Hi and welcome to this week’s E-Webstyle Newsletter. Today we’re going to be going over SEVO – Search Engine Visitor Optimization in our article 3 Tips For Sevo You Don’t Want to Miss
We’re going to go ahead and start with our first tip :
1) Include Calls to Action
Calls to action are important in your search engine visitor optimization for the sole reason that it optimizes for conversions. What kind of conversions, you ask? Well, to be honest, any kind of conversion. Whether it’s the “buy now” type of conversion, the type of conversion where you successfully register someone to your mailing list, or the conversion where you get them to download an audio broadcast – chances are, you’re not going to be able to make that conversion unless you include a call to action.
Some quick rules to remember about making a CTA(call to action) is that
- It must be clear
- It must be concise
- It must “pop” or be the center of attention (or at least one center of attention)
Hiding away your call to action under a myriad of stuff isn’t going to help you convert.
2) Photos on your Website – Be Unique
Your website is the best way to show the public/potential customer on how unique you are and why they should choose YOUR service in particular. With that being said, using the same template that thousands of other sites use, or using the same stock photography that is available to millions of people over the internet won’t help your website stand out. In fact, it will do the opposite. Graphics and custom graphics are an opportunity to make your website pop – not another reason for people to ignore you.
If you do use stock photos, try to at least touch them up/doctor them up to make them seem unique even though they aren’t I guarantee you that your customer has probably seen “Doctor with Clipboard” or “Repairman with Tool Belt” hundreds of times over.
3) Social Media – Reviews are your friend
If you’re keeping up with our podcasts, you’ll notice that in every iteration of it, we ask for and read off reviews. Reviews are your friend. If you’ve gotten favorable reviews on big named websites (yelp, angie’s list, G+, citysearch) putting them on your first page will help out big time with the amounts of conversions that you get. Sometimes, all it takes is one favorable review to sway a potential customer.
Author: Matt Bertram
MATT BERTRAM, C.P.C., is a trainer, author, local keynote speaker, and consultant in digital marketing and social selling. He is currently the Co-Host of the most popular SEO podcast on iTunes and is Interim COO at eWebResults, a top internet marketing agency since 1999.
As the lead Digital Marketing Strategist, he has led online marketing programs in Web Design, Sales Funnel, Search Engine Optimization (SEO), Pay per Click Advertising (PPC), Social Media Marketing Strategy, and Recruiting Strategies. He has managed over $1 million in advertising dollars for top clientele.
Matt is graduate of Texas A&M Mays Business School with a degree in Marketing. He an Agency Partner with Google, Bing, and HubSpot. He holds a strong track record creating positive ROI with paid advertising for clients in multiple verticals. He has also consulted in the area of online personal branding for C-levels, Sales Directors Realtors, and MLM Professionals for over 3 years.
As a Digital Marketing Trainer and Certified Personal Consultant, Matt Bertram has co-developed workshops to corporations in the areas of: SEO Basics, Advanced SEO Marketing Techniques, Social Selling, PPC, Personal Development and more.