3 Important Tips for Creating Shareable Content

Hello and welcome to this week’s E-Webstyle Newsletter!

We’ve said it once, and we’ll say it again. And again. And again, just to hammer the point home. Content is important. In fact, “Content is King”. Having great content will more often than not put you in a good place when it comes to search engine placement and web traffic. With that being said, it’s time for us to introduce you to this week’s content driven article – “3 Important Tips for Creating Shareable Content”

Tip Number 1 – Titles, Titles, Titles

The first thing that a person is going to notice about whatever content piece you’re creating is the title. Titles ultimately play an important aspect in whether or not a person will share your content. Your titles need to push people to want to see what’s waiting for them on the other side. Your titles need to have the capability of going viral. If you’re creating a semi-professional content post or a blog post and your intention is to generate lots and lots of views on it, picking a descriptive and exciting title should be very high on your to do list.

With that being said, however, it’s important to draw the line somewhere. For most people, that hypothetical line comes between being “viral” and being “spammy”. For the least amount of user-end annoyance, avoid sounding too much like click bait. There’s an observable difference between “Man Heroically Saves Beloved Pet” to “MAN AND FAMILY PET IN A DANGEROUS SITUATION? YOU WON’T BELIEVE WHAT HAPPENS NEXT”.

Tip Number 2 – Know what it is you’re talking about

Tip number 2 should really be a no-brainer, but you’ll be surprised at just how often it becomes prevalent in the content creation world. Knowing what you’re talking about will add credibility to you, your brand, and your website.

Doing research and knowing what you’re talking about will make the difference from contnet being “so/so” and “mediocre” to “great” and “shareworthy”.

Actively doing research on a topic will also cut down on the amount of “thin content” that gets generated. “Thin Content” refers to content that’s literally just there for keywords to be thrown into in order to somehow appease the Google SEO robots.


Tip Number 3 – Time = Quality

Tip number will also seem like a very obvious tip, but more often than not, will become overlooked. Unless you’re a content writing wizard who can crank out incredible pieces of content in mere minutes, chances are, creating content that is decent and meaningful will take time.

Tip number 3 isn’t actively encouraging you to procrastinate though – far from it. Rather than go through something once and write something that’s half baked, go through the initial writing process and stop. Stand up and take a breather. Put your mind on something else.

After all of that is said and done, come back to the content that you’ve created. Look over it. Inspect it. Oftentimes, giving the content one last comb-over will reveal holes and mistakes that you didn’t initially notice. Fix those mistakes. Fill those gaps. Refine your content. And, after all of that is said and done and you think your content is ready to be published, repeat this process again.


That wraps it up for this week’s article. Remember, the key thing to take away from this is that the amount of effort you exert when you create your content is almost directly proportional to how “well received” that piece of content will be.

Author: Samantha Davis

Sammie writes original content for all of our clients’ blogs, social media, newsletters, and pages. A writer and editor at heart, Sammie has a sincere love for the written word. She holds a BA in English from Sam Houston State University as well as a MA in Mass Communication from the University of Houston and is a member of the Sigma Tau Delta English Honor Society.

Born and raised in Houston, Sammie’s experience in content creation spans genres and industries. She has written pieces spanning topics from literature commentary and horror movie reviews, fiction and poetry, to technical writing, fitness and health, journalism, and more. She is proud to have written for The 1960 Sun Newspaper in Houston, as well as The Borgen Project, and several university publications.