Use Easier Terms to Help Rank for Harder Terms
2016-01-29 Podcast 308
Chris: Hi and welcome to the SEO Podcast Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.
Chuck: I am Charles Lewis, your Client Results Advocate.
Chris: Welcome back to another fun filled edition of our podcast, this is podcast number —
Chris & Chuck: …308.
Chuck: That’s right, the one after 7 and before 9.
Chris: Yeah, that’s a lot of podcasts. As always, we have a tip from our previous podcast which I just scrolled past, and that tip is use easier terms to help rank for harder terms.
Chuck: Any time you’ve got an easier term that’s already ranking well, why don’t you spin out some content that’s similar for your harder terms and crosslink the 2, see if you can borrow some of that link juice.
Chris: Boom! As always, we have a tip, which we just covered. As always, we are broadcasting live from Houston, Texas, and we are your friendly local neighborhood —
Chris & Chuck: Top Position Snatchers!
Chris: And our mantra is —
Chuck: Do not be a douche.
Chris: Do not be a douche, it’s a bad bad look.
Chuck: This is not a good look at all.
Chris: We’ve got a good article that we’re going to discuss today.
Chuck: Great article. Yeah, we want to give a quick punch in the face to Amanda, Amanda DiSilvestro, good folks over at Search Engine Watch, she says the 14 Most Important SEO Tasks in Order of Priority. We’ll dig in and see what she’s talking about.
Chris: Alright. So the first one will be the most important one, right? That’s it, in order of priority. Hey, if this is the first podcast you’ve listened to, howdy, welcome to the podcast. This is the most popular internet marketing podcast on iTunes. If you’ve listened before, we’re the most popular podcast on iTunes because of you.
Chuck: Yeah, exactly, that didn’t change, because of you, you, you and you who just logged on right now.
Chris: And if you’ve listened before, you know we are skipping a section today.
Chuck: Because we’ve got a great reason to skip that too, it’s going to come in our PTIFs a little later.
Chris: Cool, so we skip a section where we tell you how to leave us a review when the collective audience has left a review and we’ve got plenty of them actually. And they’ve shiked us more than 10 times on one of our platforms.
Chuck: Shike, that is a share and a like, that is an eWebResults coined term for social engagement, shike.
Chris: Yep, shike us. Alright, ooh, that’s “shike us!”
Chris: So we’ll skip how to leave us a review, but if you think about it…
Chuck: Almost sounds like we’re supposed to attack after that.
Chris: Yeah. Well, we do have ways that you can connect with us.
Chuck: You can shike us actually.
Chris: And actually leave us reviews and shike us, and they are like, I don’t know, Facebook.com/–
Chris: Yeah, they’re all eWebResults.
Chuck: Yeah, that’s it.
Chris: I think that’s it.
Chuck: Yeah, because Periscope is @chuck. If you happen to check that out, go back, and my broadcast should be a little crooked, that’s on purpose.
Chris: Yeah, that’s for you, we’re pointing right at you.
Chuck: Check it out.
Chris: So what’s next? If you’re a PHP genius or a WordPress guru, we’re probably looking for you, give us a call 713-510-7846. We do have a free website analysis on our website, it is a 13-page comprehensive analysis and we actually call you and talk to you about it prior to running that report for you. So go to our website eWebResults.com and you will find —
Chuck: …a free website analysis.
Chris: A free website analysis. Do we have any Algo Cats today?
Chuck: No Algo Cats today.
Chris: We do not have any Algorithm Cataclysms, so we’re getting into a little bit of news. I thought this was interesting because it’s a game. Anyway, Google AlphaGo, it’s a specific computer, beats the best Go player. Have you ever heard of the game “Go”?
Chris: I think there’s a lot of things interesting about it.
Chuck: Kind of a 1-person computer game?
Chris: Well, no, it’s 2 games, you’ve got black and white pieces and you just put the pieces down on any cross-hatch, so the whole thing has got a grid on it, and your Go is to section it off in anything. So if you had all black lines here and all white lines here, the black count is all of those spaces and the white count is all of those spaces. So you’re trying to control the biggest amount of space. So apparently, there’s more positions in that game than there are atoms in the universe.
Chuck: Okay. So there’s no way you’re going to lose to Google Alpha then.
Chris: So it used to be the case that because there were so many positions that it was too calculation-intensive even for a computer to do well, Google Alpha has supplanted that. Chess being much easier than this game apparently. So it just beat the US champ, and then they’ve got a scheduled world champ that it’s going to beat soon.
Chuck: Of course, because it’s probably programmed to just not quit.
Chris: Yeah, keep going. Then the other piece of news I got was, I don’t know if you remember Google actually lost their domain name for like 1 minute. A Google employee was able to get the domain name because it had expired which is just weird, maybe you should have told somebody or something.
Chuck: Yeah, he just went and got it.
Chris: That transaction was voided within 1 minute, right? So it was literally owned less than a minute that Google was owned by this other guy, and then they gave him a reward, and interestingly. So you’ll be able to see it here if you squint. It says Google, $6,006.13. That’s what they paid him, and they actually doubled it after he told them he was going to donate it to charity so.
Chuck: Well, here you go.
Chris: Very cool.
Chuck: That’s what’s up.
Chris: Very cool, you’ve got any PTIFs?
Chuck: Well, I’ve got some news actually and then a couple of PTIFs, let’s stick to our news first. So you use street view?
Chuck: I love street view. Matter of fact, Google made a change, that could have been Algo Cats, they called it Earth now. You’ve got to click on Earth when you’re looking at Maps to get there. So Apple is trying to get into that market, they’re about to launch, competitive to Google street view, they’ve got cameras equipped vans associated with Apple photographs driving around Frisco and New York. So the speculation is that this effort was to create a street view capability for Apple Maps or whether they were just testing on autonomous vehicles. Interesting, I actually saw one of those pictures online, pretty cool. That’s what’s up to you Apple, don’t know why it took so long, good luck.
Chris: You’re going to make an advice to the audience, if you see one, do not throw apples at it.
Chuck: Take a picture of it and send it to us.
Chuck: And I like this one here, awesome Facebook stats, punch in the face to Facebook. So they reported over 100 million hours of video watch daily.
Chris: Okay, wow, that seems like an incredible waste of time.
Chuck: Not really. Probably not really and probably so. But 100 million hours is a lot daily. So dig this, on average, 101.04 billion users logged into Facebook each day.
Chuck: 50 million small business pages.
Chuck: Dig this one here. In 2015, they earned $17.9 billion in revenue, and 80% of that came from mobile advertising.
Chris: Yeah, makes sense.
Chuck: Go Facebook dude!
Chris: I have some ad that’s on our wall.
Chuck: I saw that.
Chuck: Or I heard you talking about it.
Chris: It looks like somebody put an ad using our account on our wall, we’re still trying to sort that out. It’s just kind of weird.
Chuck: So we’ve got 2 punches in the face. This one goes to Bing Ads @BingAds on Twitter, we just appreciate the follow, being on your radar, that’s kind of what’s up. This other punch in the face goes to Daniel Gildersleeve, he’s our Content and Social Specialist here at eWebResults, and I want to highlight some stats he shared with me and I thought were pretty cool. So we wanted to kind of get our Facebook shikes up, so we kind of engaged Daniel. So 4 weeks ago, January 8, we only had 89 likes.
Chuck: On the week following that, January 15th, 136 likes. Week following that, January 22nd, 149 likes, and today, we had 161 likes. So he literally, 80% growth of our likes in 4 weeks. Punch in the face to you Daniel, keep up the good work. That’s what’s up.
Chris: By the way, that’s 162.
Chuck: Oh 162, since I wrote the note.