This is a question I frequently hear when consulting with new clients. Usually, a web developer has added the code to their website, and they have access, but they don’t know what they are looking at. Even worse, they don’t understand what to do with the data that Google Analytics is providing.
There are hundreds of reports you can view in Google Analytics to determine all sorts of information about your website traffic. The type of service you provide will determine which reports you want to view. This article should briefly give a description, analysis and strategy of some of my favorite GA reports. It is using 30 days of data from hard money lending company based in Houston that serves Texas.
Before getting started with Google Analytics reporting, its important to verify the account is configured correctly. Confirm your Google Analytics account is synced with Google Search Console (so you can access search queries and other data) and Google Adwords (if running PPC ads, you’ll want that data in GA). You’ll need to identify what your website objectives are and create goals. In this case, goals completed are website contact forms.