Your Marketing Goals Should Determine Your SEO

Your Marketing Goals Should Determine Your SEO

How do Your Marketing Goals Should Determine Your SEO? Chris and Charles tell you why your marketing goals should determine your SEO in #SEOPodcast 298 on Podomatic and YouTube.


2015-11-06 Podcast 298




Chris:                  Hi and welcome to the SEO Podcast Unknown Secrets of Internet Marketing. My name is Chris Burres, the owner of eWebResults.


Chuck:                I am Charles Lewis, your Client Results Advocate.


Chris:                  Welcome to another fun filled edition of our podcast. This is Podcast number —


Chris & Chuck:      298.


Chris:                  That means 2 away from 300.


Chuck:                Yeah, that means like almost 300.


Chris:                  Almost 300. As always, we do have a tip from our previous podcast and that tip is the size of your site and marketing goals should determine if you hire an in-house SEO or an agency.


Chuck:                Yeah, if the size is large, then you’ll likely need an agency because they’ll have more resources and effort to put towards it. If the site’s small, hire somebody in-house, they can probably handle it.


Chris:                  All by themselves. Alright, let’s get back to this. Hey, we want you to please remember, we are your friendly local neighborhood


Chris & Chuck:      Top Position Snatchers!


Chris:                  And we are broadcasting live from Houston.


Chuck:                Where our mantra is don’t be a douche.


Chris:                  Don’t be a douche. I got out of sync here.


Chuck:                Yeah, I saw that.


Chris:                  Because I’m excited because we’re actually fan-fabulous.


Chuck:                There, that’s our word. Punch in the face to, who gave us that? You’ll probably get to that in a minute.


Chris:                  Yes, that’s right. Hit note, it was who? Oh, I wrote it down. That’s it, it’s Pinale [Phonetic], right? We read her review the last time.


Chuck:                Yeah, she told us it was fan-fabulous, that’s right.


Chris:                  I kind of like fun-fabulous but that is also good.


Chuck:                Yeah.


Chris:                  Let’s see, we did Top Position Snatchers already, I’m way off here. Hey, we have a really good article today. If you do any sort of video stuff and you think you might need to optimize for it, you do.


Chuck:                Definitely man. Yeah, punch in the face to Jim Yu and the good people over at Search Engine Journal. He posted this article “Video Optimization, Do Not Underestimate the Power of YouTube“.


Chris:                  Yeah.


Chuck:                Great article, we’re going to dive in a little later, stay tuned.


Chris:                  Alright. If this is the first time you’ve listened to the podcast, howdy?


Chuck:                Welcome.


Chris:                  If you have listened to the Podcast before or it’s your first time, what we’d like you to do is tweet at us.


Chuck:                Yeah, tweet us actually, right now if you’re watching, you know what to tweet, #SEOPodcast


Chris:                  BestSEOPodcast.


Chuck:                This is number 298 @BestSEOPodcast @eWebResults @Dont [0:02:09] [Indiscernible] just out of there today.


Chris:                  #Don’tCorrectTheSocialMediaGuy.


Chuck:                Yeah but tweet us up man. So that way we can follow back and do all of our social networking stuff.


Chris:                  Cool, if you’ve listened to the Podcast before, you know that we’re running a slight competition where if we get a review and we get more than 10 additional likes, followers whatever maybe.


Chuck:                Subscribers, whatever it is.


Chris:                  Subscribers. Then we’ll skip the process where we ask and describe how you could leave us a review and we would be skipping it today.


Chuck:                Yeah, we got, I followed back quite a few people on Twitter.


Chris:                  Yeah.


Chuck:                We got an awesome review I think.


Chris:                  And actually 2 of our Twitter accounts, remember our proper Twitter account is —


Chuck:                eWebResults.


Chris:                  So we’ll get to that in just a second. So let’s see, what else do I have here? We do like you to follow us, so we should have gotten into it, we’re getting into it right now by the way, just a second. We like you to follow us, we like you to share it, and we like all of that good stuff and you can do it say, I don’t know, —


Chuck:                eWebResults


Chris:         —


Chuck:                eWebResults


Chris:         —


Chuck:                eWebResults


Chris:         —


Chuck:                eWebResults


Chris:                  All of those. Also you can get to our Stitcher page and leave a review. To get to our Stitcher page, just go to our site —


Chuck:      , click the page in the side bar, you’ll see Stitcher, then click the link, write a review.


Chris:                  Cool! If you are a WordPress genius or a PHP guru, then we are probably looking for you. Go ahead and call, leave an audio resume 713-510-7846. If you’re looking for a free website analysis, we give them out.


Chuck:                Yeah.


Chris:                  These are highly valuable, it’s like a 13-page, comprehensive website analysis. You can get that by going to our website There is a link on that first page.


Chuck:                Yeah. So it’s a CTA right there, its feature says get your free website analysis.


Chris:                  Do we have any Algo Cats.


Chuck:                We do have some Algo Cats.


Chris:                  Time for the favorite segment of the program —


Chris & Chuck:  The Algorithm Cataclysm pfft


Chris:                  Right!


Chuck:                Oh yeah. This is big too. This is not 7.4 like RankBrain but this is probably 3.5.


Chris:                  Okay


Chuck:                So dig this, right? Remember prior to a responsive design, there’s a big focus on Apps.


Chris:                  Right.


Chuck:                People want a mobile App and then, since response to design wasn’t there, what happened when the site loaded up, if they have an App, you’ve got to pop up that says hey, please install our App, please install our App.


Chris:                  Right.


Chuck:                Well, Google just passed a penalty as of November 3rd, devaluing all web pages that automatically force the App download. So what does that mean? That means if you have a old site that’s probably not mobile friendly and which is why you’re still pushing your App download, then you need to redesign your site and fix something mobile friendly, get rid of that forced App download because that’s devaluing your page.


Chris:                  So this is interesting, I’m wondering what they define as a forced App download. So is it potentially a pop up on your website? It says hey we have an App, why don’t you download it?


Chuck:                No, I think it’s when you put it up and it automatically redirects you to download the App.


Chris:                  Yeah.


Chuck:                Those redirects is the issue.


Chris:                  Okay.


Chuck:                Not the advertising of the App but the forced redirect and I hate that by the way  because I’ve experience that like I don’t want to download your App.


Chris:                  I want to get to your website.


Chuck:                I just want some content.


Chris:                  Yeah, that’s pretty big stuff.


Chuck:                Fix your site, if you’re forcing people to download Apps, get your mobile version.


Chris:                  Pretty big stuff. Alright so, I’ve got a little bit of news.


Chuck:                Yeah, got some too.


Chris:                  So Google is fine tuning their self driving car’s perception of children. I think this is pretty good.


Chuck:                Yeah.


Chris:                  If they were to call me and say: should we improve our vehicle’s perception of children, I would say yes.


Chuck:                I’m curious to what the current perception of children is.


Chris:                  Speed bump, deer, baby deer.


Chuck:                Talking about obstacles, you  know what I’m saying?


Chris:                  World, it could be like world in motion.


Chuck:                Target.


Chris:                  Under point, under point.


Chuck:                Hopefully they deliver.


Chris:                  So next is, this is pretty cool. Have you heard of any sites being banned off of out of Facebook?


Chuck:                Any sites?


Chris:                  Like say you type a site in


Chuck:                And it’s like no.


Chris:                  And it disappears. There is one and this is pretty cool.


Chuck:                Hold on, type the site in Facebook, like you just want to see what’s going to come up?


Chris:                  No. So type it in Facebook to post message.


Chuck:                Oh like a link or something from that site?


Chris:                  Yes.


Chuck:                Okay and then it just disappears?


Chris:                  Goes away. Facebook is making it disappear.


Chuck:                What site is that?


Chris:                  The website is and it’s a website where you get this, this is potentially a Facebook killer. They’re sharing revenue with the users, right?


Chuck:                Yeah,  I’ve heard of them


Chris:                  So you do post, you do whatever.


Chuck:                The more ads they sell based on whoever’s content gets the most engagement, they do a little profit sharing. I have heard of them.


Chris:                  They keep like 10% and share 45%, I don’t know what happens to the rest, maybe it’s expenses or whatever. That has a potential, like okay, wait a minute, so I’ve got all the features of Facebook but I can get paid.


Chuck:                But I can get money.


Chris:                  I think I’m just going to use that so I can get my check. Alright, so that was pretty cool. I’ve got a PTIF and I was supposed to give this one out last time. This is for Wallace Gator Bailey [Phonetic]. Punch in the face! Be careful though, he’s a jiu jitsu trainer.


Chuck:                Oh that guy, yeah.


Chris:                  So if you  knock him out.


Chuck:                My friend, he said, I remember you talking to him.


Chris:   So his website is Last jj is for jiu jitsu. So punch in the face to him, I had a great conversation with him. Here’s another, this was a nice review, this is from Stephan Fraiser [Phonetic] and it was —

AUTHOR: Jay Gaura
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    La Signora di Lione; Oppure, l’amore e l’orgoglio. Penso che la vista di un principe, anche se hetravels incognito, trasforma le loro teste oneste. Quale peccato che il carro dovrebbe scendere in un posto simile! Tu non sei il gocce che stai sulla tua mano tua è febbricitante. Niente, è solo uno spasmo di passaggio, l’airPauline. Non è l’aria morbida del tuo nativo natale quanto è pallido! Davvero non sei bene. Dove sono le nostre persone? Li chiamerò.Mel. Tenere! Io sono bene.Pauline. Tu sei! Ah! Ora lo so. Tu, fanciullo, il mio gentile signore sapete che tu ami di queste pareti scoraggianti, quei pizzicotti rustici, pavimenti in Brickd, vino acido, vigneti grossi, Pauline; E così potevano, ma tu sei al mio fianco, e io dimentico tutto altro. Inserisci il padrone di casa, i servi che sbattono e ridono sulla spalla. Mio

    October 6, 2017
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    notte. E poi c’è il guaio di vestirsi, e temendo si pensa a quello che più vuole metterlo fuori. È strano questo letto, questa tomba simulante, dove estendiamo le nostre membra e sprofondate così tranquillamente nel silenzio e riposo. 0 letto, 0 letto, delizioso letto, quel cielo sulla terra alla testa stanca, come cantato povero Hood, tu sei una vecchia infermiera per noi frenetici ragazzi e ragazze. Clever e sciocco, cattivo e buono, ci prendi tutti nel tuo giro materno e teniamo a piangere. L’uomo forte pieno di un malato ammalato pieno di vernice, la piccola zampilla per i suoi figli increduli amanti, ti mettiamo le teste sul tuo petto bianco, e ci distendiamo delicatamente. Il nostro problema è veramente doloroso quando si ti allontana e vuole Non ci conforti. Per quanto tempo l’alba sembra venire quando noi

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    October 11, 2017
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    Bere. Perché non dovremmo resistere adesso e poi a mangiare un pasto per qualche successo? Per me, confesso la costante necessità di bere in base alla quale la maggior parte dei lavoratori maschi è piuttosto insospettabile. Posso capire il poppato per abbattere la cura o per allontanare i pensieri folle abbastanza. Posso capire le masse ignoranti che amano immergersi in bocca, sì, la loro sconvolgente fatica, di sconvolgere la corsa a chi vive in case accoglienti, con tutti Le grazie ei piaceri della vita che ci circondano, che gli abitanti delle cantine umide e delle attici ventose dovrebbero scivolare dalle loro miserie nel caldo e nel bagliore del bar pubblico e cercare di galleggiare per un breve spazio lontano dal loro mondo noioso su Lascia streamaf gin.But pensate, prima di metterti le mani in orrore al loro

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    Venne un soffio di vento, facendo scorrere i volti di quelli in motoscafo, e guardarono attentamente per osservare se c’era un asse corrente come l’aerostato. Hanno visto che la grande borsa oscilla da un lato e le fiamme si esplodono più fiammeggianti mentre hanno preso il bozzello. Theballoon si mosse lentamente lungo il lago. Tira dopo, Tom! Invitò suo padre. Possiamo essere in grado di risparmiare! Il ragazzo ha aumentato la velocità del suo motore e Ned, che era al volante, gli ha dato una piccola torsione. Poi, con un’improvvisa sorpresa, l’aerostato ardente della tela cominciava a sistemarsi rapidamente verso l’acqua. Aveva avuto gran parte della sua galleggiabilità. Ora può saltare! Adesso è abbastanza vicino all’acqua! Gridò Tom.Ma un nuovo pericolo è sorto. È vero, il palloncino si avvicinava rapidamente alla superficie del lago e in pochi secondi più sarebbe all’interno

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    Nessuna speranza per coloro che vi entreranno sarà permesso di rimanere in questa pianura aperta, dove è concesso a tutti i perduti per vedere quello che avrebbero potuto godere, anziché quello che devono soffrire. Con questo sono rimasto solo. Se il risultato della paura terribile attraverso cui avevo passato non lo so, ma ora sono diventato stupido. Un languortook opaco cade il possesso della mia cornice. La mia forza è partita da me. Mylimbs più a lungo rifiutava di sostenere il mio corpo. Superato, ora mi sono affondato in massa. La sonnolenza mi ha preso il controllo. Mezza sveglia, mezza notte, mi sembrò sognare. Molto al di sopra di me e in lontananza ho visto la città bellissima di cui leggiamo nella Bibbia. Come meravigliosamente bellissime le sue mura di diaspro. Stretching e lontano in lontananza ho visto spaziose coperte di bellissimi fiori. IO,

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    interpretato. In questo sogno Goethe attacca un giovane, Herr M., la realtà, come contenuta nei pensieri dei sogni, è che un uomo eminente, un mio amico, è stato attaccato da un giovane autore sconosciuto. Nel sogno mi considero tempo dalla data della morte di Goethes; In realtà il calcolo è stato fatto dall’anno in cui nacque il paralitico. Il pensiero che influenza il materiale da sogno si rivela come mioppo al trattamento di Goethe come se fosse un uomo di pazienza. ‘È l’altra strada, dice il sogno; «Se non capisci il libro, sei tu che sei debole, non l’autore. Tutti questi sogni di inversione, peraltro, mi sembrano implicare un’allusione alla frase sprezzante: ‘tornare indietro su una persona tedesca: einem dieKehrseite zeigen, lit. Per mostrare una persona

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    Very energetic article, I loved that bit. Will there be a part 2?

    November 25, 2017

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