Weekends Have Low Open Rates

Weekends Have Low Open Rates

Did you know Weekends Have Low Open Rates? Chris and Charles discuss why weekends have low open rates and when to send out newsletters in #SEOPodcast 302 on Podomatic and YouTube.


Chris:                  5.


Chuck:                He said, send frequency. He says, should you be contacting your list just once a month, as much as once per week or every quarter of the year? Answer varies across industries. He’s right, it just kind of depends. It definitely depends on the industry. Maybe if you’re retail, you might want to send this weekly.


Chris:                  You can send daily.


Chuck:                Yeah, especially if you’ve got coupons.


Chris:                  Amazon is sending stuff daily, right?


Chuck:                Yep. Depending on what it is, maybe if you’re a service provider, then monthly probably works for you. If you’re an AC service, a plumbing service, an electrician service or something like that, you want to send out something monthly, definitely something seasonal, that just kind of touches bases with your people, let them know you’re still here and whatever service you’re offering for that particular season.


Chris:                  Yeah. They say that after 90 days, 80% of your customers have forgotten who you are. So make sure you’re touching them before 90 days.


Chuck:                Definitely. Or maybe in the entertainment industry, that’s definitely an industry where you can send out something daily, sports, music, there’s stuff happening all the time in entertainment, so you’d better be sending out something daily to stay on top of mine. Matter of fact, I’ll give you a good example, I’m not sure the technology behind this, and you may get it. So Foot Locker, I’m subscribed to Foot Locker chimps, I’m a Jordan sneaker fanatic, right?


Chris:                  Yep.


Chuck:                But if I visit Foot Locker’s website, I promise when I get back in my inbox, I have a new newsletter in there.


Chris:                  Oh yeah. And I’ve been pitched this, we’ll include it in some of our larger packages as those packages grow. But they know, based on IP address.


Chuck:                Or that page that I visited and I’m on their list. And I know it works kind of like the paid ad-hocs [0:21:14] [Indiscernible] and we can import email list into our paid ads, so anybody who’s logged in begins to see out re-marketing ads. The technology is similar.


Chris:                  That’s pretty smart.


Chuck:                Yeah, pretty sleek.


Chris:                  So basically, I think at one point you had to click through from Foot Locker with a unique code to their website. So now, they’ve tied their website and your browser to your email address. So now, when you browse, they now send an email.


Chuck:                So as I hit the site, it triggers an email. That’s brilliant because it’s just a quick reminder, especially when I’m just window shopping, because I’m just trying to see what comes out, what’s next.


Chris:                  Yeah. Are those emails like “hey, check out our last 3 Jordan’s?”


Chuck:                No, but they will include re-marketing in that email. So the one that I was looking at shows up in the email.


Chris:                  Nice.


Chuck:                Tough dude, tough. Number 6.


Chris:                  6.


Chuck:                Time sent, which is kind of one of the split testing he was talking about. He says, according to WordStream, weekends have low open rates, as well as Mondays and Fridays during the beginning and end of the work week. Tuesdays through Thursdays during business hours (1-3 pm) is the optimal time to ensure your email’s open rate is increased. Tuesdays through Thursdays between 1 and 3. So Tuesdays through Thursdays after lunch and before the close of business is the best time to send an email.


Chris:                  Yes.


Chuck:                Well, I’ll say this, can I give them a pro-tip right here?


Chris:                  Alright.


Chuck:                Time for a pro-tip. So my pro-tip in regards to time sent, I would say, send your emails based  off your website engagement, that’s a good one.


Chris:                  Oh yeah.


Chuck:                So how do you do that? Well, find the biggest day that you had the most conversions, go on to analytics and maybe just choose that day only. Then if you go to your conversions tab, then you would see the conversions that you had on that day.


Chris:                  Over the last 6 months or something.


Chuck:                If you set it just for the day, then it’s going to show you over the last 12 hours, the time of day you had the most conversions and whatever time of day that was, why don’t you try sending your newsletter out at that time.


Chris:                  Yes, include that in you’re A/B testing.


Chuck:                Yeah, definitely include that.


Chris:                  Very cool, that was a good pro-tip.


Chuck:                Number 7.


Chris:                  7.


Chuck:                And this is the last one. He says update your list and keep it fresh, ain’t nothing like a fresh list. He says that tool would prove your results and leads.


Chris:                  Did you just say ain’t nothing like a fresh list?


Chuck:                Fresh list.


Chris:                  That’s true.


Chuck:                He says, to improve your results and leads to increased sales, a clean email list leads to better deliverability, and he’s right. At the end of the day man, save your money and your time, right? Ain’t no need to be sending out these emails that you spent so much time crafting and writing the message, making sure it’s responsive, making sure that it works on mobile devices, having the right ads in there. Doing all this testing, just to send it to a bad list, that’s kind of a waste of time, effort and resources and everything else. So don’t do that. And now, after you clean up your list, don’t be discouraged because you will likely have a really small list after you’ve cleaned it.


Chris:                  A depressingly small list.


Chuck:                That’s okay, at least it’s a good list, right? And just work on growing it.


Chris:                  Wish it was easier to do that like on Facebook.


Chuck:                Yeah.


Chris:                  Like clear out the people that have liked us that we know never engaged with us, never.


Chuck:                So I would say this, don’t be discouraged when your list gets smaller, just instead, turn up your networking, all of the business cards you picked form each conference, drop them on your list. Matter of fact, when you get it, tell the people you’re going to do that, “hey, I’m going to add you on my email list”, it’s okay to do that. He added a conclusion on here, his conclusion was, don’t be afraid to try new techniques and approaches. Steer away from the same bland approach to your subject lines and newsletter content. He’s right man, I’ll tell you this, be creative, more importantly be consistent. If you’re going to send out every month, sometime in the first week of the month, do that, do that consistently. And if you do that consistently over the period of time, maybe 6 months a year, your list will grow, you will see engagement. More importantly, your open rates will go up because of that consistence. Dude Matt Clutter, Matt is not his name.


Chris:                  Ryan, it’s Ryan.


Chuck:                Ryan. What did I call him the first time? Jay?


Chris:                  Jay, yeah.


Chuck:                Ryan, dude, Ryan Clutter, great article.


Chris:                  Punch in the face.


Chuck:                7 Valuable Email Marketing Strategies to Increase Open Rates.


Chris:                  Excellent. Do we have any blank stares or any What?


Chuck:                Oh yeah, we do got some blank stare news.


Chris:                  Is it blank or What?


Chuck:                It’s kind of like a Blot.


Chris:                  A Blot alright.


Chris & Chuck:  Blot!


Chris:                  I feel like a vampire when I do that. Blot!


Chuck:                This one goes to Microsoft. So you know, we have like on Android, we use Google now.


Chris:                  Right.


Chuck:                Okay Google, and then you do your search. And on Apple, they use Siri. So Microsoft has Cortana.


Chris:                  Didn’t they choose a harder name? I feel like that’s not good enough to remember.


Chuck:                Not only is the name bad, but they released it, so it’s available on iOS and Android now.


Chris:                  Okay.


Chuck:                The problem with that is, the benefits of Google now was that it’s an Android App, right?


Chris:                  Right.


Chuck:                So if I need to check my calendar or something like that, it already has permission to access my calendar, my contacts and everything else. Same thing with Siri, if you’re on an Apple device, you can access your Cloud and everything else.


Chris:                  It’s device specific, yes.


Chuck:                Cortana does not have that access on Android or iOS.


Chris:                  So it can’t do that stuff.


Chuck:                It can’t do anything.


Chris:                  So really it just answers questions from the internet, interesting. If you say “okay, Google”, it’ll just fire up, right?


Chuck:                Exactly. I’ve got to go open it and  access it. So that’s a waste of time making this available on other devices.


Chris:                  Wow! It’s probably been downloaded an insane amount of times, and almost never used.


Chuck:                Yeah.


Chris:                  That’s probably a Roar.


Chuck:                [0:26:47] [Indiscernible]


Chris:                  Kicking the shins. By the way, we don’t say kicking the shins enough. Kitish!


Chuck:                Kitish!


Chris:                  Thank Microsoft for that one. Hey, if you’re looking to grow your business with the largest, simplest marketing tool on the planet.


Chuck:                The internet.


Chris:                  Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724.


Chuck:                I’ll learn the sign language for our number for one of these days


Chris:                  Hey, if you have a referral for us, somebody who needs internet marketing. By the way, we do website design, usually it’s part of our internet marketing but we do website design, working on getting but out of my vocabulary. If you’ve got a referral, send them to us, we do internet marketing for them, they pay their bill, we pay you. Remember this was filmed live at 5999, West 34th Street, Suite 106, Houston, Texas, 77092. You can find the transcript of this podcast and the video of this podcast on our website eWebResults.com.


Chuck:                Before we wrap up, can I pose one question, and this is really a favor for all our listeners, for those who are watching right now, we’re working on something really really big. We’re going to roll this out next year and we need some help. So if you would be interested in learning maybe some advanced SEO techniques, some advanced online marketing stuff.


Chris:                  The nitty-gritty, how-to, step by step.


Chuck:                Yeah, like get into the bones of this video, or something you could download,  what would you like to know, how would you like to get it, right? Do you want to listen to it, do you want to watch it, do you want to read it? Hit us up @BestSEOPodcast @eWebResults, hit us up on Facebook, Facebook.com/eWebResults, and let’s know what you’re looking for and just know that we’re working on something big.


Chris:                  Really big. Alright thank you guys for making us the most popular internet marketing podcast, until the next podcast, my name is Chris Burres.


Chuck:                Charles Lewis.


Chris:                  Bye-bye for now.

AUTHOR: Jay Gaura
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