Take the opportunity to increase your visibility online. SMM is extremely valuable in achieving this goal. Social networks are simply new channels to share your brand’s mission, voice, and content. It makes it easier for customers to access your content and contact you. It also makes your business more easily recognizable. Some users may stumble across your company in their news feed and become a new customer! An otherwise apathetic customer may read some of your content and suddenly feel enthusiastic about your brand.
Staying in touch with your customers is paramount to improving brand loyalty. According to a recent Texas Tech University study, brands engaging with customers on social media earn higher brand loyalty from their customers than brands that don’t. Take advantage of the marketing tools social media gives you and improve brand loyalty.
SMM causes higher conversion rates due to its approachable nature and the human element of it. Brands become more humanized when interacting with customers on social media. Nowadays, people want to interact with people – not companies. Social media allows your business to act like a person rather than a company, which warms up potential customers and builds trust, leading to higher conversion rates. In addition, some studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and that more social media followers improves your credibility. So simply building your audience on social media can improve conversion rates on your existing traffic.