Optimizing your Payment Process
Hello and welcome to this week’s E-Webstyle Newsletter. Have you ever had a customer that complained about their checkout process on your website? Have you ever had someone tell you that your paying process is too slow and/or convoluted? Fear not! Today, we’re going to be going over a few things in regards to optimizing your payment process in our article – 4 Easy Steps To Optimize Payment Processes!
1) Optimizing for Clarity
For all intents and purposes, keep your checkout process simple and succinct. Long and convoluted payment processes will often infuriate the buyer, and in some extreme cases, might actually scare the person away. Remember, the person in question is not considered a “sale” until that person has successfully “checked out”.
Reducing clutter on your payment form by only including the fields that are absolutely necessary is a good way to start “optimizing” your checkout process.
Another great way to make the process easier on your potential customers is to make sure all fields are visible and easy to read. Buttons are included in this as well. Making the necessary elements clean and concise and readily available to the customer is the ultimate goal of optimizing your process.
2) Offering Options
Offering Options is important in the checkout process. Making multiple payment options available to your customers at all times will ensure that you lose the least amount of potential income due to frivolous reasons.
3) Offering Convenience
One thing people appreciate is convenience. Offering convenience to your customers via pre-filled out portions of the submission form will greatly aid in the checkout process and will more or less contribute to that customer becoming a recurring customer.
Making things as easy as possible for your customers will in turn make things as easy as possible for you.
4) Offering Peace of Mind
Just because your customers are on your check out page doesn’t necessarily mean that they will check out. Offering them peace of mind will greatly aid in the final check out process. Remember – your check out page is just as important a part of your website as anything else is. This means that your check out page will have to be consistent in both verbiage and in visual style with the rest of your website.
Offering security guarantees and privacy guarantees will also greatly enhance the entire process.
Author: Chris Burres
Chris Burres is the owner of eWebResults. He has been an entrepreneur since 1991 when he started a Carbon Nano-Materials manufacturing company, SES Research. In 1999 with a graphic design partner he opened E-Webstyle (now eWebResults), a website design and development company.
Chris started honing his search engine optimization skills in 2001 for a select few projects. It was 3 years later when E-Webstyle started offering the service of 1st page search engine placement to their clients.
In an effort to give back to the SEO community Chris co-created and is currently the co-host of the most popular SEO Podcast on iTunes The SEO Podcast – Unknown Secrets of Internet Marketing”. Through this podcast, Chris is an internationally recognized SEO expert and Internet Marketing expert.