What is SEO

SEO Done Right


You may have heard the word SEO before, but what does it mean to you? Maybe you haven’t. Either way, you’ve landed here because you want to know more, so let’s get started. SEO stands for “Search Engine Optimization,” and it’s the organic way of getting visitors to your website, rather than attempting to “buy” them using PPC. Basically, it’s the practice of increasing the quantity and quality of organic traffic to your website.

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Here’s How It Works


Have you ever wondered how your competitors show up in those top 3 positions, just under the local 3 pack (Map Listings)?

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This is all because of SEO. Ranking on the first page of Google, or any other search engine isn’t something that can happen overnight, like with PPC advertising, however, it is a more long-term strategy. SEO involves a lot of different pieces, though, content is king when it comes to the overall process of SEO, it is not the only piece.

Your Business + SEO (That is done right) = More Organic Traffic

But, I’m sure you are still wondering, how does SEO work?

Think of it like this, a search engine is a website that you use to type a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using gives you a list of links to websites that will potentially answer your question.

Of course, I be you’re still wondering how?

Well, here is how it works:

Google, or whatever search engine is your preference, has these little robots that crawl websites. These little robots, are sent out by Google and crawl the internet for content. Then these little crawlers bring all the information they have gathered back to the search engine to build an index.

That index is then fed through an algorithm that tries to match all that data with your query. But is it really that easy? No!

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The top placement on the results page makes it easier for potential customers to find exactly what they’re looking for: Your Business!


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