charles Lewis: No, like. Chris Burres: Like-gating Charles Lewis: Like-gating. It’s a – Chris Burres:
Okay. Charles Lewis: …Facebook Word of the Week, like-gating and it is a practice of incentivizing users to like your business page by preventing access to certain content. Chris Burres: Like-gating – Charles Lewis: [Laughter] Chris Burres: I like it. Charles Lewis: Like-gating – Chris Burres: I mean I don’t like it. Charles Lewis: Well, more importantly Facebook in their developer blog rolled out a new update that’s going to prevent you from doing that. Chris Burres: Oh, really? Charles Lewis: Uh huh. Chris Burres: Oh, that’s – Charles Lewis: So, they won’t prevent you from doing things in regards to contest or events and things like that but for the sake of getting people to like your page by, I don’t know, having – [Crosstalk] Chris Burres: Stopping them – [Crosstalk] Chris Burres: Right, right, right. Charles Lewis: …and stopping them, they’re going to stop that. They’re going to putting in some practices to stop like-gating. Chris Burres: Yeah, it makes sense from – like if I – Charles Lewis: Yeah. Chris Burres: …haven’t got it yet, how can I like it? Yeah. Charles Lewis: Exactly. I mean and then from a user perspective, you know, likes and +1s, they show credibility. And so – [Crosstalk] Chris Burres: Yeah. Charles Lewis: …if you’re forcing people to like your page and then they don’t really like it, they just want this content, then it’s a little suspect. So, I can dig it. Chris Burres: Yeah, absolutely. Charles Lewis: Yeah. “What?” news. Chris Burres: Alright. Charles Lewis: “What?” Chris Burres: “What?” Charles Lewis: Yeah. And so, today’s “What?” man, dig this Twitter – yeah, yeah, it got to get better. 8.5%, it was like almost 10% – Chris Burres: Right. Charles Lewis: …this is a big number to me – [Crosstalk] Chris Burres: Right, right. Charles Lewis: 8.5% of Twitter’s mostly users are bots. Chris Burres: [Laughter] Charles Lewis: [Laughter] Chris Burres: Yeah, that’s a lot. Charles Lewis: That’s a lot. That’s like – Chris Burres: And they’re probably bringing out like 80% of the tweets. Charles Lewis: Almost 10% of the billions of people who use Twitter are not real. Chris Burres: They’re robots. Wow. Yeah. Charles Lewis: Yeah – [Crosstalk] Chris Burres: I’m down on that. Charles Lewis: And the reason they made my “What?” news is because Twitter released that information. They reported that. And so, the fact that which I don’t know [Laughter] either means – Chris Burres: So – [Crosstalk] Charles Lewis: …one of two things. One, that is probably more like 15 to 20% – Chris Burres: Well, here’s a – so, here’s a question. We have scheduled tweets to go out on our Best SEO Podcast – [Crosstalk] Charles Lewis: So, is that considered as a bot? Chris Burres: Do they think it’s a bot? Because it’s valuable information, it’s a bot sending it out. And if that’s true then their numbers are a lot lower than I think it – [Crosstalk] Charles Lewis: I haven’t thought about – [Crosstalk] Charles Lewis: …that from that perspective. The fact that, yeah, scheduled tweets, things from like who’s tweeting and the other places are bot-driven. Interesting. Chris Burres: So – and then there’s other types of bot which will go out and see tweets that are out there and then reply or retweet with a comment about, “Well, check out this software.” You know, if you tweeted about a bad ankle – Charles Lewis: Yeah. Chris Burres: …check out this orthopedic surgery device or whatever. So, yeah, it’d be interesting to know how they define bot. Charles Lewis: Bot. Chris Burres: Yeah. Charles Lewis: Yeah, interesting. Chris Burres: You – since they’re bought, Hootsuite, didn’t they? Or is it there’s another one that they – that Twitter owns? Charles Lewis: Twitter bought Tweetdeck. Chris Burres: Tweetdeck, okay. And tweet – can you schedule with Tweetdeck? I don’t know if – Charles Lewis: I don’t know. Chris Burres: …you can. Yeah. So, yeah, is Hootsuite consider – [Crosstalk] Charles Lewis: …my verse. [Laughter] Chris Burres: Yeah. [Laughter] You may be will do I can’t. Alright, well, this has been the most popular SEO podcast on iTunes – Charles Lewis: On iTunes – Chris Burres: …in the U.S., in – Charles Lewis: …in the known – Chris Burres: …the world – Charles Lewis: …planet – [Crosstalk] Chris Burres: …in the known universe – Charles Lewis: …and everywhere below the Mason–Dixon line. Chris Burres: Yes and above. Charles Lewis: [Laughter] And above. Chris Burres: Yeah, either one. Yeah. On it, we’re not that popular. Charles Lewis: [Laughter] Chris Burres: Either side we’re good. Thank you, guys for tuning in. Charles Lewis: Yeah. Chris Burres: We really appreciate you. We appreciate the reviews, the questions, everything. Give us ideas about better content. Give us ideas. Send us an article if you want us – Charles Lewis: Yeah. Chris Burres: …to kind of preview it and – Charles Lewis: I’ll be honest, you know, I will – you know, if your article is wrong or have bad information, we’ll address that. Chris Burres: And it will definitely not get on air. [Laughter] Charles Lewis: Or – yeah, or it get addressed on air – [Laughter] Chris Burres: Yeah – Charles Lewis: …one of the two. Chris Burres: Yeah, potentially, yeah. Yeah because then can be we might change your article, 6 facts about SEO to 6 myths. Charles Lewis: Yeah. Chris Burres: [Laughter] Charles Lewis: [Laughter] [Crosstalk] Charles Lewis: 6 facts to not believed – Chris Burres: Yeah. Charles Lewis: …in – Chris Burres: Untrue. Thank you, guys for tuning in. Charles Lewis: [Laughter] Chris Burres: [Laughter] This has been podcast 246 – Charles Lewis: 246. Chris Burres: Until the next podcast – we are broadcasting live from Houston, Texas 5999 West 34th St., Suite 106. And thank you, guys for tuning in. Until next time, my name is Chris Burres. Charles Lewis: Charles Lewis. Chris Burres: Bye-bye for now. Charles Lewis: Alright.

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AUTHOR: Jay Gaura
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