Hi, and welcome to this week’s E-Webstyle Newsletter. Today, we’re going to be taking a different approach to things in our article 3 Key reasons to avoid Social Media. Normally, we at E-Webstyle advocate social media because it has proven itself time and time again as an effective advertising tool, a great community outreach device, and a good SEO outlet. However, there are certain conditions in which you would want to avoid Social Media like the plague. Here are the top 3 reasons to avoid Social Media.
Tip #1 – If you don’t update, then there’s no need for you to update
For businesses that are usually static pages, social media is sometimes not advised. If you’re finding that you don’t update your page frequently enough to warrant new visitors/recurrent traffic, then there’s no real need for you to participate in social media.
This goes double if you don’t update on the actual social media platform. No matter what, if you’re on social media, you must be sure to update social media in order to keep viewers engaged.
Tip #2 – Make sure you know what you’re doing
Failure is often accompanied by good intentions. It’s great if you want to start a social media campaign for your business. Just make sure you know what you’re doing before you start. Also, even if you’ve been on facebook, twitter and g+ before, you have to keep in mind that your social media page for your business is completely different than your own personal social media page. Making politically infused posts on your business social media page is a good way to drive away customers.
The last thing you want to do is to generate negative publicity for your business.
Tip #3 – If you don’t respond, don’t do social
Doing and implementing an effective social media campaign around your business requires one thing above all – for you to be social. If you’re going to start a campaign and not respond (aka – not be social), then why bother to set up a social media campaign in the first place?
If you’re not going to take the time to respond to people (if not individually, then at least in general) then there is absolutely no need for you to start a social media campaign for your business. Starting something like that and under-delivering on both perceptions and implied promises will damage your business rather than help it.
Basically, what it boils down to is two things. Number one – Social Media is a big commitment. It requires a lot of attention in order to maintain, but in doing so, the attention you put in will be paid back by means of internet traffic, referrals and better web placement. Number two – Don’t engage in social media unless you’re ready to make that commitment (or push that commitment on someone else).
Thanks for reading this week’s newsletter!
On behalf of all of us at E-Webstyle, we wish you a happy holiday, but more importantly, first page results!