According to Hubspot, 84% of marketers found that as few as 6 hours of effort weekly was enough to increase traffic. Know that 6 hours is simply not a big investment in something as huge as social media. Simply spending an hour a day on your social media channels can help your business. And advertising on Facebook is fairly cheap, too, as compared to other advertising avenues.
Your content can make your website soar to the top of search results. Paired with highly optimized content on social media channels, this can drive people to your website and help boost your rankings in search engines.
The more user-friendly your business is, the better. This means your website and all of your social media channels as well. If it’s easy and convenient for customers to get in contact with you, it is a win-win. Every customer interaction you have on social media is an opportunity for you to help both sides and enrich your business/customer relationships. If a customer complains online, social media gives you the ability to see it, respond quickly, and help remedy the issue, showing good faith. If a customer leaves a 5-star review, again, you’re able to quickly respond, thank them, and show good faith. It lets customers know you care, building trust.
Social media networks like Facebook give you the ability to separate target audiences into hyper-segmented groups. These filters can be based on age, location, religion, buying habits, and so much more. Furthermore, participate in social listening by monitoring what people are saying about your brand online. You can even check out what kind of content your target audience likes most and start producing similar content. Finally, you can measure conversions based on the promotions you offer and create the most powerful combination to increase revenue and grow.
If you want to beat the competition, you simply need to be on social media. I assure you, most likely your competition is already there, taking advantage of all the tools SMM offers. Don’t let them beat you! Create social profiles and get started ASAP! The sooner you start, the sooner you’ll start reaping all the benefits.
As we discussed earlier, lower marketing costs means more money to spend on other things, higher profits, and improved ROI.